{"id":10121,"date":"2021-12-15T10:36:09","date_gmt":"2021-12-15T17:36:09","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10121"},"modified":"2025-03-04T09:50:59","modified_gmt":"2025-03-04T16:50:59","slug":"podcast-driving-growth-through-content-with-jake-dunlap","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/podcast-driving-growth-through-content-with-jake-dunlap\/","title":{"rendered":"Podcast: Driving Growth Through Content with Jake Dunlap"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>We all know that content marketing is effective. The problem lies in making sure that your content\u2019s message reaches your audience. If the intention with which you create your content is to simply convert, sell, or move clients down the funnel, it&#8217;s highly unlikely for people to become interested.<\/p>\n<p>We are in a give culture. If you want your audience\u2019s attention, your main objective must be to provide value.<\/p>\n<p>In this episode of Dubb\u2019s podcast <a href=\"https:\/\/www.youtube.com\/channel\/UC4jR9dqWWiJ7gX97TyWOGtg\/videos\"><em>Connection Loop<\/em><\/a>, Dubb founder <a href=\"https:\/\/www.linkedin.com\/in\/rubendua\/\">Ruben Dua<\/a> and co-founder <a href=\"https:\/\/www.linkedin.com\/in\/dariussantos\/\">Darius Santos<\/a> discuss content marketing with <a href=\"https:\/\/www.linkedin.com\/in\/jakedunlap\">Jake Dunlap<\/a>. Jake is the CEO of <a href=\"https:\/\/skaled.com\/\">Skaled<\/a>, a leading sales consulting firm that&#8217;s committed to helping organizations accelerate their sales impact by modernizing their strategies. Skaled has amassed millions of dollars worth of inbound organic business through content. If you\u2019re looking to scale your business by producing content, you will surely find Jake\u2019s insights beneficial.<\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Listen to more episodes here (<a href=\"http:\/\/dubb.com\/cl-podcast\">dubb.com\/cl-podcast<\/a>).<\/span><\/p>\n<p>The story continues on <a href=\"http:\/\/dubb.com\">dubb.com<\/a>.<\/p>\n<p>Watch the full Livestream episode here:<\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"cs51g\" data-offset-key=\"6rq5e-0-0\">\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"4avgf\" data-offset-key=\"75hpb-0-0\">\n<div>\n<p><iframe id=\"player_1\" src=\"https:\/\/www.youtube.com\/embed\/pJ0shHosGyY?rel=0&amp;showinfo=0&amp;enablejsapi=1&amp;wmode=opaque\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">&amp;amp;amp;lt;span data-mce-type=&#8221;bookmark&#8221; 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class=&#8221;mce_SELRES_start&#8221;&amp;amp;amp;gt;\ufeff&amp;amp;amp;lt;\/span&amp;amp;amp;gt;&amp;amp;amp;lt;span data-mce-type=&#8221;bookmark&#8221; style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; class=&#8221;mce_SELRES_start&#8221;&amp;amp;amp;gt;\ufeff&amp;amp;amp;lt;\/span&amp;amp;amp;gt;&amp;amp;amp;lt;span data-mce-type=&#8221;bookmark&#8221; style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; class=&#8221;mce_SELRES_start&#8221;&amp;amp;amp;gt;\ufeff&amp;amp;amp;lt;\/span&amp;amp;amp;gt;&amp;amp;amp;lt;span data-mce-type=&#8221;bookmark&#8221; style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; class=&#8221;mce_SELRES_start&#8221;&amp;amp;amp;gt;\ufeff&amp;amp;amp;lt;\/span&amp;amp;amp;gt;&amp;amp;amp;lt;span data-mce-type=&#8221;bookmark&#8221; style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; class=&#8221;mce_SELRES_start&#8221;&amp;amp;amp;gt;\ufeff&amp;amp;amp;lt;\/span&amp;amp;amp;gt;&amp;amp;amp;lt;span data-mce-type=&#8221;bookmark&#8221; style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; class=&#8221;mce_SELRES_start&#8221;&amp;amp;amp;gt;\ufeff&amp;amp;amp;lt;\/span&amp;amp;amp;gt;&amp;amp;amp;lt;span data-mce-type=&#8221;bookmark&#8221; style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; class=&#8221;mce_SELRES_start&#8221;&amp;amp;amp;gt;\ufeff&amp;amp;amp;lt;\/span&amp;amp;amp;gt;&amp;amp;amp;lt;span data-mce-type=&#8221;bookmark&#8221; style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; class=&#8221;mce_SELRES_start&#8221;&amp;amp;amp;gt;\ufeff&amp;amp;amp;lt;\/span&amp;amp;amp;gt;&amp;amp;amp;lt;span data-mce-type=&#8221;bookmark&#8221; style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; class=&#8221;mce_SELRES_start&#8221;&amp;amp;amp;gt;&amp;amp;amp;lt;\/span&amp;amp;amp;gt;<\/iframe><\/p>\n<p>Listen to the full podcast here:<\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/connection-loop-dubb\/embed\/episodes\/Driving-Growth-Through-Content-with-Jake-Dunlap-e1bopi9\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Listen to this podcast on the platform of your choice <a href=\"https:\/\/anchor.fm\/connection-loop-dubb\/episodes\/Driving-Growth-Through-Content-with-Jake-Dunlap-e1bopi9\">here<\/a>.<\/p>\n<p>Learn more about Dubb at <a href=\"https:\/\/dubb.com\/register\">dubb.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":10122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,334,104,484,129],"tags":[369,182,238,336,4,105,335,70],"class_list":["post-10121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-interviews","category-sales","category-strategy-consultations","category-tips","tag-best-practices","tag-business-advice","tag-business-growth","tag-connection-loop","tag-dubb","tag-marketing","tag-podcast","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: Driving Growth Through Content with Jake Dunlap - 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