{"id":10115,"date":"2021-12-14T14:53:35","date_gmt":"2021-12-14T21:53:35","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10115"},"modified":"2024-07-03T22:58:07","modified_gmt":"2024-07-04T05:58:07","slug":"social-media-marketing-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/","title":{"rendered":"Social Media Marketing Tips For Small Businesses"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=social-media-marketing-tips-for-small-businesses\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Social media marketing is a powerful way for businesses of all sizes to reach their prospects and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customers are already interacting with other brands through social media, and if you\u2019re not speaking directly to your audience on platforms like Facebook, Instagram, LinkedIn, YouTube, etc. you\u2019re missing out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great marketing on social media can bring remarkable success to your business, create devoted brand advocates, and even drive leads and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With about <\/span><a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/#:~:text=Almost%204.57%20billion%20people%20were,percent%20of%20the%20global%20population.\"><span style=\"font-weight: 400;\">59% of the world\u2019s population being online users<\/span><\/a><span style=\"font-weight: 400;\">, your business will be able to reach its maximum number of potential buyers online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we dive deeper and talk about actionable marketing tips you can use, let\u2019s understand what social media marketing really is.\u00a0<\/span><\/p>\n<h2><b>What is Social Media Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">&#8230;in one sentence?<\/span><\/p>\n<p><em><strong>&#8220;Marketing through social media.&#8221;<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the use of social media channels and networks to find your ideal prospects, create awareness for your products or services, and eventually get them to buy from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alongside emails, phone calls, direct mails, and pay-per-click advertising, social media marketing can be one of the most powerful channels of sales and customer acquisition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of the size (Fortune 500 companies or small businesses), social media marketing can help you engage with existing customers and also reach new ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, businesses go about social media marketing in a lot of different ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example;<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">A business that is concerned about what people are saying about its brand would monitor social media conversations and respond to relevant mentions. (This is the social media listening and engagement aspect of social media marketing).<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">A business that wants to understand how it is performing on social media would analyze its reach, impressions, engagement, and interactions on social media \u2013 either using a separate analytics tool or the in-platform analytics tracker. (This aspect of social media marketing is concerned with social media analytics).<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">A business that wants to reach a specific set of audiences at scale would run highly targeted social media adverts. (This is the advertising aspect of social media marketing).<\/span><\/li>\n<\/ul>\n<h2><b>Why Is Social Media Marketing Important For Small Businesses?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media marketing isn\u2019t for big brands alone, it also provides an opportunity for small businesses to grow and engage with both future and present customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/importance-of-social-media-marketing-in-business\/\"><span style=\"font-weight: 400;\">one of the most efficient and cost-effective methods of constantly being in touch with your customers <\/span><\/a><span style=\"font-weight: 400;\">(both new and old).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It unites all demographics and offers free access to a vast audience of potential customers for any product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few statistics to show how important social media marketing is for your business.<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/get-proof-the-case-for-b2b-marketing-on-linkedin-infographic#:~:text=Research%20from%20several%20sources%20shows,company%20site%20comes%20from%20LinkedIn\">LinkedIn drives 80% of social media B2B leads.<\/a><\/li>\n<li><a href=\"https:\/\/www.business2community.com\/social-media\/social-statistics-to-get-you-motivated-to-market-the-rest-of-2019-02221889\">37% of consumers find purchase inspirations through social media<\/a>.<\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2021\/05\/23\/social-media-has-over-promised-but-under-delivered-for-retailers-heres-the-fix\/?sh=64fa6ba11168\">55% of customers rely on social media to learn about businesses<\/a>.<\/li>\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/importance-of-social-media-marketing-in-business\/\">68% of buyers agree that social media enables them to interact with businesses.<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2021\/05\/23\/social-media-has-over-promised-but-under-delivered-for-retailers-heres-the-fix\/?sh=64fa6ba11168\">58% of consumers<\/a> prefer to interact with businesses on social media than go to their physical stores.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to these statistics, here are a few reasons why social media marketing is important for small businesses.<\/span><\/p>\n<ol>\n<li>\n<h3><b>Increases brand awareness<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Brand awareness simply refers to \u201cthe extent to which someone can recall or recognize a brand\u201d. <\/span><\/p>\n<p><a href=\"https:\/\/www.researchoptimus.com\/blog\/make-it-or-break-it-impact-of-social-media-on-brands\/#:~:text=Social%20media%20is%20one%20of,the%20brands%20they%20interact%20with.\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers discover products and services through social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is <a href=\"https:\/\/www.agilecrm.com\/blog\/increase-brand-awareness-social-media\/\">one of the key factors in creating brand awareness<\/a><\/span><span style=\"font-weight: 400;\">. This is because with the ever-increasing number of people \u201cgoing online\u201d, social media provides businesses the opportunity to be found by new leads.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h3><b>Develops customer relationships<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">With social media, businesses can connect, communicate and build meaningful relationships with their current and future customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more connected you are with your customers, the more responsive they will be to your brand and business.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3><b>Promotes review sharing<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Through social media, potential customers have access to your business and how it is reviewed by existing customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Study shows that <\/span><a href=\"https:\/\/econsultancy.com\/ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them\/\"><span style=\"font-weight: 400;\">61% of people will check for reviews <\/span><\/a><span style=\"font-weight: 400;\">before making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With social media, reviews can be collected in different ways (as messages, videos, or even polls) and set up in strategic positions (such as; social media feed, website, or landing pages) to enhance buying decisions of future customers<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h3><b>Drives web traffic<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Think of your social media pages as extensions of your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With thousands of people active on social media platforms, your social media page is simply another way for users to find your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective <\/span><a href=\"https:\/\/acodez.in\/social-media-marketing-strategy\/\"><span style=\"font-weight: 400;\">social media marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> can drive a steady stream of visitors to your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating posts with hyperlinks to pages back to the original web page, you can increase your interactions on your social media accounts \u2013 and your readers can click the hyperlink so they visit your website as well.<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h3><b> It allows for sales directly<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This may be one of the most important advantages of social media marketing to small businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even without a website, businesses can still close deals on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With elements like DM (for direct messaging), or links, businesses can attend to prospects and close sales right in the most suitable and convenient ways.<\/span><\/p>\n<h2><b>Social Media Platforms For Your Business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Right now, some of the major social media platforms (at the moment) are;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sounds overwhelming, but the good news is you don\u2019t have to be on all 8 platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key factor in determining which social media platform(s) your business should begin marketing on is \u201cunderstanding your audience\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create a detailed profile of your ideal customer, it becomes easy to figure out where they\u2019re most likely to hang out on social media. And that\u2019s exactly where you should be too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re just getting started with marketing, it is recommended to focus on that one platform, get the most out of it, and then expand into other platforms (once you have the bandwidth, of course).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, one of our biggest focuses from the start has been YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although we have been able to create a presence on multiple social media platforms, we got our start on YouTube and over time we branched out into LinkedIn, Facebook, and other platforms as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, in case you\u2019re wondering \u201cwhich one should I be on?\u201d, the answer is probably all of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, you must understand your target audience to be able to make that decision and know where to start.\u00a0<\/span><\/p>\n<h2><b>Tips To Get Started With Social Media Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the beginning, getting started with social media marketing can seem like such a huge and daunting task, but like everything else, the most important thing is that you just start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tips to help you kick things off with social media marketing for your business;<\/span><\/p>\n<ol>\n<li>\n<h3><b> Determine your goals<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When setting your goals, it\u2019s recommended you start with small bite-sized goals that can be monitored and measured.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating small bite-sized goals, you\u2019re can actually accomplish things, put one foot in front of the other, and eventually, you\u2019ll be able to establish a presence on the most suitable platform(s).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the easiest ways to set trackable and measurable goals is by using the <\/span><b>SMART <\/b><span style=\"font-weight: 400;\">framework.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S \u2013 specific<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M \u2013 measurable<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A \u2013 attainable<\/span><\/p>\n<p><span style=\"font-weight: 400;\">R \u2013 relevant<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T \u2013 time-bound.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example of a smart goal could look like this;<\/span><\/p>\n<p><b><i>\u201cI want to increase my customer inventory by 30 new customers in the next 3 months\u201d<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This goal is;<\/span><\/p>\n<p><b>Specific<\/b><span style=\"font-weight: 400;\"> \u2013 Increase customer inventory<\/span><\/p>\n<p><b>Measurable<\/b><span style=\"font-weight: 400;\"> \u2013 30 new customers<\/span><\/p>\n<p><b>Attainable<\/b><span style=\"font-weight: 400;\"> \u2013 Yes<\/span><\/p>\n<p><b>Relevant<\/b><span style=\"font-weight: 400;\"> \u2013 Yes, because an increase in customers equals an increase in revenue.<\/span><\/p>\n<p><b>Time-bound<\/b><span style=\"font-weight: 400;\"> \u2013 3 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the SMART framework to set your goals allows you to be able to see your goals in the bigger picture, and also set out actionable steps to achieve them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way you can determine and set your goals is by asking yourself crucial questions such as<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Why are you doing it?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Who are you doing it for?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How can you do it?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Your answer to these questions will greatly determine how you get started with social media marketing for your business<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h3><b> Know your target audience<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Target audience refers to the specific group you want to reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are the people who are most likely to be interested in your content, product, or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One reason why social media is so effective for business is that you can find the people interested in your business, but you first need to understand who your audience is before you can find them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developing a clear understanding of your <\/span><a href=\"https:\/\/blog.hootsuite.com\/target-market\/\"><span style=\"font-weight: 400;\">target audience<\/span><\/a><span style=\"font-weight: 400;\"> may be the most important thing when it comes to social media marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your target audience informs all elements of your social media presence, as it gives you a guide on<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What platform(s) to be on<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What type of content to create<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve defined and known who your audience is, you will understand where you should be, and the best ways to speak to your audience.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3><b> Research and know the competition<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In this case, your competitors refer to businesses in the same category as yours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you don\u2019t want to copy them, learning from what other (i.e. the competitors) are doing, and have done is a great way to reduce your learning curve.<\/span><\/p>\n<p><a href=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/\"><span style=\"font-weight: 400;\">Researching and knowing your competition<\/span><\/a><span style=\"font-weight: 400;\"> can help you learn what\u2019s working and what\u2019s not working, as well as how you can add a different touch to yours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><b>Have a system for your content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">After putting in place your audience, platforms, and competitors, the next thing is your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best systems to put in place with regards to your content is set up and having a <\/span><a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-content-calendar\/\"><span style=\"font-weight: 400;\">content calendar<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A content calendar helps you stay on track and hold yourself accountable for your marketing efforts. Think of it as a tool that ensures consistency and serves as a guide for being \u201cactive\u201d on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating your content calendar \u2013 based on whatever platform is suitable for your business \u2013\u00a0 ensure to;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Put in the dates for when you will be posting on your social media channel(s).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include the type of content you would be posting on certain dates, days, and times.<\/span><\/li>\n<\/ol>\n<h3><b>5. Take full advantage of your social media platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not enough to just \u201cbe\u201d on the social media platforms, you have to be a part of it \u2013 think of social media as free advertising for your products or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join groups, become part of communities, and aim to master whatever social media platform(s) your business is on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you create an audience that you can communicate with regularly, and in turn, increase brand awareness and discovery.<\/span><\/p>\n<h3><b>6. Create your content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you are wondering \u201cwhat do I create?\u201d, a great way of getting content ideas is to take a look at your competition to see what they\u2019re producing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not aim to \u201ccopy\u201d them, but rather see how you can create something similar but different that works with your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0With content, be sure to focus on <\/span><b>quality<\/b><span style=\"font-weight: 400;\"> over quantity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content can include;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quotes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot of <\/span><a href=\"https:\/\/mailchimp.com\/resources\/top-12-types-of-social-media-content-to-create\/\"><span style=\"font-weight: 400;\">options<\/span><\/a><span style=\"font-weight: 400;\"> to pick from.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, one thing we believe in is the power of video. Video has been shown to get better responses, higher engagement, build trust, and ultimately create more customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, video creation doesn\u2019t come easy to some.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the objections most businesses have with creating video content is the amount of time that goes into filming, editing, and even sharing this video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with Dubb &#8212; a video communication platform that enables you to create, edit, customize, and distribute your videos to your audience &#8212; <a href=\"https:\/\/dubb.com\/blog\/the-truth-about-video-email-platforms\/\">video marketing is easy<\/a>.<\/span><\/p>\n<h2><b>To Wrap It Up&#8230;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media marketing is highly effective and should be a consistent part of every business\u2019s marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The true importance of social media marketing for businesses is a lot, but to mention a few;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With social media marketing, you\u2019re able to;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase digital brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop an online relationship with customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tell your brand\u2019s unique story<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elevate and build a multi-channel presence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Encourage lead generation and sales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s natural if you feel overwhelmed at first, but by following and implementing the right tips, it becomes easy over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a hint from businesses (your competitors) succeeding in social media, and think about how you can use your channels to best showcase what you have to offer.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=social-media-marketing-tips-for-small-businesses\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237,100,104,228],"tags":[],"class_list":["post-10115","post","type-post","status-publish","format-standard","hentry","category-business-growth","category-marketing","category-sales","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing Tips For Small Businesses - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Social media marketing is a powerful way for businesses of all sizes to reach their prospects and customers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing Tips For Small Businesses - Dubb Blog\" \/>\n<meta property=\"og:description\" content=\"Social media marketing is a powerful way for businesses of all sizes to reach their prospects and customers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubb Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubbapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rubendua\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T21:53:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T05:58:07+00:00\" \/>\n<meta name=\"author\" content=\"Ruben Dua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rubendua\" \/>\n<meta name=\"twitter:site\" content=\"@dubbapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruben Dua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/\"},\"author\":{\"name\":\"Ruben Dua\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\"},\"headline\":\"Social Media Marketing Tips For Small Businesses\",\"datePublished\":\"2021-12-14T21:53:35+00:00\",\"dateModified\":\"2024-07-04T05:58:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/\"},\"wordCount\":2240,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"articleSection\":[\"Business Growth\",\"Marketing\",\"Sales\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/\",\"url\":\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/\",\"name\":\"Social Media Marketing Tips For Small Businesses - Dubb Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/#website\"},\"datePublished\":\"2021-12-14T21:53:35+00:00\",\"dateModified\":\"2024-07-04T05:58:07+00:00\",\"description\":\"Social media marketing is a powerful way for businesses of all sizes to reach their prospects and customers\",\"breadcrumb\":{\"@id\":\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dubb\",\"item\":\"https:\/\/dubb.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Marketing Tips For Small Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dubb.com\/blog\/#website\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"name\":\"Dubb Blog\",\"description\":\"Get more Connections, Conversations, and Clients with Dubb.\",\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dubb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dubb.com\/blog\/#organization\",\"name\":\"Dubb\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"width\":57,\"height\":57,\"caption\":\"Dubb\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dubbapp\",\"https:\/\/x.com\/dubbapp\",\"https:\/\/www.instagram.com\/dubbapp\/\",\"https:\/\/www.linkedin.com\/company\/dubb-com\/\",\"https:\/\/www.youtube.com\/dubbapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\",\"name\":\"Ruben Dua\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"caption\":\"Ruben Dua\"},\"description\":\"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.\",\"sameAs\":[\"https:\/\/www.facebook.com\/rubendua\",\"https:\/\/www.instagram.com\/rubendua\",\"https:\/\/www.facebook.com\/in\/rubendua\",\"https:\/\/x.com\/rubendua\"],\"url\":\"https:\/\/dubb.com\/blog\/author\/ruben\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Marketing Tips For Small Businesses - Dubb Blog","description":"Social media marketing is a powerful way for businesses of all sizes to reach their prospects and customers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Marketing Tips For Small Businesses - Dubb Blog","og_description":"Social media marketing is a powerful way for businesses of all sizes to reach their prospects and customers","og_url":"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/","og_site_name":"Dubb Blog","article_publisher":"https:\/\/www.facebook.com\/dubbapp","article_author":"https:\/\/www.facebook.com\/rubendua","article_published_time":"2021-12-14T21:53:35+00:00","article_modified_time":"2024-07-04T05:58:07+00:00","author":"Ruben Dua","twitter_card":"summary_large_image","twitter_creator":"@rubendua","twitter_site":"@dubbapp","twitter_misc":{"Written by":"Ruben Dua","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/#article","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/"},"author":{"name":"Ruben Dua","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb"},"headline":"Social Media Marketing Tips For Small Businesses","datePublished":"2021-12-14T21:53:35+00:00","dateModified":"2024-07-04T05:58:07+00:00","mainEntityOfPage":{"@id":"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/"},"wordCount":2240,"commentCount":0,"publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"articleSection":["Business Growth","Marketing","Sales","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/","url":"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/","name":"Social Media Marketing Tips For Small Businesses - Dubb Blog","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/#website"},"datePublished":"2021-12-14T21:53:35+00:00","dateModified":"2024-07-04T05:58:07+00:00","description":"Social media marketing is a powerful way for businesses of all sizes to reach their prospects and customers","breadcrumb":{"@id":"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dubb.com\/blog\/social-media-marketing-tips-for-small-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dubb","item":"https:\/\/dubb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Social Media Marketing Tips For Small Businesses"}]},{"@type":"WebSite","@id":"https:\/\/dubb.com\/blog\/#website","url":"https:\/\/dubb.com\/blog\/","name":"Dubb Blog","description":"Get more Connections, Conversations, and Clients with Dubb.","publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dubb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dubb.com\/blog\/#organization","name":"Dubb","url":"https:\/\/dubb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","width":57,"height":57,"caption":"Dubb"},"image":{"@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dubbapp","https:\/\/x.com\/dubbapp","https:\/\/www.instagram.com\/dubbapp\/","https:\/\/www.linkedin.com\/company\/dubb-com\/","https:\/\/www.youtube.com\/dubbapp"]},{"@type":"Person","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb","name":"Ruben Dua","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","caption":"Ruben Dua"},"description":"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.","sameAs":["https:\/\/www.facebook.com\/rubendua","https:\/\/www.instagram.com\/rubendua","https:\/\/www.facebook.com\/in\/rubendua","https:\/\/x.com\/rubendua"],"url":"https:\/\/dubb.com\/blog\/author\/ruben\/"}]}},"_links":{"self":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/10115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/comments?post=10115"}],"version-history":[{"count":4,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/10115\/revisions"}],"predecessor-version":[{"id":13333,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/10115\/revisions\/13333"}],"wp:attachment":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media?parent=10115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/categories?post=10115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/tags?post=10115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}