{"id":10094,"date":"2021-11-22T11:06:07","date_gmt":"2021-11-22T18:06:07","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10094"},"modified":"2024-07-03T22:57:26","modified_gmt":"2024-07-04T05:57:26","slug":"the-truth-about-video-email-platforms","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/the-truth-about-video-email-platforms\/","title":{"rendered":"The Truth About Video Email Platforms"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=the-truth-about-video-email-platforms\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Now more than ever, consumers&#8217; behavior \u2014 especially how they respond to sales messages \u2014 is changing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? For a ton of reasons. But one thing is certain, our attention span is reducing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it\u2019s up to businesses to continue evolving to find more ways to stand out from the noise, improve communication, and better connect with their prospects and customers. One of those ways is the use of a video email platform!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video emails leverage the power of video to pass information quicker and more effectively than text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos allow the recipient to have an easier time understanding the message as people can use the tone of voice and physical expressions to better understand a message.<\/span><\/p>\n<h2><b>What exactly is a video email?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In its simplest form, video email is simply sending a video as an email instead of typing regular, old-fashioned text.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8955\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-Emails.gif\" alt=\"Video Emails\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It involves recording a video and sending it via email (either via Gmail, Outlook, etc), not as an attachment, but rather having the video link to a video landing page where you can add;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A call to action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time chats<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calendar<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#8230;and integrations all working together to boost response rates and get better results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Including a video in an email is basically combining a powerful media format with the most common marketing channel.<\/span><\/p>\n<h2><b>Who uses video emails?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve talked about what video emails are, let\u2019s see who exactly uses them \u2014 and if you need them too. Video emails can be used by;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrepreneurs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Small and medium businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agencies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Big organizations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SaaS companies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consultants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales and Marketing teams<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#8230;and basically, anyone that is looking to improve communication and close more deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All businesses &#8212; regardless of the size &#8212; have one common goal&#8230;<\/span><b>\u201cSales\u201d. <\/b><span style=\"font-weight: 400;\">And to increase sales, you must first build trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos convey a visual story and answers questions in more ways than text.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8417\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Gif-9-break-thru.gif\" alt=\"Break through with your video email newsletter\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You see, as humans, we\u2019re more likely to believe and connect with what we can see. When it comes to sales, connecting with your prospects helps build trust and increases the chances of them purchasing your products\/services.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And eventually, if you do a good job at nurturing this relationship, they\u2019ll become loyal fans &#8212; and even evangelists &#8212; of your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So whether you are a solopreneur or you work for a large organization, you can use video to dramatically change the way you communicate with your customers.<\/span><\/p>\n<h2><b>Why videos instead of text?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When comparing text to video, there is no competition in sight.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With our attention span reducing, the chances of capturing your viewer\u2019s attention is much higher with videos as opposed to text. In fact, recent statistics show that;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">86% <\/span><\/a><span style=\"font-weight: 400;\">of marketing professionals use video as a marketing tool<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As much as<\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\"> 83%<\/span><\/a><span style=\"font-weight: 400;\"> of marketing professionals say video has helped them generate leads.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80% of video marketers say video has directly helped <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">increase sales<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">89% of video marketers reported a <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">good ROI generally from videos<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, using video doesn\u2019t come naturally to most people (especially marketers and sales professionals). For most marketers, certain factors are holding them back like;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fear of being in front of the camera<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of time<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uncertainty about the ROI a single video will generate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If incorporating video into your marketing strategy is something you have second thoughts about, here are a few reasons why you should think about choosing video over text.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Higher closing rates:<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/the-state-of-video-marketing-in-2018-infographic\/518339\/\"><span style=\"font-weight: 400;\">90% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> claim a video will help them make a purchasing decision. Also, according to <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">wyzowl,<\/span><\/a><span style=\"font-weight: 400;\"> 74% of people who get an opportunity to see a product in action will buy it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ability to deliver a ton of information in an easy-to-understand and engaging way is one of the many reasons why videos are great conversion drivers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SaaS companies with a video (showing their software and how it would be useful to their customers) in their proposal got a <\/span><a href=\"https:\/\/playplay.com\/blog\/videos-saas-content-marketing-strategy\/\"><span style=\"font-weight: 400;\">41% higher <\/span><\/a><span style=\"font-weight: 400;\">closing rate than companies that didn&#8217;t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what impact do you think videos would have on your current conversion rates?<\/span><\/p>\n<h3><b>Higher open rates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Remarkably, studies show that just including the word \u201dvideo\u201d in the subject mail is enough to increase email <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/video-in-email\/\"><span style=\"font-weight: 400;\">open rates to 19%.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">People are naturally curious, so adding \u201dvideos\u201d to the subject line piques a reader\u2019s interest, compelling them to open the mail just to know what is in the video.<\/span><\/p>\n<h3><b>Higher response rate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Studies show that sales teams reported a <\/span><a href=\"https:\/\/salesloft.com\/resources\/blog\/video-sales-emails-increases-reply-rate\/\"><span style=\"font-weight: 400;\">26% increase<\/span><\/a><span style=\"font-weight: 400;\"> in replies with video messages than without video messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges businesses face when it comes to sales and prospecting is getting people to respond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to overcome this problem is by standing out from the crowd and differentiating yourself &#8212; which is what videos are perfect for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos allow you to express and talk about your business in better ways than you would with text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using video can help boost the response rate of any email type, including;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welcome emails to new customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement email to serve content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specific sales email requiring a Call-to-action.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Personalizing and including call-to-action to your video message are great tips for increasing your response rates.\u00a0<\/span><\/p>\n<h3><b>Higher conversion rates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Videos can help your customers better understand your products or services and most importantly build trust at different stages throughout the funnel &#8212; which increases conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A case study carried out by Eyeview found that having video on landing pages <\/span><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/personalized-video-landing-pages-that-convert\/\"><span style=\"font-weight: 400;\">increased conversion rates by 80-86%.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Here are tips to help you improve and make your landing page video stand out;<\/span><\/p>\n<ul>\n<li><b>Autoplay or press play:<\/b><span style=\"font-weight: 400;\"> The best way to know which is perfect is to A\/B test them and see how your website visitors react to them.<\/span><img decoding=\"async\" class=\"aligncenter wp-image-2138\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing.jpg\" alt=\"test\" width=\"469\" height=\"356\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing-200x152.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing-300x227.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing-400x303.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing-600x455.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing.jpg 633w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><b><\/b><\/li>\n<li><b>Use a strong thumbnail:<\/b> Thumbnails increase click-through rates by up to 15%. Elements of a good thumbnail include:\n<ul>\n<li><span style=\"font-weight: 400;\">A close up of the face<\/span><\/li>\n<li><span style=\"font-weight: 400;\">An image that shows emotions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Strong and easy-to-read text<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b>Good Position:<\/b><span style=\"font-weight: 400;\"> be sure to position the video in a location where the viewers don\u2019t have to scroll down to watch. Also, remove any obstructions (either the sidebars or text) that may disturb the video.<\/span><\/li>\n<li><b>Keep the Call-to-Action visible at all times:<\/b><span style=\"font-weight: 400;\"> Creating a CTA in the form of a simple message is the first step that your audience takes in starting their journey in your sales funnel. <\/span>Your call-to-action should be clear enough to tell your customer what to do so they don\u2019t have to figure it out themselves.<\/li>\n<\/ul>\n<h2><b>How to send video emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Regardless of the type or format of your video, there are a couple of ways to send videos via email including;<\/span><\/p>\n<ol>\n<li><b>Using third-party tools: <\/b><span style=\"font-weight: 400;\">These are tools that help simplify the \u201demail marketing\u201d processes as they promote automation, and provision of already made email marketing templates to save time and resources. <\/span>Some of these tools include;<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SendinBlue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hubspot email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omnisend, etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>2. Using YouTube links: <\/b><span style=\"font-weight: 400;\">Just before you copy and paste the link in the message box, it is important you;<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Create a thumbnail, or GIF of the video just to convince the recipient enough to open it.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include the link beneath the GIF or thumbnail, so it pushes the viewer to take an action.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>3. Attaching the files directly<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This method of sending video emails is done through email platforms such as Gmail and outlook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While videos can be attached directly in emails, it is not highly recommended as you might face some (sometimes serious) problems including;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your email being flagged as spam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limitations with file size\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduction in the quality of your video<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sending video emails using this route is largely dependent on the size of the video file. Right now, Gmail has a limit of about 25 MB for attachments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this is 2021. There has to be a better way to send video emails&#8230;without struggles, right?<\/span><\/p>\n<h2><b>Video email platforms<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Video email platforms are marketing tools that make it easy to record, send and track personalized emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When used correctly and with the right strategy, these platforms can help you improve communication and get better marketing results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending videos as email attachments will most likely lead to difficulties including being flagged as spam or a reduction in the overall quality of the videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with video email platforms, emailing a video is 10x easier as the process is streamlined to be as simple as;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recording a short personalized video or uploading an existing video on your video email platform\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copying and pasting your video directly into your email platform, and clicking send.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apart from making it easy to send video messages, with video email platforms you can track analytics for your videos and also get notified whenever your video is viewed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefits of video email platforms are numerous, and it is for this reason that many businesses and individuals rely on video email platforms to streamline the process of\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recording your video<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending videos to your prospects<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking the performance of your videos.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Video email platforms include;\u00a0<\/span><\/p>\n<h3><b>BombBomb<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">BombBomb is a video email platform that helps you record, send, and track video messages.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5725\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-BombBomb.png\" alt=\"BombBomb Chrome Extension\" width=\"532\" height=\"520\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-BombBomb-66x66.png 66w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-BombBomb-200x195.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-BombBomb-300x293.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-BombBomb-400x391.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-BombBomb-600x586.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-BombBomb.png 694w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The platform is designed to work for individuals or the entire team in an organization, as this platform integrates tools you\u00a0 \u2014 and your team \u2014 already use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the common problems people have solved using <\/span><a href=\"https:\/\/capitalandgrowth.org\/answers\/2981419\/How-effective-is-BombBomb-video-at-generating-sales-Is-it-worth-paying-for\"><span style=\"font-weight: 400;\">bombbomb<\/span><\/a><span style=\"font-weight: 400;\"> is introducing themselves when reaching out via cold email.<\/span><\/p>\n<h3><b>Dubb<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dubb is a video communication platform that offers business users a platform to send personalized, trackable videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easy-to-use platform was created to allow people build connections on a personal level by sharing engaging videos &#8212; without the need for special tools or technical skills.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6123\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1.png\" alt=\"Dubb Chrome Extension\" width=\"367\" height=\"552\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1-199x300.png 199w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1-200x301.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1-400x602.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1-600x903.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1-681x1024.png 681w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1.png 702w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dubb features a powerful chrome extension (with integrations to so many apps and tools), making it easy to record, share, and track videos to get better results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubb is trusted by thousands of virtual sales and marketing teams across the globe to help them generate more leads and close more deals with video.<\/span><\/p>\n<h3><b>Vidyard<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vidyard is a video tool built for virtual selling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes it easy for Sales, Marketing, and\u00a0 Support teams to humanize communication and have boost engagement with prospects and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Vidyard, you can record, send, and track videos that add a personal touch to your sales message.<\/span><\/p>\n<h2><b>Checklists for a good video email platform<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing the right email marketing platform can have a significant impact on the success of your marketing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to choosing the right email platform, a lot of things come into play, but here are 6 basic checkmarks for every good video email platform;<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Simple User Interface: <\/b><span style=\"font-weight: 400;\">It is important that whatever video email platform you decide to use has an easy-to-understand user interface, as this will make your process smoother and less tedious.<\/span><\/li>\n<\/ul>\n<p><b><\/b><br \/>\n<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Integration-friendly: <\/b><span style=\"font-weight: 400;\">One of the key features of a good video email platform is the ability to integrate and function seamlessly with other tools &#8212; including CRMs, Project Management, and other tools.<\/span><\/li>\n<\/ul>\n<p><b><\/b><br \/>\n<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Tracking and Analytics: <\/b><span style=\"font-weight: 400;\">A good video email platform must be able to track your video messages in detail, as well as give reports that can help you tweak your messaging to get better results.<\/span><\/li>\n<\/ul>\n<p><b><img decoding=\"async\" class=\"aligncenter size-full wp-image-9071\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Tracking-and-Analytics.gif\" alt=\"Tracking and Analytics\" width=\"571\" height=\"336\" \/><\/b><br \/>\n<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Automation: <\/b><span style=\"font-weight: 400;\">Which ever video email platform you choose should allow you to create email sequences (for different scenarios) that run on autopilot \u2014 including welcome emails (for new subscribers), follow-up emails, etc.<\/span><\/li>\n<\/ul>\n<p><b><\/b><br \/>\n<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Flexible CTA: <\/b><span style=\"font-weight: 400;\">The flexibility allows you to customize the call-to-action for tons of different actions &#8212; ranging from video response, booking meetings, receiving payments, and lots more.<\/span><\/li>\n<\/ul>\n<h2><b>What we do at Dubb<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dubb is an all-in-one video sales and marketing platform that helps you supercharge sales and grow your business using videos.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8971 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Mobile-App-2.gif\" alt=\"Dubb Mobile App\" width=\"600\" height=\"337\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can create, share, host, and &#8212; most importantly &#8212; track the performance of your videos to get better results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We simplify video sharing regardless of your email tool or CRM with a chrome extension that works with your current tools. All you have to do is download the Dubb chrome extension, sign in to your Dubb account (or register for a free trial if you don\u2019t already have one).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once that is done, go ahead and log into your CRM or email service provider, and you can find the Dubb icon on your toolbar. You\u2019ll have the option to;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Insert your pre-recorded Dubb video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Record a new live video (either from your webcam\/camera, or a screen recording)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Upload a video from your computer\u2019s\u00a0 library<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Add a video from YouTube.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apart from the chrome extension, Dubb also helps simplify video sharing with\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outlook add-in<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile app<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desktop App<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the best parts of using <a href=\"http:\/\/dubb.com\">Dubb<\/a> is the ability to track the performance of your videos. Dubb analytics gives you real-time notifications on actions taken on your video message, so you can track open rates, click rates, watch rates, and more.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=the-truth-about-video-email-platforms\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":8955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,121,100,104,151],"tags":[],"class_list":["post-10094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparisons","category-email-marketing","category-marketing","category-sales","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Truth About Video Email Platforms - Dubb Blog<\/title>\n<meta name=\"description\" content=\"With a video email platform, its easy to record, send and track videos via emails. 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