Vidyard vs. Dubb: The Definitive Guide

In this article, we’ll be looking at a head-to-head comparison between a popular video communication and hosting platform, Vidyard and Dubb — a solid Vidyard competitor.

Even though there are key differences, Vidyard and Dubb are fairly similar in some way and have a suite of tools that perform almost the same functions. Let’s see how they stack up when it comes to video creation tools, editing, video sharing, freedom of customization, and tracking abilities.

Let’s start out with what they both have in common.

Video creation tools

Chrome Extension

Rather than cycle between different apps, browser extensions help users save time by accessing some of their favorite tools within the browser itself.

Both Vidyard and Dubb have Chrome browser extensions with similar features that allow users to easily create and share videos. With the browser extension, you can record videos in different modes and even carry out some real-time editing.

The webcam-only mode works best for recording presentations with a focus on the speaker, while the screen-sharing option is better suited for demonstrations. This mode allows you to select an area of the screen you wish to record — either the entire screen or a specific tab. And if you would prefer to show the speaker in the videos, it’s possible to record with both the webcam and the screen at the same time.

That’s as far as Vidyard’s extension goes, but Dubb takes it a step further by offering users more tools to produce engaging videos. Asides from basic recording capabilities, there are useful tool included in Dubb’s browser extension;

Pause and Resume Option

A key feature that Dubb’s chrome extension has is the ability to pause and resume video recordings anytime during the recording session. This way you can deliver better presentations and save time as this feature will eliminate the need for editing after recording. With this tool, cutting out unwanted parts of the video is done in real-time.

Virtual Background

Sometimes you may be in a busy environment and need to quickly create videos. Dubb offers a useful feature that helps users record videos with a realistic virtual background. Once you’re ready to start recording, you can select any background or scenery from the template and start shooting — without complex equipment or video editing software.

Annotation Tool

A useful feature that Dubb includes in its extension is the annotation tool. While recording, you can easily highlight, underline, or circle certain things on your screen with a few clicks. This comes in handy when you need to point out specific details in your presentation and get your point across clearly and quickly.

Resize Webcam

While Vidyard limits users to record in only one mode for each session, Dubb’s chrome extension is flexible and gives you more room — you can resize the webcam at any point during the recording session.  Although both platforms have a Chrome extension that makes it easy to create videos, they differ in some way and Dubb clearly has an edge in functionality in this comparison.

Mobile Apps

Both platforms offer mobile apps (available for IOS and Android) that let users create and upload videos. 

Vidyard’s mobile app is especially useful when you are working away from the office and lets you easily record and send videos on-the-go. You’ll also get access to basic tracking data where you will be notified when the recipient watches the video.

Besides the basic recording and sharing functionality, Dubb’s mobile app offers more freedom to customize the videos — without having to access a desktop PC.

What makes Dubb’s app versatile and one step ahead of Vidyard’s is its powerful editing features such as splicing multiple clips together, adding music, text overlay, emojis, and a lot more. Another difference between the mobile apps of both platforms worth mentioning is that with Dubb, you can cycle between the front and back camera — similar to the recording modes in the chrome extension.

Ultimately, Dubb users can use their mobile devices to create high-quality videos, upload them directly to the platform, and view the performance of their campaigns from the analytics area.

Desktop Apps

In today’s digital world where accessing almost any type of info is as simple as clicking a few buttons, our attention span has become incredibly short. It’s getting harder to focus on tasks and resist distractions like an email notification or a Slack message — and it’s even worse when you have multiple tabs open on your browser.

While running different tabs can help you work on different tasks, studies have found that multitasking reduces your productivity by 40%. A quick way to fix this would be to use a desktop app that enables you to get your tasks done without going near the distractions of a web browser.

Vidyard alternative, Dubb, has a desktop app that is useful when you are working from home or the office. It’s an easy-to-navigate app that cuts away unnecessary buttons and distractions, so you can focus on one task — creating and sharing awesome videos. At this time, there’s no Vidyard desktop app available so users are limited to the chrome extension, and mobile app.

Flexibility to Customize

It’s important for organizations to keep branding assets consistent across all channels. So having the flexibility to tweak certain elements to fit your brand is something to look out for.

Video Modification

Let’s start with the freedom to customize the actual videos.

A quick look at the video editing side of things, we’ll see that both Dubb and Vidyard are a bit similar and share almost the same features. They have a suite of editing tools that lets you add watermarks, background music, and personalized text overlays over videos. Both platforms allow users to generate subtitles/closed captions automatically or upload SRT caption files (this option is available only to users on the “team” plans though).

What gives Vidyard an edge over Dubb in this category is the in-video CTA feature. Users can add one or more interactive call-to-action buttons that appear on top of the video.

On the other hand, Dubb lets you customize single or multiple CTA buttons for different purposes. This gives your viewers the option to perform different actions — anything from collecting video replies, filling out forms, or even downloading files.

Landing page Customization

Vidyard Landing Page Customization

Vidyard allows users to upload and host videos on landing pages that can be customized. At the basic level, users can change the background color and add their logo to match their brand.

Asides from the basic color changes, users that are looking for a higher level of customization will need to edit the page with HTML and CSS — which can be a hassle for most users that have no business coding.

Dubb Video Page Customization

Vidyard alternative, Dubb, makes creating landing pages easy with several pre-built templates. After selecting the desired template, you can edit the landing pages to match your brand by adding custom logos and tweaking other assets (including color schemes, positions, and sizes) without any coding skills. Tech-savvy users will have the option to import their own custom HTML and CSS code though.

Dubb makes engaging with viewers even easier by allowing you to integrate your calendar app and Facebook messenger. This way, your viewers can easily book a meeting or start a conversation without leaving the page.

Another way Dubb’s versatile CTA buttons can be used is by adding them to exit-intent pop-ups. You can customizable the buttons on the pop-up that will persuade viewers to take action on your video pages. When done correctly, pop-ups have been proven to be effective, as they can boost conversion rates as high as 28%.

Finally, Dubb offers a unique set of tools that are designed to help you create good and lasting impressions — while getting a huge ROI. Here are a few of them;

Video Playlist

A notable feature Dubb offers that is worth mentioning is the playlist tool. With Dubb’s playlist feature, you can add multiple videos, splice them together, and enable auto-play such that each video in the sequence loads up automatically after the preceding one.

With Dubb’s playlist feature, you can add multiple videos, splice them together, and enable auto-play such that each video in the sequence loads up automatically after the preceding one.

Video Presets

Dubb’s Video Page Preset feature allows users to instantly apply a predetermined set of Calls-To-Actions, Video Playlist, Background, Color Scheme, and more, to a video page.

You can select a particular template and customize it for your own needs. When you are done, you can use that edited template for all of your new Dubb videos. It will be automatically used when you upload a video to the Dubb platform.

Real-time feedback from AI (CAIRA)

Caira™ is a real-time feedback assistant to help improve your delivery, clarity, empathy, professionalism, positivity, and persuasiveness.

Caira™ goes to work immediately after you record and upload videos to Dubb. Once its analysis is complete, Dubb users can easily see granular communication data on aspects like cadence, repetition, filler words, positivity, persuasiveness, empathy, and more. You can even get feedback on any potential slang, profanity, or jargon.

Using that data, you can both become more aware of how you speak and figure out ways to make necessary improvements. From eliminating filler words to incorporating more positive language, Caira™ can help you communicate more clearly.

Email formatting

Both Vidyard and Dubb offer customizable email templates (with the option of importing external templates) to make sharing videos effective. These templates can be formatted as needed using simple drag-and-drop controls and personalized with texts, links, and custom thumbnails. 

When sending Vidyard and Dubb videos via email, an animated preview will be generated with a link that leads to the landing page. You’ll get the option to select your desired thumbnail though, but it’s best to use a GIF as the thumbnail image as they’ve been proven to boost engagement. 

A very useful feature that Dubb offers is the ability to add personalized text over the preview thumbnail. Including the viewer’s name in the thumbnail of the video is a proven way to boost click-through rates and gives the viewer the feeling that the video is made specifically for them.

Video Sharing

You want to make sure your video grabs your viewer’s attention, passes your message clearly, and makes it easy to take action. Let’s see how both platforms compare when it comes to distributing videos.

Vidyard is geared to work with third-party marketing automation tools while Dubb is designed to be an all-in-one solution — and would be a good fit for small and medium businesses that do not have huge marketing budgets.

Just like Vidyard, Dubb allows you to send both individual and bulk emails and track performance as well. And to take it a step further, there’s a built-in CRM where you can easily import and organize all your contacts.

What Gives Dubb An Edge?

One of the key differences between Dubb and Vidyard is that users are not limited to sending emails through Dubb’s server.

You can integrate your email client — either Gmail, Microsoft Outlook, AWS, or whichever one you’re currently using. Dubb lets you connect any SMTP provider to the platform, and then you can send out your videos from that email service through Dubb.

Team Management

A major focus of Dubb is allowing users to collaborate effectively with their team. Your Dubb dashboard has a team management tab where you can add team members, assign roles, and track progress and activity. You’ll get everything you need to run successful campaigns in one place.

Calify.me

CEOs and other C-level executives of a company are often very busy. So it’s difficult to capture their attention and schedule appointments. Dubb’s Calify.me solves the problem of losing your high-quality leads due to the back and forth of finding a matching schedule.

Calify.me is a booking and scheduling engine that lets anyone manage their calendars through a public booking link. Sales leaders use Calify.me to manage their calendars and book events with prospects and customers.

These are unique feature sets that differentiate Dubb from other players in the video hosting/marketing space.

Video Page Templates

You most likely record and share videos regularly for different purposes. Whether it’s for outreach, booking meetings, or onboarding clients…

You need to include the right look and feel in your video pages to fit your goal — but it typically takes a great deal of time to customize a web page.

Dubb Video Templates allow you to save time and apply saved settings to videos in one click. You can now launch a video landing page with the right elements in seconds — without doing it every time!

Video Email Signature

Your signature is a quick way to make a great impression, look professional, and give your readers the information they need to contact you. Unlike other video communication tools, with Dubb, you can include your signature in your video emails.

All you have to do is add your signature in your Dubb account and you’re good to go. It will automatically appear in future emails. It’s easy and takes only a few seconds to set up!

Showcases

Dubb showcase feature allows you to embed a playlist of videos on your website. When viewers click on the thumbnail, they’re taken to a video page where they can see a series of videos — instead of just a single video.

 

Automatic Closed Captions

Another powerful feature that puts Dubb ahead of other video communication platforms is Closed Captions.

You can now automatically generate closed captions on your Dubb videos to help your message stick better. This feature comes in handy especially when the viewer’s environment isn’t audio-friendly. 

Besides the automatically generated captions, you can also upload existing SRT files from other sources, edit the captions, or download the SRT file.

The downloaded text can then be repurposed to other assets like blog posts, white papers, and emails.

At the moment, this feature is only available to users on a paid subscription (either the PRO or PRO PLUS plans). And a ton of languages are supported — including US English, British English, Australian English, French, Canadian French, US Spanish, ES Spanish, Italian, Brazilian Portuguese, German, Korean, Hindi, Indian-accented English, and Modern Standard Arabic.

Marketing Automation

Vidyard allows users to send automated emails with third-party tools But Dubb’s powerful marketing automation takes distribution to a whole new level.

With Dubb’s automation, it’s easy to build out a simple or complex sequence for sending out both SMS and emails. You can include delays, if/then statements, and specific tags. 

Contacts can also be segmented based on their activity so that the right message is delivered to the right person.

To make sharing as efficient and easy as possible, Dubb offers editable email templates (and the option of importing external templates). These templates can be formatted as needed using simple drag-and-drop controls and personalized with texts, links, and custom thumbnails. If used effectively, these elements will dramatically improve your response and click-through-rate.

This level of automation is currently not available on Vidyard, so Dubb takes the lead in this category.

Tracking

There’s no point running a campaign without keeping track of performance. Vidyard and Dubb offer a similar degree of tracking, users will be able to see key metrics like specific recipients who watched your video, the percentage viewed, and links users clicked on.

Insights like these can help you identify which areas to focus on improvement.

Pricing

At this point, we’ve compared the features and benefits both platforms offer. Even though there’s a lot of similarity between Vidyard and Dubb, there are major differences that put Dubb ahead in a side-by-side comparison.

Now let’s see how both platforms compare in terms of pricing. 

Vidyard primarily has two tiers of pricing — one for individuals and the other for teams. The individual pricing plan has a free option and pro plan that starts out at $15/month or $180/year. Even though there are video creation tools and hosting included, This plan has a lot of limitations that would get in the way of running a successful campaign on a large scale. Key features like detailed analytics, automation, ability to send bulk emails and customize landing pages, and some integrations are things Vidyard individual plan users will miss out on.

Dubb’s equivalent of Vidyard’s pro plan has all these features (except automation) including fully customizable landing pages and CTA buttons — and costs only $8/month.

For business use, it’s recommended you pick a plan that has all the important features. Your organization will most likely need things like a shared team folder, customizable video pages, and branding, as well as editable CTA buttons.

That being said, Vidyard offers two plans for businesses — the “teams” plan that costs $300/month (billed annually at $3,600/year) which is aimed at adding videos to an organization’s marketing and communications strategy. The second “business” plan costs $1,250/month (billed annually at $15,000/year) and is more focused on sales, pipeline, and lead-generation efforts.

The major differences between these two plans is the number of team members allowed, CRM integration and customizable CTA buttons.

They do not have a built-in CRM and automation feature, which is crucial for delivering the right video at the right time. And users who need complex automation will have to pay for a third-party tool and integrate with Vidyard. 

On the other hand, Dubb’s comparable “Pro” plan offers the same features and more $40/month or $384/year. This pricing is about 10x less than Vidyard — with advanced automation included. There’s also more flexibility to customize CTAs and include your calendar in the video pages.

Users who are already using a stand-alone marketing automation software can opt for the lower-priced Dubb plan of $8/month to save cost. And Dubb will seamlessly integrate with the tools you’re using.

If you’re sitting on the fence and need to test-run the platform and see if it’s a good fit for you, no worries. Vidyard and Dubb offer free plans so you don’t have to pay full price to get access to both platforms. There’s no commitment on your part at all as your credit card isn’t required for the free trial.

Conclusion

Vidyard competitor, Dubb, offers all the functionalities that Vidyard offers and more. You’ll get more flexibility to create, customize, and share your videos for better engagement. But it doesn’t stop there.

Dubb’s powerful automation will help you manage and segment your contacts. This way you automatically send the right message to the right audience to boost your conversion rates.

Then you get to use its advanced analytics tool to keep track of your performance and plug any leaking holes in your campaign.

So we’ve seen clearly that as a Vidyard competitor, Dubb offers a lot more features and tools all in one place. And at a far lesser price too.

If you’d like to test out Dubb’s powerful tools to boost engagement and conversion rates on your campaign, start a no-commitment free trial here.