Video Marketing Best Practices for Real Estate

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yourself introduced us yourself and tell us a little about your business and then what we’re looking to accomplish in today’s call.

Speaker 1:

Yeah. So my name is Jonathan Gray, and I’m a realtor in Austin, Texas,

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and, uh, looking at Dove, I had a friend who’s also Realtor Tell me about Dubb and so uses it for clients. Thio basically send videos,

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uh, about when he puts it offer. And so it’s a way to personalize it.

Speaker 1:

That’s one way I’ve ever really heard it used. Oh, well, yeah, so I don’t Guys haven’t already Thio use it for even a marketing video marketing and maybe even setting up ads for me. Personally, I’ve done research around video marketing versus,

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you know, just pictures or were and so I’ve just seen it to be really effective way of engaging people or I even your current clients are past clients your spear ways. Oh, just kind of personally connecting with people where they get to really know your

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you know, your character, your personality and, you know, be able to say, Hey, you know that guy. So we like to work with him.

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So sample got got the intro to you got to kind of the gist of it. Yeah. And then you have some ideas of where you might want incorporate video and how it’s working. And then the overall

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reason of why you’d want to use video in a better communication. Better understanding things like that. Okay, Right. Cool. So cool. What I’m gonna do is I’m gonna provide a little demonstration here. We’re gonna do some screen sharing

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that would really states expertly one of our largest verticals. So it’s very useful information to share with what is working. Well, for all our other real estate clients.

Speaker 0:

You kind of give you a good overview of that as well as kind of. How about the product? So without further ado, let’s go ahead and jump right in. Actually, turn out through this branding here for the screen share,

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all right? And we are live. Okay, So what first thing is the creation of these videos using Dubb? We can actually create the videos. However we want there is a built in screen quarter. So this little Dubb button right here, You see this extension? Yeah. This is a Dubb chrome extension. This allows you to create things like screen recordings. Okay. Oh, um, for real estate. I’ll get into specifics what this is used for. The way it works. You just give it a click, opens it up. You can either have your live webcam feed like this or profile picture,

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whichever you prefer. Zoom full size er

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and then what real estate agents are doing for this is a couple of things. One is buyers agreements. So you know, everything you do. Buyers agreements personally.

Speaker 1:

Not every time, but I should do it more often,

Speaker 0:

Okay? Every agent like well, we should. I don’t do a lot of thought of. Do some don’t for the moves that you know when you want to use them. Uh, here’s an example. We could do you have a buyer’s agreement pulled up here. You just put pretend this is the contract on the screen. Yeah, I’m gonna just hit record here.

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And then now I’m just gonna go through one time this contract and go through it line by line like this. I’d say, Hey, guys just wanted to break down this fire screaming for you. So this line means this this one means this you’re signing here for this This is your first born son. That’s

Speaker 0:

yes. That’s gonna be a great night there. So that’s that’s the idea is to have this stuff pre recorded, though. And now when you want to deliver this this videos on demand ready to go? Yeah. The other thing the screen reporter is used for is things like, um, local. My newsletters.

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Local update reports are going to see

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type right now.

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Um, all right, well, just pull up his generic report, but you do a much better job of finding a good report here. And so what you do is the agent instead of just sending over like, a report, maybe you focus on a couple of zip codes. Are you city based? What’s your focus look like?

Speaker 1:

Yes, really? The south part of town. So it’s ah, number of zip codes.

Speaker 0:

Okay. Cool. Perfect. So what you would do is you’d pull up a couple of reports. Maybe you have some. Resource is on hand already in mind.

Speaker 0:

Cool thing that generates a decent looking report. Maybe it has some stats in there. I know. I have my realist actual, actually. And license. Uh, as in Los Angeles, here for men and they had a lot of valuable just kind of websites that generate these reports. They talk about things like turnover rates and

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valuable information.

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Really particular. Is that certain sequence? So what you do

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as the agent, instead of just saying that over

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as a link,

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you have the agent come in and just like what they do with the news, you know, they’re creating Ah, layman’s version of this. So you is the expert to come in. It’s your voice. It’s your expertise if you providing the insight as to what this report is. So instead of just having them try to read this whole thing and not understand it