Do you remember the good old days when you could just log into MailChimp, upload your email list, choose a catchy subject line, and send your email to a large group of people—and get opens, clicks, and conversions?
The truth is, those days are gone. Email marketing isn’t as easy or as effective as it once was. Anyone who has experience creating an email campaign knows how challenging it is to get your emails into people’s inboxes.
Oftentimes, when marketers send email campaigns, they’re bombarded with bounce-backs, unsubscribes, and sometimes even replies from irate recipients in their inbox who feel like their privacy was invaded.
The reality is, there is a right way to do email campaigns, and it doesn’t involve blasting bulk messages. There are several critical steps to ensure your emails land in email clients’ inboxes while adhering to legal standards like the CAN-SPAM Act.
So, what should you do?
Use a Warmed-Up Email Address
The first thing we recommend is to use an email address that has been warmed up and has a good reputation. By using a pre-existing domain with a solid email reputation, you’ll get better open rates and deliverability. If you don’t have a warm email address yet, search online for an email warm-up service to help improve your email engagement.
Clean Your Email List
Next, you need to clean and validate your email list. This is a critical step. We recommend searching the web for email cleanup tools or email list validation services. Here is one of the best lifetime deals for cleaning your emails. These tools will help you remove undeliverable addresses or ‘catch-all’ emails that can harm your email reputation in the long run and help you determine your best possible email strategy. Here is a free resource to help you.
Ensure Opt-in Consent
The third step is making sure that the people you’re emailing actually want to receive your messages. This means they have opted in at some point to receive your emails. Sending cold emails can lead to frustration at best and having your email domain blacklisted at worst.
Focus on sending emails only to people who have opted in to receive communications from you.
Use Video in Email Marketing
Once you have your logistics in place, focus on providing high-value content in your emails. One of the best ways to increase conversions and clickthrough rates is to use a personalized video marketing strategy in your email. A video in an email can increase customer engagement, enhance brand awareness, and elevate your marketing campaigns.
Most email clients don’t support embedded videos, but you can still include video by using a thumbnail with a play button or an animated GIFs within the email that links to a video landing page. Tools available like Dubb, make it easy to integrate video email marketing.
Adding high-quality video content makes your emails more engaging, helps you get to build your brand, and improves click-through rates. Whether you upload a screenshot of a video with a play button, leverage a static image, or use a GIF, video email can significantly boost your conversion rate.
Include an Unsubscribe Link
Always include an unsubscribe link in the footer of your email template. This is a crucial step that ensures your emails are not marked as spam. Many email services automatically add this link for you, so make sure it’s there.
Include Your Physical Address
Another thing you should include is your physical business address. This is a legal requirement under the CAN-SPAM Act, and most email campaign platforms automatically add this for you. This ensures that your emails are compliant and helps with deliverability.
Learn About Email Deliverability & Automation
Email deliverability can be very technical. We recommend you join our live training sessions to learn how to properly configure your email setup to avoid risks like domain damage or getting blocked.
Using CRM integration and marketing automation tools like HubSpot can help save time, segment your audience, and optimize your email marketing strategy for the best results.
Final Thoughts on Video in Email Marketing
Good luck with your email campaigns! Remember, with the right tools and strategy, you have a full-featured, capable email sending system that can handle bulk emails through Gmail, Outlook, or any other email service provider.
If you’re looking to implement video in your email marketing, increase conversions, and build your brand, start using playable videos today with Dubb!
Get 7 Days Free Trial on Dubb – Click Here to Sign Up
