Introduction

Let’s be real—most emails never get read. They’re ignored, deleted, or sent straight to spam. So, how do you make sure your email gets opened, read, and acted upon? The answer: video email marketing. Adding videos to your emails doesn’t just grab attention—it skyrockets engagement, improves click-through rates, and drives conversions.

In this guide, we’ll break down everything you need to know about video email marketing and how to use it effectively.

Table of Contents

What is Video Email Marketing?

Video email marketing involves embedding or linking to videos within your email campaigns to engage subscribers, educate potential customers, and drive conversions.

  • Welcome Videos – Give new subscribers a personalized greeting.
  • Product Demonstrations – Show how your product or service works.
  • Customer Testimonials – Feature real customers sharing their experiences.
  • Educational Content – Provide valuable insights, tips, or tutorials.

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Why Video in Email Works

  • Higher Open Rates – Emails with “video” in the subject line see up to a 19% increase in open rates.
  • Increased Engagement – Video emails receive 300% more clicks than non-video emails.
  • Better Message Retention – People retain 95% of a message when they watch it in a video.

How to Get Started with Video Email Marketing

  1. Choose the Right Type of Video.
  2. Create a High-Quality Video using Dubb.
  3. Embed the Video in Your Email using a clickable thumbnail or GIF.
  4. Write a Compelling Email Copy.
  5. Track Performance and optimize future campaigns.

Best Practices for Effective Video Emails

  • Keep Videos Short – 30-60 seconds.
  • Use a Strong CTA – Guide viewers on what to do next.
  • Ensure Mobile Optimization.

Advanced Video Email Marketing Strategies

  • Personalized Video Messages.
  • Automated Video Sequences.
  • A/B Testing of video thumbnails and email subject lines.

Key Metrics to Track

  • Open Rates – How many recipients opened your email?
  • Click-Through Rates – How many clicked on the video?
  • Conversion Rates – Did they take the desired action?

How Dubb Can Elevate Your Video Email Marketing

  • One-Click Video Recording from desktop or mobile.
  • Custom Video Landing Pages with branding and CTAs.
  • CRM Integrations with HubSpot, Salesforce, and more.

Conclusion

Video email marketing isn’t just a trend—it’s a game-changer. If you’re tired of emails getting ignored, it’s time to start using video to captivate your audience and drive real results.

Want to see how Dubb can revolutionize your email strategy? Try Dubb free for 7 days!