Introduction

Let’s be real—most emails never get read. They’re ignored, deleted, or sent straight to spam. So, how do you make sure your email gets opened, read, and acted upon? The answer is simple: a video email marketing platform. By adding videos to your emails, you don’t just grab attention—you instantly skyrocket engagement, improve click-through rates, and drive conversions.

Throughout this guide, we’ll break down everything you need to know about video email marketing—and more importantly, how to use it effectively to boost your outreach.

Table of Contents

  1. What is Video Email Marketing?

  2. Why Video in Email Works

  3. How to Get Started with Video Email Marketing

  4. Best Practices for Effective Video Emails

  5. Advanced Video Email Marketing Strategies

  6. Key Metrics to Track

  7. How Dubb Can Elevate Your Video Email Marketing

  8. Conclusion & Call to Action

What is Video Email Marketing?

video-email-marketing

To begin with, video email marketing involves embedding or linking to videos within your email campaigns in order to better engage subscribers, educate potential customers, and ultimately drive conversions.

For instance, you can use:

  • Welcome Videos – Give new subscribers a personalized greeting.

  • Product Demonstrations – Show how your product or service works.

  • Customer Testimonials – Feature real customers sharing their experiences.

  • Educational Content – Provide valuable insights, tips, or tutorials.

When used strategically, these types of videos can transform how recipients perceive and respond to your emails—making them more memorable and impactful.

Why Video in Email Works

Next, let’s explore why video is such a powerful tool in email marketing:

  • Higher Open Rates – Emails with “video” in the subject line see up to a 19% increase in open rates.

  • Increased Engagement – Video emails receive 300% more clicks than non-video emails.

  • Better Message Retention – People retain 95% of a message when they watch it in a video.

Clearly, these statistics demonstrate the undeniable value of using video to boost email performance.

How to Get Started with Video Email Marketing

Fortunately, getting started is easier than you might think. Here’s a simple step-by-step approach:

  1. Choose the Right Type of Video – Think about your goals and who you’re speaking to.

  2. Create a High-Quality Video – Use a platform like Dubb to produce professional and polished content.

  3. Embed the Video in Your Email – Insert a clickable thumbnail or GIF to encourage clicks.

  4. Write a Compelling Email Copy – Provide context, deliver value, and give recipients a reason to engage.

  5. Track Performance – Measure your results and make improvements in future campaigns.

By following this structure, you’ll set yourself up for long-term success with video email marketing.

Best Practices for Effective Video Emails

To truly maximize your impact, keep the following best practices in mind:

  • Keep Videos Short – Aim for 30–60 seconds to retain attention.

  • Use a Strong CTA – Tell viewers exactly what to do next.

  • Ensure Mobile Optimization – Most people check emails on mobile, so this step is crucial.

In other words, be clear, concise, and mobile-friendly.

Advanced Video Email Marketing Strategies

Once you’ve covered the basics, it’s time to take things to the next level with more advanced strategies:

  • Personalized Video Messages – Address recipients by name or reference their company.

  • Automated Video Sequences – Deliver the right video at the right time using workflows.

  • A/B Testing – Test thumbnails and subject lines to see what performs best.

Ultimately, these tactics can lead to a significant increase in engagement and conversions—especially when used together.

Key Metrics to Track

As you continue optimizing, be sure to monitor these key performance indicators:

  • Open Rates – How many recipients are opening your emails?

  • Click-Through Rates – How many are clicking on your video content?

  • Conversion Rates – Are viewers taking the next step you intended?

Over time, these insights will empower you to make smarter decisions and continually refine your approach.

How Dubb Can Elevate Your Video Email Marketing

This is where Dubb truly shines. With Dubb, you get access to powerful tools designed to make your video email marketing seamless and effective:

  • Record Videos with One Click – From desktop or mobile, making content creation fast and easy.

  • Create Custom Video Landing Pages – Add branding, buttons, and calls to action to maximize impact.

  • Integrate with CRMs – Easily connect with HubSpot, Salesforce, and more for smoother workflows.

As a result, Dubb not only simplifies your process—it supercharges your results.

Conclusion & Call to Action

In conclusion, using a video email marketing platform isn’t just a smart move—it’s a complete game-changer. If you’re tired of being ignored in crowded inboxes, it’s time to use video to stand out, build trust, and drive action.

So, what’s the next step?
Try Dubb free for 7 days and experience the difference video can make in your email strategy.