As the demand for video content grows, there’s a corresponding surge of tools to create and share videos online. Some of these tools provide enormous value and are worth the investment. When faced with many options, it might be difficult to decide the best one to pick.
If you’re looking for a video solution that will help you connect with prospects, build relationships with customers and get better ROI on your marketing efforts, this article will go over an in-depth comparison between four popular players in the video communication and hosting space; BombBomb, Vidyard, Covideo, and Dubb.
Before paying for a video communication software though, it’s important you clearly define your business needs. This will help you narrow down platforms that are a good fit and built to solve the kind of problems you have.
Even though there are key differences, these four platforms are fairly similar in some way and have a suite of tools that perform almost the same functions. Let’s see how they stack up when it comes to video creation tools, editing, video sharing, freedom of customization, and tracking abilities.
Let’s start with a comparison of their set of video recording tools.
Video Creation Tools
Rather than cycle between different apps, browser extensions help users save time by accessing some of their favorite tools within the browser itself.
These four video hosting platforms have Chrome browser extensions with similar features that allow you to easily create and share videos. With the browser extension, you can record videos in different modes and even carry out some real-time editing.
The webcam-only mode works best for recording presentations with a focus on the speaker, while the screen-sharing option is better suited for demonstrations. This mode allows you to select an area of the screen you wish to record — either the entire screen or a specific tab. And if you would prefer to show the speaker in the videos, it’s possible to record with both the webcam and the screen at the same time.
It’s worth mentioning that users will need to install a separate desktop recorder before using BombBomb’s browser extension. When users click record on BombBomb’s chrome extension, a countdown starts and then launches the desktop app. While recording, you’ll notice that there aren’t a lot of controls for the recorder. The only buttons available are the stop and resize camera button.
On the other hand, the chrome extension of Covideo, Dubb, and Vidyard records directly from the browser without launching the desktop app while giving users access to the library of existing videos and analytics. Asides from recording capabilities, there’s another useful feature that Vidyard and Dubb have in common;
Pause and Resume Option
A handy feature that Dubb and Vidyard’s chrome extension have in common is the ability to pause and resume video recordings anytime during the recording session. This way you can deliver better presentations and save time as this feature will eliminate the need for editing after recording. With this tool, cutting out unwanted parts of the video is done in real-time.
That’s as far as Vidyard’s extension goes, but Dubb takes it a step further by offering users more tools to produce engaging videos;
There are times when you may be in a busy environment and need to quickly create videos.
Dubb’s virtual background is a powerful real-time editing feature that allows you to feel comfortable in your current setting without having to worry about your background as a distraction.
You can blur out your background or use custom images in place of your actual background. Simply select any realistic background or scenery from the template and start recording. This is a fast and easy way to add personality to your videos without wasting additional time on editing or complex equipment.
A useful feature that Dubb includes in its extension is the annotation tool. While recording, you can easily highlight, underline, or circle certain things on your screen with a few clicks. This comes in handy when you need to point out specific details in your presentation and get your point across clearly and quickly.
While Vidyard and Covideo limits users to record in only one mode for each session, BombBomb and Dubb’s chrome extension is flexible and gives you more room — you can resize the webcam at any point during the recording session.
Although both platforms have a Chrome extension that makes it easy to create videos, they differ in some way and Dubb clearly has an edge in functionality in this comparison.
All four video hosting platforms, BombBomb, Vidyard, Covideo, and Dubb, have add-ons that allow you to create and send videos directly from Gmail. This comes in handy when you need to quickly access your library of videos, check activity and it saves you time from cycling through different apps or browser tabs while composing an email.
With Dubb’s Gmail add-on, you can share one-to-one videos with a specific contact or run campaigns where you send videos in bulk to multiple recipients. There’s also an activity tab on the add-on where you can keep track of the performance of your campaigns. Dubb’s advanced analytics will display the time a video was watched, how much of the video was watched and other useful performance data.
BombBomb’s Gmail add-on seems to have the edge over other platforms as it has some features like the Snippets tool. This button helps users quickly create or select a pre-recorded video and share it as a canned response. This will save time in situations where they need to repeat the same message.
All four platforms have mobile apps (available for iOS and Android) that let users quickly create and upload videos on-the-go. You’ll also get access to basic tracking data where you will be notified when the recipient watches the video.
Besides the basic recording and sharing functionality, Dubb’s mobile app offers more freedom to customize the videos — without having to access a desktop PC.
What makes Dubb’s app versatile and one step ahead of the rest is its powerful editing features such as splicing multiple clips together, adding music, text overlay, emojis, and a lot more. Another feature that sets Dubb apart from other platforms is the option to cycle between the front and back camera while recording — similar to the modes in the chrome extension.
Dubb users can create and edit high-quality videos, share or upload them directly to the platform, and view the performance of their campaigns from the analytics area — all with their mobile devices.
BombBomb competitor, Dubb, has a desktop app that is useful when you are working from home or the office. The desktop app lets you easily record directly from your screen to your Dubb dashboard where you can take full control of the video-sharing and tracking process. BombBomb’s equivalent of a desktop app is a recorder that is launched from the chrome extension.
Freedom of customization
It’s important for organizations to keep branding assets consistent across all channels. So having the flexibility to tweak certain elements to fit your brand is something to look out for. In this category, we’ll have a look at how both platforms compare when it comes to video editing, landing pages customization, and email formatting.
Let’s start with the freedom to customize the actual videos.
Comparing the video editing side of the four platforms, we’ll see that Dubb, Covideo, Vidyard, and BombBomb are similar and share almost the same features. They have a suite of editing tools that lets you trim videos, add watermarks, background music, and personalized text overlays over videos.
While BombBomb doesn’t allow users to upload SRT caption files, with Dubb you can add (or automatically generate) subtitles/closed captions, as well as upload multiple clips and merge them into one video. Vidyard offers the option of uploading caption files too, but it’s available only to users on the “team” plan.
What gives Vidyard an edge over its competitors in this category is the in-video CTA feature. Vidyard users can add one or more interactive call-to-action buttons that appear on top of the video. These in-video buttons can be set such that viewers can click them to play different videos or go to a different page.
Dubb, on the other hand, lets you customize single or multiple CTA buttons for different purposes. This gives your viewers the option to perform different actions — anything from collecting video replies, filling out forms, or even downloading files.
So Dubb and Vidyard have a slight edge over BombBomb and Covideo when comparing their video editing capabilities. Let’s see how they stack up in terms of freedom of customizing the landing pages.
Landing page Customization
Both BombBomb and Dubb offer users the ability to edit the landing pages where the videos are hosted. At the basic level, users can change the background color and image, add their logo to match their brand, add links to the CTA buttons as well.
BombBomb Video Page Customization
BombBomb allows users to upload and host videos on landing pages that can somewhat be customized. Even though some elements can be changed, there’s still limited flexibility and the ability to modify these video pages is reserved for users on the PLUS plan.
At this time it seems that any customization done on the email template reflects on the landing page, this way when the viewer clicks on the thumbnail in the email, they’re taken to a landing page that looks exactly like the email.
A powerful feature that BombBomb offers is the ability to customize CTA buttons. Unlike most video communication tools, BombBomb does not restrict users to link-based CTAs. Different functions — like links, native forms, files, and variables — can be applied to the buttons, but they’re not as flexible as Dubb’s as we’ll see in a minute.
That being said, BombBomb users can add their brand assets like logos to the landing page, add downloadable assets, modify the CTA buttons, and collect data from leads using native forms.
Vidyard Video Page Customization
Vidyard allows users to upload and host videos on landing pages that can be customized. At the basic level, users can change the background color and add their logo to match their brand.
Asides from the basic color changes, users that are looking for a higher level of customization will need to edit the page with HTML and CSS — which can be a hassle for most users that have no business coding.
Covideo Video Page Customization
Covideo offers two ways of sharing videos — using website overlay or through their video pages. The website overlay feature gives users more flexibility for custom branding as the videos will be displayed as a layer on their website. This reduces distractions and the chances of losing traffic (after watching the video, viewers will still stay on the website).
Creating landing pages with Covideo is easy with several pre-built templates, but there are some limitations while customizing these templates. Users can edit their pages after selecting the desired template — you can edit the landing pages to match your brand by adding custom logos and tweaking the CTA button and other assets.
Dubb Video Page Customization
BombBomb competitor, Dubb, makes creating landing pages easy with several pre-built templates. After selecting the desired template, you can edit the landing pages to match your brand by adding custom logos and tweaking other assets (including color schemes, positions, and sizes) without any coding skills. Tech-savvy users will have the option to import their own custom HTML and CSS code though.
It doesn’t stop there. Dubb makes engaging with viewers even easier by allowing you to integrate your calendar app and Facebook messenger. This way, your viewers can easily book a meeting or start a conversation without leaving the page.
Another way Dubb’s versatile CTA buttons can be used is by adding them to exit-intent pop-ups. You can customizable the buttons on the pop-up that will persuade viewers to take action on your video pages. When done correctly, pop-ups have been proven to be effective, as they can boost conversion rates as high as 28%.
A notable feature Dubb offers that is worth bringing up is the playlist tool. With Dubb’s playlist feature, you can add multiple videos, splice them together, and enable auto-play such that each video in the sequence loads up automatically after the preceding one.
Also, there’s Dubb’s Action Page Presets that allows you to pre-select a saved combination of settings for your Dubb Action Pages. Streamline your creation and sharing process by having Presets for all your various efforts. Presets include settings such as calls-to-action, privacy options, playlists videos, branding, captions, messaging, and more.
Both BombBomb and Dubb offer customizable email templates (with the option of importing external templates) to make sharing videos effective. These templates can be formatted as needed using simple drag-and-drop controls and personalized with texts, links, and custom thumbnails.
When sending BombBomb and Dubb videos via email, an animated preview will be generated with a link that leads to the landing page. You’ll get the option to select your desired thumbnail though, but it’s best to use a GIF as the thumbnail image as they’ve been proven to boost engagement.
A very useful feature that Dubb gives its users is the ability to add personalized text over the preview thumbnail. Including the viewer’s name in the thumbnail of the video is a proven way to boost click-through rates and gives the viewer the feeling that the video is made specifically for them.
You want to make sure your video grabs your viewer’s attention, passes your message clearly, and makes it easy to take action. Let’s see how both platforms compare when it
comes to distributing videos.
BombBomb and Dubb both have built-in distribution capacity which is something that is not common with other video communication tools. BombBomb lets users send single emails to individuals or in bulk to a list of contacts strictly from their server.
Just like BombBomb, Dubb allows you to send both individual and bulk emails and track performance as well. And to take it a step further, there’s a built-in CRM where you can easily import and organize all your contacts.
A major difference between Dubb and BombBomb is that users are not limited to sending through emails through Dubb’s server. You can integrate your email client — either Gmail, Microsoft Outlook, AWS, or whichever one you’re currently using. Dubb lets you connect any SMTP provider to the platform, and then you can send out your videos from that email service through Dubb.
Vidyard is geared to work with third-party marketing automation tools while Dubb is designed to be an all-in-one solution — and would be a good fit for small and medium businesses that do not have huge marketing budgets.
Unlike Vidyard, Dubb allows you to send both individual and bulk emails and track performance as well. And to take it a step further, there’s a built-in CRM where you can easily import and organize all your contacts.
Asides from restricting its users to sending emails through Covideo’s server (thereby showing recipients “Covideo” as the sender name), Covideo also limits sending emails to 1,000 emails per day.
On the flip side, Dubb lets you send emails either through Dubb’s server or your server with full customization to fit your brand and without a daily sending limit. You’ll also get analytics to see the performance of the entire campaign.
While Covideo offers some level of email and SMS marketing automation, Dubb’s powerful marketing automation takes distribution to a whole new level.
Dubb Extra Feature: Marketing Automation
As mentioned earlier, BombBomb allows users to send emails only through BombBomb’s server, and the in-built automation workflow will be a pretty basic time delay — emails will go out automatically at a specific time. On the other end of the spectrum, Covideo and Vidyard do not have any form of automation at all.
Dubb’s powerful marketing automation takes distribution to a whole new level and is designed to be an all-in-one solution. This makes Dubb a good fit for small and medium businesses that do not have huge marketing budgets to pay for third-party marketing automation tools.
Unlike BombBomb, Dubb doesn’t limit you to sending videos via emails only, you can also send out text messages via the dashboard. With Dubb’s automation, it’s easy to build out a simple or complex sequence for sending out both SMS and emails. You can include delays to send out emails at a later time, or use if/then statements depending on if the prospect watched a video or not.
Based on their activity, contacts can also be segmented using specific tags so that the right message is delivered to the right person.
This level of automation is currently not available on BombBomb, so Dubb takes the lead in this category. Together with the ability to add personalized text, the CRM and robust automation tool show that Dubb leans more towards automation and scaling campaigns.
Hosting and Embedding Options
When it comes to hosting and embedding, all four platforms offer a good level of functionality. At the minimum, you’ll get solid hosting and standard embedding options with the flexibility to customize the pages and video playing settings.
BombBomb and Covideo give users basic embedding options with the ability to resize your embedded video by changing the width of the pixels (the maximum width BombBomb permits is 848 pixels). Once you’ve set the desired dimensions of the video, you can copy and paste the HTML code or the URL for embedding on the desired page.
Besides Covideo and BombBomb standard embedding option, Vidyard offers an additional style called lightbox embed. This feature allows you to present your video as the focal point of the page. When the viewer clicks on the thumbnail, the lightbox embed loads your video in the center of the screen, dimming all other elements on the page.
With Dubb, on the other hand, there’s also a similar process of embedding videos but with higher flexibility. Dubb offers two options for embedding videos — the regular mode and the widget mode. Just like Covideo, the regular option allows users to set the desired size of the video for embedding with the option for adding CTA buttons, keeping the sound on, and auto-playing the video.
The extra embedding feature that gives Dubb an edge over Covideo and BombBomb is the widget embedding option. When selected, this allows the users to set the desired position of the video and it becomes dynamic rather than static. The video follows the viewer as they scroll down the page so they can explore the rest of the page without losing their attention.
When choosing a new tool — including a video communication platform — it’s important the software can integrate and function with other tools you’ve been using. This increases efficiency and makes sharing data and collaboration a lot easier.
Coivdeo only has a few names on the list of tools it can integrate with — ProMax, Usherpa, DealerSocket, and a couple more.
Vidyard, Dubb, and BombBomb are similar and can easily integrate with a variety of commonly used marketing automation, ESP, content, and sales software — HubSpot, Salesforce, Slack, and a lot more. However, BombBomb appears to tilt towards and integrate with real estate-focused CRM tools.
In addition to the basic tools mentioned above, Dubb also integrates with widely used sales-specific platforms like Pipedrive, Getresponse, and others, as well as real-estate tools too.
Dubb integrates with LinkedIn and makes it possible to create and send videos directly from the LinkedIn platform using an add-on. This comes in handy when you need to quickly access your library of videos, check activity and it saves you time from cycling through different apps while working.
The add-on has the same functionalities as the Gmail integration and gives you access to the recording tools — including the annotation tool, personalization tools, and analytics as well. So creating and sharing videos directly on LinkedIn is something Dubb offers that isn’t available on Covideo at this time.
There’s no point running a campaign without keeping track of performance. BombBomb and Covideo offer a similar, but somewhat different, degree of tracking.
Covideo’s tracking and analytics appear to be the least detailed of the four platforms. Covideo users will be able to see the email address the video was sent to, the date it was sent on, the status of the video email, total video views, and the date it was last viewed.
BombBomb analytics will track and show metrics like open rates, clicks, and if the video was watched. It’s worth mentioning that the ability to track performance with BombBomb is limited to emails sent from BombBomb’s server — there won’t be reporting for campaigns involving third-party apps.
On the flip side, Dubb and Vidyard users will be able to see key metrics like specific recipients who watched your video, the percentage viewed, and links users clicked on — even on campaigns and third-party tools. Insights like these can help you identify which areas to focus on improvement.
At this point, we’ve compared the features and benefits the four platforms offer. Even though there’s a lot of similarity between them, there are major differences that put Dubb ahead in a side-by-side comparison.
Now let’s see how both platforms compare in terms of pricing.
Most of them have low-priced or free entry plans with a lot of limitations that would get in the way of running a successful campaign on a large scale. Key features like detailed analytics, automation, the ability to send bulk emails and customize landing pages, and some integrations are things businesses will need which entry plan users will miss out on.
That being said, let’s dig into the numbers and see how much each platform costs.
BombBomb starts out with BombBomb essentials priced at $29/month or $299/year. Even though there are video creation tools and hosting included, the entry plan lacks key features that are crucial for businesses running campaigns.
For business use, it’s recommended you pick a plan that has all the important features. Your organization will most likely need things like a shared team folder, customizable video pages, and branding, as well as editable CTA buttons.
That being said, BombBomb offers a “BombBomb Plus” plan that starts at $49/month or $499/year. Aside from the basic time delay for emails, BombBomb does not have a flexible automation tool which is crucial for delivering the right video at the right time. And users who need complex automation will have to pay for a third-party tool and integrate with BombBomb, which will definitely rack up costs.
Vidyard primarily has two tiers of pricing — one for individuals and the other for teams. The individual pricing plan has a free option and pro plan that starts out at $15/month or $180/year. As mentioned earlier, the entry plans are typically limited and geared towards individuals with minor hosting needs.
Moving on, Vidyard offers two plans for businesses — the “teams” plan that costs $300/month (billed annually at $3,600/year) which is aimed at adding videos to an organization’s marketing and communications strategy. The second “business” plan costs $1,250/month (billed annually at $15,000/year) and is more focused on sales, pipeline and lead-generation efforts.
The major differences between these two plans is the number of team members allowed, CRM integration and customizable CTA buttons.
Just like BombBomb, they do not have an in-built CRM and automation feature so users who need complex automation will have to pay for a third-party tool and integrate with Vidyard.
Covideo offers a straight pricing plan that starts out at $69/month but there’s also the option of billing annually at $588/year which reduces the price to $49/month. They do not include custom landing page design in this plan and offer it as a stand-alone service for an extra fee of $250.
Even at zero cost, Dubb’s free plan users will get access to all the video creation tools and hosting. But there will be some limitations for SMEs and large businesses as the plan is geared towards individuals with minor video marketing needs.
Since we’re looking at running campaigns at scale and getting better ROI on marketing, let’s focus on the plan that offers the tools businesses need to run marketing campaigns at scale.
Dubb’s Pro Plan costs $40/month or $384/year ($32/month if bought on an annual basis) and is the equivalent of BombBomb’s $499/year and Vidyard’s $3,600/year plans. You’ll get all the tools you need — like Chrome extension, desktop/mobile apps, and Gmail/Outlook add-ons — to quickly create and share videos.
Users on Dubb’s Pro plan will also have both the regular responsive HTML and the widget.
When it comes to customization, Dubb makes creating and editing video pages incredibly easy. Users can add or tweak assets to match their brand by uploading their logo, editing themes, color schemes, and a lot more.
Finally, When managing video campaigns, the sales team of most businesses would need to work with their CRM software and share data easily. Dubb includes a built-in CRM for managing contacts in its Pro plan, that way users do not have to pay extra for third-party software.
In summary, Dubb’s $40/month Pro plan offers everything you get with BombBomb and Vidyard’s relatively expensive plans, and even more! You’ll be able to integrate with existing tools you’re already using, as well as team support and Slack notifications for better collaboration.
This pricing is about 30% less than BombBomb, 40% less than Covideo, and 10x less than Vidyard — with advanced automation included. There’s also more flexibility to customize CTAs and include your calendar, messenger, and a chatbox in the video pages. Plus, Dubb’s sales team occasionally offers the opportunity for discounts for bigger teams.
If you’re on a lean budget and already using a stand-alone marketing automation software, you can opt for the lower-priced Dubb plan of $8/month to save cost. This is the equivalent of BombBomb and Vidyard’s entry plan has all these features (except automation) including fully customizable landing pages and CTA buttons.
If you’re sitting on the fence and need to test-run the platform and see if it’s a good fit for you, no worries. BombBomb, Covideo, and Dubb offer free trials so you don’t have to pay full price to get access to both platforms. There’s no commitment on your part at all as your credit card isn’t required for the free trial.
BombBomb is definitely an awesome sales and video marketing tool but is highly tailored to fit users in the Real Estate space — especially on the integrations side of things. Also, the price tag might be somewhat pricey for smaller online businesses such as online coaches, course creators, and e-commerce brands.
Vidyard is expensive and caters to larger companies that are looking to add videos to their sales and marketing strategies and offers features like custom solutions and team management.
BombBomb alternative, Dubb, offers all the functionalities that BombBomb offers and more. You’ll get more flexibility to create, customize, and share your videos for better engagement. But it doesn’t stop there.
Dubb’s powerful automation will help you manage and segment your contacts. This way you automatically send the right message to the right audience to boost your conversion rates. Then you get to use its advanced analytics tool to keep track of your performance and plug any leaking holes in your campaign.
So we’ve seen clearly from a side-by-side comparison of Vidyard, Dubb, Covideo, and BombBomb, that Dubb offers a lot more features and tools all in one place. And at a far lesser price too.
If you’d like to test out Dubb’s powerful tools to boost engagement and conversion rates on your campaign, start a no-commitment free trial here.