Last week we went to the NewFronts conference hosted by IAB at NeueHouse. One of the biggest themes was the true convergence of “Madison Ave. with Vine St.” That is combing advertising, information, entertainment, branding and original content on the social channels that we have learned to love. The big evolution here though is cadence and hyper-lapse content cycles. Gone are the days of a seasonal, monthly or weekly content cycle. Now consumers want content on all channels and devices from the brands and creators that they love.
We had some key takeaways here for how Dubb as a video communication platform can evolve with more abilities to quickly distribute content on all channels.
The evolution continues on dubb.com.