The future of video editing apps is a tremendously exciting one. Whether you are an indie creator or make content for a larger company, we are about to live in a world where editing your videos is completely seamless and simple. Through these innovations, you’ll be able to more quickly create sleek and stunning videos. Read on to learn more.
A Fascinating Future in the World of Content Creation
It is always exciting to think about the future of technology. Part of this is the fact that the speed of innovation is increasing. Only 10 years ago, we didn’t have things like Venmo, the Nest thermostat, and SpaceX’s reusable rocket. Our life is now run by digital technologies, and it is safe to say that this will be even more true in the next decade.
Much of the enthusiasm and discussion centers on game-changing innovations like blockchain technology, artificial intelligence, self-driving cars, and the Internet of Things. Granted, these innovations are going to revolutionize the way that we work and play.
However, these huge disruptive innovations often overshadow other significant innovations that will occur. While they may not be game-changing innovations for billions of people, they are valuable nonetheless.
Future video editing apps fit into this category. Video editing today is often a cumbersome process. Often, you need to shoot more footage than you need. After that, you’ll likely need to go back to your desktop or laptop to start the editing process. Upon discovering that you don’t have all of the footage that you need, you would even have to go back out into the field to shoot more. It was a laborious process that ended up being more frustrating than it needed to be.
The good news? The future of video editing apps is looking up. The editing process will be easier for all creators. You will be able to more quickly create awesome videos that will delight, educate, and entertain your audience.
The Power of Real-Time Editing
At its core, the future of video editing apps is about real-time editing. What has enabled real-time editing are increasingly powerful smartphones. Smartphones are known for having increasingly sophisticated cameras that can take stunning video footage. We can use the devices in our pockets to capture content, footage, and life as we live it. From there, our social networks can be the newest forms of movie theatres. We can distribute our content to millions of people around the world—even if we are away from our desks.
However, smartphones can also make us better storytellers through editing. Even better, through tools like the Dubb mobile app, we can already apply professional edits to our videos on the fly. For instance, you can do everything from record multiple clips, rearrange them, add music and filters, and more. Using the Dubb mobile app, you don’t need any professional video editing experience. You don’t need to waste time traveling back to your office to make edits to your latest videos. Instead, you can do it on-location. You’re better able to know if you should shoot more footage or if you are ready to share your video with your followers and fans.
If you are interested in trying out the Dubb mobile app, we encourage you to do so. It’s a free app that you can find in the Apple App Store or Google Play Store.
Whether or not you choose to use the Dubb mobile app, it is clear that real-time editing will be at the center of future video editing apps. Moreover, these video editing apps will be extremely easy to use. Both novices and experts alike will use them to create increasingly more content for their audiences.
The Future of Editing is Also About Immediacy
Real-time editing is a key part of the future of video editing. Closely related to that is the fact that the future of editing is about immediacy.
When you capture a story, it is important to get it out there as soon as you can. No matter the size of your audience, they are expecting fresh and regular content. If you aren’t able to quickly deliver content to them, it will be harder to persuade them to pay attention when you do release your content.
Moreover, immediacy is key when you are recording content in the wild. You never know what’s going to happen, and when it does, you want to get that content released ASAP. One way to help you with this is repurposing content. You can mine shorter clips from longer clips, making it easy for you to immediately release great content within a short period. Using a tool like the Dubb mobile app, you can create these mini-clips in just a few seconds.
Ultimately, immediacy is something that is going to become even more relevant in the future. You’ll want to keep this in mind as you keep on creating content for your fans. Truth be told, they will be expecting high-quality content at a rapid clip, so make sure that you are delivering it to them.
The Increased Existence of Virtual Capturing
At Dubb, we have always believed in the wisdom of the crowds. In the earlier days, we would leave our office and get out onto the street with a microphone, asking people about subjects or topics that interested us. This included everything from the latest news in sales and video marketing to new technologies that entered the market. It was a great experience and taught us everything from creating fun and interesting interview questions to getting an intimate sense of what our audience wanted to watch.
Now, what we are doing more of is virtual capturing. We are recording more of our conversations through tools like Zoom and Skype. We are also having people send us Dubb videos through the video reply feature.
All of this is to say that virtual capturing is going to become a larger component of the video editing process. For many of us recently, we have needed to rely on synchronous and asynchronous video tools due to Covid-19. That said, video editors will need to anticipate a continued increase in virtually captured videos as they are creating their video content. Virtually captured videos through Dubb, for instance, are easy to edit and distribute. That said, whichever tool you use, you’ll want to account for more virtually captured interviews when creating your content.
While the medium may have changed, the wisdom is still there. Now, physical boundaries mean much less than they used to mean. We can connect with thought leaders and game-changers in our industry—wherever we are. From there, we can include those deep conversations in stand-alone videos, as part of other types of videos, or both. The choice is yours.
Focusing on the First Few Seconds of Your Video
Now and in the future, it is incredibly important when editing to focus on the first few seconds of your video. The first few seconds of any video, presentation, or list have always been important. For instance, the primary effect is the simple idea that people are more likely to remember the first few items on a list.
The effect certainly exists when creating sales and marketing videos. It always has. But that being said, it is becoming even more important because our attention spans are decreasing. Not only are there more distractions that are in front of us, but content creators around the world are creating outstanding content.
For all of these reasons, it is important to edit your videos in a way that immediately captures their attention. However your audience arrives at your videos, you only have a few seconds to make an impression.
Unfortunately, there isn’t a magic formula or silver bullet that can capture your audience’s attention on every single video. That being said, one of the best things that you can do is step into your audience’s shoes for all of your videos. Think about what they would want or expect. Sometimes it is more functional information or data. Other times it may be humor. Whatever it is, make sure that you are editing your video so that it caters to that objective. While it’ll undoubtedly require some trial and error, keeping this perspective will help you while editing—both now and in the future.
A Brand New World
Finally, the future of video editing apps will undoubtedly include things that we can’t even imagine. If I had to guess, however, these new innovations would likely be focused on making editing even more seamless (or even automatic). Machine learning and artificial intelligence are going to lead to automatic editing, where machines will figure out the best clips, stories, angles, and frames.
If you’re looking to see more about what the future of editing will look like, definitely check out apps like TikTok, Snapchat, and Instagram. These platforms embrace the ephemeral and all of them have real-time editing tools. These real-time editing tools help users tell stories by augmenting their recorded footage, adding text, rearranging and trimming clips, adding filters, and even adding music. The best news is that all of this can be done right after users record their videos. They don’t need to get on their desktop or laptop and make intricate edits. Rather, all they need to do is push a few buttons and get their content out into the world.
This is extremely empowering for all types of creators. In the future, we’ll be in a world where automatic editing is a real thing. In the interim, however, keep looking at these tech giants. Use their products and monitor the editing trends that they include. Doing so will help you live in the future and figure out where video editing apps will go next.
The Future of Video Editing Apps is Exciting
In all likelihood, you are not a professional video editor. This simple fact, however, won’t stop you from creating awesome video content. Already, we are seeing digital tools make it extremely easy for all creators to shoot and edit their content. Predicting the future is always a dicey proposition, yet I’m confident that we will continue to see video editing tools that are even more fast and seamless.
At Dubb, we always wanted to build a business-focused real-time editing solution. Because of this, we put in the hard work and actually built it. You can find the result in our mobile app in both the Apple App Store and Google Play Store. I can’t wait to see what you do with our mobile app!