There are so many benefits to get sales and conversions from YouTube videos. That being said, many people find it to do so on the world’s most popular video platform. When creators and businesses can’t get those sales and conversions, they immediately recognize that they have left plenty of value on the table. This value can include everything from the formation of long-term relationships with viewers to increased sales.
The good news? You can take advantage of these benefits—no matter the size or sector of your business. By following the insights and strategies discussed in this article, you will be that much closer to making your YouTube pages actionable and accelerating the growth of your business.
Some of the key takeaways of this post include the following:
- YouTube videos don’t necessarily let you direct your viewers down your sales and marketing funnels.
- Dubb action pages can automatically make your YouTube pages actionable, thereby letting you get sales and conversions from YouTube videos.
- Using Dubb action pages, your viewers can do everything from easily schedule calls with your team to make a purchase immediately after watching a video.
- Combining your YouTube videos with Dubb action pages can offer some extremely beneficial synergies. This includes getting sales and conversions from YouTube videos.
Taking More Ownership Over Your Video Content
As a starting point, I think it’s hard to dispute the fact that the Internet has unleashed vast amounts of creativity in the world. From funny memes on social media to long-form blog posts on a whole host of topics, the Internet has been an amazing democratizing force. With an Internet connection and an electronic device, you can literally change your life.
That’s the good news. The more inconvenient news is that some of the most prominent platforms for content creation have constantly changing rules and regulations. While this may not seem like the most important thing in the world, these rules and regulations may prevent you from getting the most out of your content.
One example of this is YouTube. YouTube is obviously a juggernaut in the world of digital content. In fact, according to Alexa, YouTube is the second-most trafficked website on the Internet. If you want to get the most out of your video marketing work (which you arguably should), you will have at least some interaction with YouTube. It is the juggernaut and it isn’t going away anytime soon.
Yet while it’s easy to think that YouTube gives you all the tools to achieve your video marketing goals, you may be unpleasantly surprised.
For one thing, YouTube’s algorithm is constantly changing. For us mere mortals, it is somewhat of a black box. Yes, there are articles out there that talk about taking advantage of YouTube’s algorithm, but we really don’t know the full extent of how the algorithm works. Add the fact that it is constantly changing and it becomes difficult to create a successful long-term strategy that “hacks” YouTube’s algorithm.
But beyond that, YouTube doesn’t make it easy to direct viewers to more of your videos. Yes, you can always take a break in the middle or end of your video content and reference other videos that you’ve made. However, there isn’t an easy way to make your videos actionable. In other words, YouTube doesn’t provide the tools that can help your viewers accomplish your business goals. As just one example, there isn’t a feature where you can easily let your viewers download a white paper or eBook on the topics discussed in the video. Without the ability to do this, business video creators are leaving an immense amount of value on the table.
Ultimately, I believe that it is time for creators to take more control over their video content. Everyone from solopreneurs to large corporations should be able to easily leverage video in a way that can help them accomplish their goals. Whether that is to promote a new product or service or follow-up with a new client, you should be able to accomplish these goals on YouTube.
Introducing Dubb Action Pages
My colleagues and I at Dubb faced some of these frustrations when trying to get sales and conversions from YouTube videos. We recognized that videos can grab attention, educate an audience, and inspire viewers to take action. However, there wasn’t an easy way to leverage these benefits when posting videos to YouTube.
After thinking about the problem and potential solutions, we strongly believe that we have a solution.
Creators that post content on YouTube as a brand, business, or individual should consider embedding their videos on a customizable webpage. This way, your videos can continue generating organic growth on YouTube while simultaneously using your videos to drive actions on your webpage. Moreover, creators should be able to directly share these webpages with potential clients and customers over LinkedIn, Gmail, SMS, or wherever else they are communicating. Finally, creators should be able to customize their webpages to include buttons that can lead users to different places or opportunities.
At Dubb, we created a feature that can accomplish all of these objectives. It is called a Dubb action page. Dubb action pages are automatically generated from any public or unlisted YouTube video. Better yet, you can try out Dubb action pages for free. Click here to register for a Dubb account and see it for yourself.
How Dubb Action Pages Provide Value
Dubb action pages are essentially customizable video pages with multiple use cases. You can do so many things with Dubb action pages by leveraging calls to action (“CTAs”). As you may (or may not) know, CTAs are extremely powerful tools that can direct viewers toward different actions. For instance, you may want a prospect to watch an introductory video and book a call with your organization. You may want your viewers to fill out an informational form after watching a certain type of video. Or you may want an extremely warm prospect to watch a personalized video and make a purchase right away. Whatever the case may be, Dubb action pages can let you accomplish these tasks.
By leveraging Dubb action pages and CTAs, you can turn any YouTube link into a customized action page. Yet custom CTAs aren’t the only thing that you get with Dubb action pages. You can design your Dubb action page however you’d like.
For instance, Dubb action pages let users control what videos come next. In other words, you can create custom video playlists for your viewers. Specifically, Dubb users can add multiple videos on the page. Once the first video concludes, you can then set the video player to play the next video you’ve chosen. This feature can be used in so many different ways. As just one example, you can create a quick, 15 to 30-second personalized video for a special client. Immediately after viewing that video, that client can view another video that announces a brand new product or service. This is an extremely simple example, but you can likely see how you can use this video playlist feature in unique and interesting ways.
Along with this, Dubb action pages let you add customized branding. This isn’t a generic action page that isn’t visually appealing. Instead, you can include important branding elements like your logo and brand colors. This is unlike posting your videos to YouTube, where you have no control over the user experience on your page. Not only that, but your Dubb action page contains your video and your video alone. On YouTube, however, your video is competing with other videos. Some of those videos may actually be from your competitors! You won’t have this issue with Dubb action pages, as the viewer will be solely focused on your video.
Once you have your preferred customization on your Dubb action page, you can save those customizations as a preset. This way, you can create your preferred Dubb action pages at scale. Whenever you create a YouTube video, you can be sure that your Dubb action page will look the way that you want it to look. And if you want to make any changes? Dubb makes it extremely easy to do so.
Creating Your Garden
Ultimately, when making your YouTube pages actionable, I tend to think of it as building a garden. There is nothing stopping you from hosting your videos on YouTube. YouTube is the world’s greatest social network for video, so you will definitely want your videos to get exposure on the platform.
But having said this, you can also place your videos in a completely different garden. This garden is one that you build for yourself. You can control the outcome and you can control what video comes next. While the garden may not be as expansive as the YouTube garden, this garden is completely yours.
And because it is yours, you can design it in a way that accomplishes all of your objectives. In other words, you can use that garden to drive certain actions. With presets, there are just one or two clicks to get a beautiful landing page according to your specifications. You can simply upload your video to YouTube, share your link with Dubb, and have a Dubb action page that fits all of your needs.
By taking advantage of both of these gardens, you can get more benefits with the same exact content. Your video uploaded to YouTube can generate subscribers, engagement, and organic growth. If your video content is really resonating with your audience, you can even build up enough traffic to generate some ad revenue. There are plenty of benefits from creating a well-known YouTube presence, you will definitely want to take advantage of them.
But along with this, you can use Dubb action pages to drive behavior in essentially any direction you want. Whether you want to have your viewers schedule a one-on-one conversation with your team or make a purchase right after viewing your video, you can get it done with Dubb action pages. Whatever you’d like to customize, you can easily get the job done.
Using Dubb Action Pages to Get Sales and Conversions from YouTube Videos
YouTube pages are some of the most popular pages on the Internet. That being said, many people don’t realize that they can get sales and conversions from YouTuve videos by using a tool like Dubb. Creating and leveraging Dubb action pages with all of your YouTube videos, you can accomplish many of your sales and marketing goals.
To learn more about Dubb and how it can help you with your YouTube videos, go ahead and click here. If you have questions about Dubb or any of the topics discussed in this article, you can also click here. Finally, you can try out Dubb’s action pages for free. To access your free 14-day trial of our software, go ahead and click here. I can’t wait to see what you create!