If you’re looking to create an SMS campaign and send engaging Dubb video messages through your favorite marketing platform, whether it’s a CRM or an automation tool, this guide is for you. We’ll cover the best practices for SMS message campaigns, definition and examples, and how to track the success of your SMS outreach.
Check for Dubb Integration
Before sending videos via SMS, confirm if Dubb has a direct integration with your chosen platform.
To check:
- Open the Dubb Chrome Extension or visit the Dubb website.
- Select the video and Click on it.
- Click on Share a Send.
- Under Advanced Settings, find the Optimize for dropdown.
- Look for your SMS or CRM tool in the list.
If your platform isn’t listed, submit feedback through the Pro Plus form or contact Dubb support via chat. Even without direct integration, tracking and sharing still work in most cases.
Synchronize Your Contact Database
To track SMS campaigns and monitor who watches your video, ensure that the contacts stored in your SMS campaign platform also exist in Dubb CRM.
- Import your contacts from your SMS marketing platform into Dubb.
- Match phone numbers and names in both systems.
- This ensures accurate viewer tracking when your SMS marketing message is viewed.
Add and Share Your Video
Now that your contacts are in sync, it’s time to add your Dubb video to the SMS marketing campaign.
- Open the Dubb Chrome Extension.
- Select the video from your library.
- Ensure the sharing option matches your SMS marketing tools.
- Click Copy Short URL.
- Paste the link into your marketing text messages with compelling context.
Example Marketing SMS Message:
“Hey [First Name], I made a quick video for you about [Topic]. Check it out here: [Dubb Video Link]”
Enhance Engagement with a Preview Image
Unlike personalized text messages, bulk SMS marketing campaigns don’t always show video previews automatically. You can manually add a thumbnail or a GIF preview for better engagement.
- Open the Dubb Chrome Extension.
- Download the GIF preview (if small enough for SMS) or a still thumbnail.
- Upload it as an image attachment in your messaging campaign tool.
This extra step increases campaign performance and conversion rates by visually indicating that a video is included.
Test Your Tracking
Want to ensure tracking works before sending it to clients?
- Send an SMS campaign to a test phone number.
- Turn off Wi-Fi on your phone to avoid being on the same IP as your desktop.
- Open the video and check if the view is recorded in your Dubb reports.
- If tracking doesn’t register, contact Dubb support for troubleshooting.
Monitor Video Performance
To review who watched your videos:
- Open the Dubb Chrome Extension.
- Click Reporting Tools.
- See recipient details, campaign data, watch percentages, and engagement stats.
Why Use SMS Marketing for Video Messages?
Using Dubb videos in your SMS marketing strategy can boost engagement, response rates, and conversions. SMS offers a direct way to communicate, making it an effective tool in any digital marketing strategy. Unlike email marketing platforms, where messages can be overlooked, marketing SMS ensures a concise and direct connection with your audience.
Here’s why businesses can use SMS marketing for video outreach:
- High open rate: Receiving your SMS means an instant notification compared to emails.
- Time-sensitive messaging: Great for reminders, promotional SMS, and informational messages.
- Mobile marketing: Reach customers where they spend the most time.
- Personalize messages: Build better customer relationships with effective marketing via SMS strategies.
- Track your campaign: Use reporting tools to monitor engagement and optimize your marketing efforts.
SMS Marketing Laws and Compliance
When sending text messages marketing, it’s important to follow SMS marketing laws to avoid penalties. Even though SMS is highly effective, businesses must comply with regulations like the Telephone Consumer Protection Act (TCPA) and text messaging laws by state.
- Obtain consent before sending messages.
- Include an opt-out option in your promotional text messages.
- Use an SMS tool for sending compliant messages.
- Ensure privacy laws are met when handling customer data.
Final Thoughts
By following these best practices for SMS campaigns, you’ll make the most of Dubb’s video tracking capabilities while improving your overall marketing efforts. Whether you’re sending marketing for a product or service, or executing a successful sms marketing automation strategy, sending video via text message helps your strategies for higher engagement.
Ready to take your video outreach to the next level? Join Dubb’s coaching program or start your Free trial today!
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