This is the number one best SEO content strategy that will boost
your rankings and get more views on your content.
Here it is. Google offers a completely free tool called a Keyword
Planner. Pop into that through your AdWords account, which is completely free, and see which
keywords you’re already ranking for and which keywords that you should
be ranking for. And then based on those keywords, come up with a content calendar
of blog posts that you can then add videos to. So keywords
blog posts, videos, get all those three things aligned,
and you’ll be set for video marketing SEO, if you know what the crawlers
are looking for, get you more page views and more revenue.
Become an expert at Google Trends. This is a free service that
Google provides that allows you to see what people are searching for.
When you search a term in Google Trends, you’ll see a lot of data there.
At first you’re like, oh well, what do I focus on? Check out the related
topic. This is a list of topics that are related to the query that you
put in. It shows you not only the top topics, but topics that are on
the rise. This will give you a whole bunch of topics you can turn into
blog posts, and you have data backing that up. When you make those blog posts,
it’s really important to put a video in that blog because videos are engaging.
Google will prefer that over a blog that does not have a video.
YouTube cares about quality. It’s all about getting people engaged,
interested, entertained throughout the entire process. Having longer
videos up to ten minutes is totally cool, as long as they’re engaging educational,
but at the same time, not so salesy. So your YouTube and your blog,
they go hand in hand. So many ways to make these two channels and
these two mediums work really well together. By adding a video to your
blog, you’re heightening the value of your blog. It’s going to make people more likely
to read it because they have something visually to watch, really going to help them
to understand it. So anytime you write a blog post, consider doing a quick
video to accompany that. And the same goes for the vice versa. When you have
a video, write a blog about it. In fact, YouTube has a great
tool that can help you. It has an automatic SRT generator. If you upload
a video to YouTube, it’ll automatically caption the video and give
you the text that you’re saying. Download that text as a caption file and then
convert that into a blog post. If you think about it, when we’re communicating and
talking, it’s very similar to how we write. Sometimes we actually
like our writing to be more conversational. So taking a transcript and turning it
into a blog can really be good and also really quick to do. Think of
your content as a purple cow. Be different. Be unique. Don’t be
the ordinary. Break the status quo. Don’t make content that looks the
same as other stuff on the internet. Be yourself. Get into a routine,
and don’t give up. When it comes to video, it’s not about dropping one or
two videos. It’s about having a library of content. A lot of video
creators, they actually make a video on a daily basis, and those are the ones
that really see the results. Telling Google and you’re telling YouTube that you have valuable
content, and you’re also feeding Google revenue channels. So it’s a very symbiotic
relationship. Create content, feed it into YouTube,
feed it onto Google, get viewers, get engagement, get subscribers,
rinse and repeat, and continue to go through that process.
Here’s a crazy important question. How long does it take to get
ROI out of your content, out of your blogs, out of your video, out of
your library of original content? What is the answer? Is it two
days? Or two weeks? Or two months? There’s a lot of data that it takes
six months to two years to actually start to get ROI
from your content. This is why a lot of businesses choose advertising over
creating original content. Because with advertising, you can get an instant
boost based on ad spend that you put behind your content. Whereas with
original content, it’s a long term investment that will take time.
But if you can make that investment and you can stick around for six
months to two years, assuming that your content is good and that you have an
engaged audience, you’re going to see a lot of traction that’s going to turn
into positive ROI.
Machine learning and artificial intelligence are the future,
but they’re not quite there yet. So the spiders that are scanning videos on
YouTube can’t quite make sense of the dialogue. That’s being said,
the trick is to always add captions to your videos, whether it’s on YouTube
or Facebook or even LinkedIn. Use the auto generator that are available,
or upload your own SRT file. Because once you do that,
the spiders can then read the text for the words that are being said in
the video and then rank that appropriately. So if you’ll notice a lot of
videos that rank higher on YouTube, they have captions, they have the SRT files,
and as a result, Google knows what the content is about and then
can rank it accordingly. Dub even has an SRT file uploader, so don’t forget to
use that. If you are a Dub user, metadata will help you so much to
get ranked. There’s a lot of places that you can put your metadata. For example,
on your blog post, add a really good catchy title that has your
keyword in it. Make sure that your key word exists within the first paragraph,
and make sure you have a good keyword density, which means that you’re including the
keyword term throughout the blog post. But you can’t gain it. It has to be
organic, high quality content. One of the most important metrics
on blog posts and on video is the amount of time that people spend on
that asset. So if people are reading your blog post and staying on that
site for four, eight, sometimes twelve minutes, google is going to know
that. Of course, assuming that you have Google Analytics installed, the same goes for
YouTube videos. Watch rates are critical, not to mention engagement
rates. So get people to watch through as much of your video as possible.
And if you’re seeing drop offs at certain points, know that you have to reinvest
into your format, your content, and the way you’re delivering your information,
because maybe there’s an opportunity to make it more engaging on your blog post.
Make sure to have a meta description and an open graph image. It’s basically
a featured image for YouTube videos. Have a clear title with
your keywords, several tags that are very relevant to your content,
and a hyper descriptive description, potentially even with a call to action at
the end. All of these things will feed Google with important metadata that
will help your content to get ranked better. And we all want that.
Research is so important. Don’t give up on the research. What I’ve noticed is
a lot of the SEO tools I’ve seen are pretty similar to the standard
Google Trends. SEO research is not something that you can casually
do in five to ten minutes. Spend an hour or 2 hours to do
proper SEO research. Create a spreadsheet or Google Docs with all of
the discoveries you found, and you can use that for content over weeks
of time. You just have to put that investment in. If you’re making social media
content every day, it can feel daunting to always come up with a
new term that’s going to be SEO friendly. So spend that time to do the
SEO research and then create a content calendar to organize that so
it’s ready to go. There’s a lot of great tools that you can use to
create a content calendar. It can be as simple as a Google Doc, or you
can use something like a Sauna Monday.com Air table.
There’s a whole bunch of options. The Internet is flooded with content. So no matter
what strategy you use, it’s going to take time, it’s going to take research,
it’s going to take dedication, and then optimizing as you go, looking at your data,
seeing what works, seeing what doesn’t work. It really just comes down to the dedication
and the time that you spend going through Google Trends, going through
these tools, creating your Content calendar.
Get someone to watch through your entire video. That’s the goal.
Watch time is so important because when someone watches through your whole video,
YouTube will start recommending other videos on your channel, on their homepage.
People will subscribe to specific YouTube channels, but the YouTube homepage is
customized for the user, not just based on subscriptions. It’s also
based on what YouTube thinks that person will want to watch even if they’re
not subscribed to you. So watch time is actually more important than subscriptions.
If you can get someone to watch through your entire video, it’s almost like they’ve
subscribed to you without even pressing that button.
And if you’re like us here at Dub, you struggle to find cool and
interesting blog titles. There’s a couple of free tools that are on the internet where
you can actually generate blog titles. You just put in a keyword and maybe
some of your goals, and it’ll actually spit out blog titles that
you might find interesting. The topic for today is Sprinkled Donuts,
and I’m using a tool on fatjo.com. So here we go. Ten Tips
for making a good Sprinkle Donuts even better. Five Killer Quora Answers
on Sprinkle Donuts the Ugly Truth About Sprinkle Donuts
the Sprinkle Donut Awards the best, worst, and Weirdest
things we’ve ever Seen about Donuts what are the big myths about Sprinkled
Donuts? The one thing you need to Know about Sprinkle
Donuts wake up to. Wake up to something better. To go through this journey without
the rain and summer weather.
I like it. And those are a bunch of random titles. What are the titles
that you guys are going to come up with for your next video or for
your next vlog? Have fun with it. If you want more content like this,
subscribe to us. See you guys.