How to Send Video Through Mailchimp using Dubb

Mailchimp has no native video player, which is why most campaigns either link away to YouTube or attach a file that lands in spam. There are two clean ways to get a Dubb video into a Mailchimp campaign, and both take under five minutes once the video exists.

The difference between them is where the video plays. One inserts a Dubb video through the Mailchimp editor directly. The other pastes Dubb's embed code into a code block. Both produce an animated preview that links to a hosted page, so the email stays light and you still see who watched.

Method one: the Dubb icon in the designer

• Start in your Mailchimp account and open an existing campaign, or create a new one from scratch.
• Go into the email designer and pick a template. Any template works.
• Click into the text block where the video should sit. The Dubb icon appears in that composition window.
• Click the icon and choose one of the three sources: record a new video, upload one from your computer, or add one from YouTube.
• Insert it. The preview lands inside the template exactly where the cursor was.

This is the faster route when the campaign is already open and the video is the point of the email. The recording is created or selected without leaving Mailchimp.

Method two: paste the embed code

• Drag a code block into the template, wherever the video should appear.
• In Dubb, open the video and copy its HTML embed code.
• Paste that code into the Mailchimp code block and save.

Use this route when you want control over the placement beyond the text block, or when you are working from an existing Dubb video that already has a page and a call to action attached.

Preview image or embedded video

Two behaviours get called "video in email", and they are not the same thing.

• Animated preview. A lightweight GIF of the first few seconds that links to the hosted page. This is the one that survives spam filters, because the message carries an image and a link rather than a media file or an iframe.
• Embedded player. A player inline in the email. It looks better in a screenshot and behaves inconsistently: Gmail and Outlook strip or block it often enough that you should not rely on it.

Dubb produces the animated preview by default, which is why the campaign arrives clean and the video still plays one click away. If a client blocks the image, the alt text and the link underneath are what save the click, so set both.

Before you hit send

• Send a test to yourself on Gmail and on Outlook. Check the preview animates and the link opens the right page.
• Give the image real alt text. "Video: how we cut onboarding to three days" beats "video thumbnail".
• Make sure the video page has one call to action, not three.
• Check the link carries your UTM parameters if you report on source in GA4.
• Suppress anyone who received the previous campaign too recently. Video does not fix a fatigue problem.

What you can measure afterwards

Mailchimp tells you opens and clicks. Dubb tells you what happened after the click: the named viewer, how much of the video they watched, and whether they took the action on the page. That second layer is the useful one, because a click that turns into eleven seconds of watch is not the same lead as a click that turns into a full watch and a reply.

Connect the two by keeping the contact list in Mailchimp and reading the watch data in Dubb. If your team lives in a CRM, the HubSpot version of this workflow shows the same pattern with the CRM on the other end.

Frequently asked questions

Does Mailchimp support embedded video?

Not natively. Mailchimp has no video player, so campaigns either link to a hosted page or insert third-party embed code. Dubb covers both, and the animated preview is the option that survives spam filters.

Will a video in my email get it sent to spam?

A link and a light preview image are fine. A large attachment, an iframe or a self-hosted media file is what triggers filters. Hosting the video on a page and sending the preview is the safe path.

Can I see who watched the video from a Mailchimp campaign?

Yes. Mailchimp reports the click, and Dubb reports the named viewer, the watch depth and the call to action click on the page the video lives on.