In this podcast, we explore a 3-year new fitness startup called HipShake Fitness with its founder Charlene Dipaola. HipShake Fitness has attracted a YouTube audience of over 100K followers and a growing subscription business through content marketing, instructional videos, and personalized marketing. In fact, her YouTube channel's videos are often a top search result for popular dance terms such as "how to twerk". Listen to this podcast to learn how to dance your way to marketing success. They story continues on dubb.com.

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