If you’re in sales, talking to strangers isn’t just important; it’s essential. In fact, nearly 60% of salespeople say prospecting is the hardest part of their job, and 40% don’t even follow up after a meeting. That’s a lot of missed opportunities.

In this blog, we’ll explore how to turn those strangers into customers by building trust, overcoming fear, and using tools like video and AI. Whether you’re a sales leader, CEO, or business owner, these tips can help you improve your sales success strategy and grow your business.

Table of Contents

The Trust Paradox

When you reach out to someone new, it’s natural to think, “They don’t trust me.” But here’s the thing: that’s actually a good starting point.

People are cautious, especially when dealing with someone they don’t know. But this gives you the chance to build trust from the ground up. How? By being transparent.

  • Show them who you are. Turn on your camera during meetings.
  • Let them see where you work or what you’re working on.
  • Share testimonials or social proof to back up your claims.

Overcoming the Fear of Rejection

Fear of rejection is one of the biggest hurdles in sales. It’s natural to feel nervous when reaching out to strangers, but rejection is just part of the process.

Here’s how to reframe rejection:

  • It’s not about your worth. It’s about finding the right fit.
  • Every “no” brings you closer to a “yes.”
  • Rejection can lead to referrals. The more people you connect with, the more opportunities you create.

Tools to Improve Your Sales Prospecting

Using AI to Write Better Messages

Writing the perfect email or script can be stressful. What if you say the wrong thing? What if they don’t respond?

This is where AI can help. AI-powered writing assistants can help you craft messages that speak directly to your prospect’s needs. AI helps you:

  • Write clear, concise messages.
  • Personalize your outreach.
  • Position yourself as a guide, not just a salesperson.

Using Video for Sales: A Game-Changer

Video is one of the most powerful tools for connecting with strangers. It’s personal, engaging, and helps you skip the small talk.

Here’s why video works:

  • It feels like a one-on-one conversation.
  • It builds trust faster than text or email.
  • It’s versatile—use it on social media, email, or even SMS.

Effective Sales Training Tips

  • Be consistent. Prospecting is a numbers game. The more you reach out, the better your results.
  • Focus on building relationships. Sales isn’t just about closing deals; it’s about creating connections.
  • Use the right tools. AI, video, and CRM systems can make your job easier and more effective.
  • Keep learning. Sales is always evolving. Stay updated on the latest trends and techniques.

Business Networking Tips for Sales Leaders

  • Attend industry events and conferences.
  • Join online communities and forums.
  • Follow up with new contacts regularly.
  • Offer value before asking for anything in return.

Final Thoughts

If you want to succeed in sales, it’s all about connecting with strangers in meaningful ways. Whether it’s building trust, overcoming rejection, or using tools like video and AI, the key is to make real connections.

Ready to take your sales game to the next level? Start by embracing these strategies and tools. And if you’re looking for a great way to create and share videos, check out Dubb. They’re offering a 7-day free trial to help you get started.