One of the best things about buying something on the Internet is that you can do a near-limitless amount of research. Yet while things like online reviews are usually beneficial for consumers, they can be more difficult for business owners. All business owners want positive online reviews, but they need to be reliable and credible reviews. So how can you do this? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Reza Lavasani to discuss how you can get reliable online reviews for your business. Some of the insights shared and discussed include:
The best way to get reviews is organically. In the organic way, you and your colleagues sell 100 to 200 units of your product and then you get a few reviews. But to sell those 100 to 200 units, you need to generate some traction (mostly through ads). Once you get those sales, however, you should ask for reviews. While you may get turned down quite often, you may find some people that are willing to help.
Reza has created a different way to get reliable online reviews for your business. As part of his model, customers of a particular business receive an incentive to review specific products and services. After they purchase a product or service that they are initially interested in, they receive a percentage of the sale price as a rebate after they review that product or service.
Essentially, getting reviews is like having an accountability partner. If you know that you’re going to ask a specific customer for a review, you will make sure that you are delivering the best possible service. If you really think about it, the fact that you are pursuing a review will make you step up your game. In the end, you will often rise to the occasion and deliver service that merits an extremely positive review.
There are plenty of businesses out there that don’t do much with their negative reviews. If they get a three-star review or below, they try to ignore that feedback or actively combat it. That being said, some of your negative reviews can be great sources of feedback. Don’t hesitate to incorporate it into your product or business.
Recognize that 85 to 90 percent of the time, a person is leaving a review because they are unhappy with a product or service. When customers are happy, it is simply an assumed action. One solution for that is asking everyone who made a purchase to leave a review. Increasing your sample size lets you get a better look at what your customers really think about your product or service. That is then reflected in the reviews you receive for that product or service.
This is a terrific episode if you are an entrepreneur, business owner, or sales leader that is looking for better online reviews. While there is no guarantee of getting unanimously positive reviews, implementing the insights discussed in this episode will substantially increase your odds of getting the reviews you want. Enjoy the episode!
Reza Lavasani is the CEO and co-founder of Revioly, which is the world’s first online market test platform that provides consumers with a chance to test and honestly review products and services for free or for a heavily discounted price. Along with Revioly, Reza is a serial entrepreneur, inventor, product designer, and eCommerce instructor. Before all of that, he quit a career in medicine to become an entrepreneur.
Want to learn more from Reza about how to get reliable online reviews for your business?
Connection Loop is a podcast hosted by Dubb Founder, Ruben Dua. The show focuses on the stories of leaders, innovators, and friends — all in a conversational format. This show is brought to you by dubb.com.