One of the best things about the Internet is that it allows anyone to create awesome content and distribute it to consumers around the world. It is truly a democratizing force that has unearthed undiscovered talent on our planet. That being said, the one downside is that there is so much content today. It can be difficult to cut through the noise—even if your message is compelling.
In this episode of Connection Loop, we want to further explore this question of how to cut through all of the content noise on the Internet. To give us some excellent insights on how to do this, we were delighted to speak with Courtney Johnson. Courtney is a social and digital media freelancer and the founder of MYSOLMAT. She has extensive experience in creating content that cuts through the noise, so we were extremely excited to speak with her.
Speaking with Dubb founder Ruben Dua, Courtney shared her thoughts on things like how people can become better marketers and storytellers, why delivering free content can be one of your most effective strategies, how often you should be posting on social media channels, and why building your personal brand is so important right now.
Watch the full Livestream episode here: