Many of us want to build a larger audience and generate more enthusiasm for our products or services. This is true whether you are a solo creator or are the CEO of a large company. However, how can you actually gain influence and accomplish your sales or marketing goals? In this episode of Connection Loop, Dubb founder Ruben Dua discussed all things marketing and branding with Stephanie Saunders. Some of the insights that you’ll hear in this episode include:
Now, authenticity is extremely critical to building a brand. We are buying into the person rather than a monolithic, faceless business. This is an extremely powerful idea. This means that you can be yourself and grow your brand at the same time. You don’t need to put on a mask or act to grow your brand. Instead, you can be authentic and reach your brand-building goals.
Building a brand is all about action. Even though it may feel uncomfortable in the moment, you need to get out there and take risks. The best way to get over the uncomfortable things in building your brand is to embrace action. After time, it gets much easier.
One of the best ways to build your brand is to get over yourself. You need to drop the ego and keep creating content. Even though you may have some insecurities about yourself or your past, dropping the ego can be a huge factor in improving your marketing and brand-building work.
Even if you have some doubts about whether your niche or sector can be “cool,” rest assured that it can. There have been some terrific brands built-in seemingly “boring” industries like law, accounting, or distressed real estate. Ultimately, don’t use your industry as a crutch that prevents you from building the brand of your dreams.
When building your brand, don’t hesitate to leverage different social networks. For instance, Clubhouse has become one of the hottest social networks this year. There’s nothing wrong with trying it out to see what happens. Who knows—it can be your go-to platform to reach your branding and marketing goals.
This is a great conversation for anyone that is looking to get more exposure for their personal brand or company. Whether you are trying to sell a new product or service or just build up your digital brand, you can take these insights and get much closer to your goal. Enjoy the episode!
Stephanie Saunders is the CEO of S2 Marketing and was a Forbes Top Social Media Influencer in 2020. At S2 Marketing, Stephanie helps her clients bring their brands to life. She is also an equity shareholder at United Claims Specialists and is the host of The S2 Show. Ultimately, Stephanie represents property owners and helps bring brands to social.
Want to learn more from Stephanie about how to build your personal brand and become a Forbes social media influencer?
Connection Loop is a podcast hosted by Dubb Founder, Ruben Dua. The show focuses on the stories of leaders, innovators, and friends — all in a conversational format. This show is brought to you by dubb.com.