Salespeople have a reputation for being aggressive. While it’s not necessarily a bad thing to have the drive to get things done, it’s the lack of empathy that makes it a harmful tactic.
So what’s the more effective approach? We asked Jeffrey Gitomer.
Jeffrey is The King of Sales. He has written over 17 books and is a two-time New York Times bestselling author, most notably known for The Little Red Book of Selling and The Sales Bible. He is also the CEO and founder of Buy Gitomer, his own sales coaching and training business.
If there’s anyone who knows the levels to becoming a sales master, it’s Jeffrey.
In this episode of Dubb’s podcast Connection Loop, you’ll hear from Dubb founder and CEO, Ruben Dua and Jeffrey about all things sales. Give it a listen and find out how you can improve your sales strategy to be more customer-centric.
Connection Loop is a podcast hosted by Dubb Founder, Ruben Dua. The show focuses on the stories of leaders, innovators, and friends — all in a conversational format. This show is brought to you by dubb.com.