Linkedin Outreach for Coaches and Consultants
Watch this recorded video consultation call hosted by Dubb to explore the following items:
– Cold Outreach via Linkedin
– Best Practices
– Dubb Platform
– Dubb Video Marketing
– Personalize of Thumbnail
– Time Step
– Video Recording
– Customization of Video
– Using Logo
– Social Proofs
– Workflow for Gmail
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Transcription from Video (transcription automatically generated with Amazon Transcribe)
Speaker 0:So we are live, Steve. Go ahead, introduce yourself. Tell us a little bit about your business and then what we’re accomplishing in today’s spot. Okay. SSpeaker 1:Oh, my name is Steve Moreland. I’m Director Publishing and Success Publishing. We also have a second company that I’m actually starting up called Federal Defense Advisory. That consults mostly with defense attorneys working with individuals that have been indicted in a legal capacity from my background as a paralegal so forth. So really, what we’re doing is trying to figure out how do we incorporate DubbSpeaker 1:as what I call the tip of the spear as we’re reaching out to individuals that are in coal market, whether either one of our companies and what we have basically right here is ah, a kind of a layout of how I we come to our organic environment, create Google alerts, find the individuals find the data that we’re connecting to them, whether they’re linked in or on email from a business standpoint. And then from there, that’s where we want to reach out with the platform. And I’ve been using up now for shoot, I guess last six months, with the incredible success using videos for every single person that I actually sent out. Two. I send them at least two minute introduction, and then I used the call to action buttons underneath. Their thio flagged them. There’s additional content that they need to do before we get on an interview, our strategy call or whatever. And so what? I’m really trying to figure out from Darius the standpoint of How do we what is best practices that we could actually take to get the Gmail going out to each individual? Is there a way to speed up the process that no, there’s actually ah, but that’s in the G mail system. Mine’s not working correctly, So there’s something wrong with the way I’m putting it on the chrome platform. So sure that easy fix for that. And what is the best practices to connect to integrate both in linked in because that environment has been really beat up with people using that platform? Um, not not incorrectly, but just really burn out. A lot of people are trying to connect to a lot, and I know that individuals getting a video that they really loved that and be interested in that calls a uh, what would you call aSpeaker 1:better reaction. So what I’m looking for is not to reinvent the wheel, but to find out what’s already working inside the Dubb environment. And, you know, I just want to figure out how I can use that and then puts a four star behind.Speaker 0:Awesome, man. Thank you. Okay, so a couple of things we got we’ll go out and cover all of them. One is, we’ll save for the and you got a little Gmail bug. Sounds like we’ll make sure that that button is working for you. Also optimization for within Gmail. We’ll cover both of those. Same time. Make sure that work for us covered.Speaker 0:Now, before that was landing page optimization we want make sure the c t. A. Is the playlist. Branding all that stuff on the Dubb video page is optimized for for what we’re trying to accomplish for for each business. We’ll talk about that and then linked in outreach. Best practices for cold outreach on.Speaker 0:Let’s go ahead and start in that. That reversed order here so we’ll start with with Lincoln. Okay. Okay.Speaker 0:So first, tell me living about your of your outreach on Lincoln. Is this on a 1 to 1 basis? Is this one too many? What does that look like?Speaker 1:It’s gonna be a one on one basis. So we actually know who the target prospect is. They don’t know us. They have a high level of need for what we can supply, which isSpeaker 1:experienced life coaching that works in that particular risk environment. Eso We need to be able to reach out to them to grab their attention in a unique way and Dubb video, in my opinion, is the best thing that’s out there.Speaker 0:All right, so let’s jump right into best strategies for four for lengthen and make sure my screen with you here.Speaker 0:So what has been working much better on Lincoln is especially in a custom sense, is we’re actually create the video. It starts on their linked in profile. So say, for example, if I wanted to prospect Nick here, I would use the Dubb Chrome Extension to create a recording right here on his page so I would make sure my web cams turned on the record.Speaker 0:And then now, when I create this recording, the first part of this video is just really short. It’s very punchy. It’s compelling. It’s just saying, you know, Hey, Nick, I was reaching out to you for a couple of things I saw we both want to University of Phoenix or I saw we both know Michael Fitzgerald and Jordan.Speaker 0:Whatever the reason is, you know we want to make this first part of the video custom for a couple of reasons. One is, you know, when we’re using done, we’re getting these thumbnails of the video. So if we’re sending him through, linked in, it’s showing up as a still thumb mail like this. And if we’re sending it through email, we know it’s that animated Jeff.Speaker 0:What