How to Use Video for Sales Growth

Speaker 1:

uh, We’re your par

Speaker 2:

and what you guys do.

Speaker 1:

We specialize in psychological assessment, and resource is for clinical psychologists that air private practice or practicing within a larger organization like a mental hospital.

Speaker 1:

Hospitals in general. We work for the government, places like that.

Speaker 2:

And then what would you say? Your goals are for video marketing? What are you trying to accomplish? And then also what your pain points?

Speaker 1:

Eso This is really a sale side initiative versus a marketing initiatives.

Speaker 1:

The sales T. Parr has a sub brand called in Vista, and they’re taking a lot of our career assessments. Career resource is for human resource recruiters, people who are in charge of staffing, finding the right fit for people. So they’re taking a lot of these products that we currently have in marketing them to that specific segment. Um, so the video project that I’m looking for some help honest to support in Vista and invest the sales team. It’s a fairly new team s, so we don’t have a lot of leads. We don’t have a lot of warm prospects, But as we continue to build that pipeline, we want to be able to communicate with them in a more effective way.

Speaker 1:

Um, we did speak with a different vendor for a different reason. Um and they showed us that they started incorporating video automation similar to what Dubb is doing into their own process. And they’ve seen way better response open. Um, it’s it’s teeing off a better conversation for the sale side. So that’s kind of what started me doing some research in this heat.

Speaker 2:

And then that makes sense. And then how did you hear about us? I always have to ask.

Speaker 1:

That’s a good question. Eso ay. The gentleman that had used this part of his marketing strategy gave me your name and they’re actually using the yard right now. And I’ve already spoke vinyard, but he didn’t say that Double offers a very comparable solution to that. But formas well on and right now we do like vinyard. They have a standup solution. They have all the things that were kind of looking for.

Speaker 1:

So I just I need before I go to my boss and the leadership team, I wanna, you know, kind of say I’ve assessed, you know, the companies that are in this space, that being our budget on and then make a recommendation from there.

Speaker 2:

That makes a lot of sense. Yeah, that’s a That’s a great, great Andrew. Thanks for that. Yeah,

Speaker 2:

I’ll let you take over here and

Speaker 0:

be a good deal. All right. So let’s let’s first I actually love t. Just address those couple of things that you mentioned that, you know, the yard was working for you. So if you want to break down for me, just a couple of things that that works for uses it integrations. What about the platform Is is working well for you. And I’d like to kind of make sure we can do those same things and maybe also provide some things that we have that they don’t.

Speaker 1:

Okay. No, that’s good.

Speaker 1:

So, um, there One of the main things, obviously, is putting the sales rep in the position in the video. The original video we saw was of just a sales rep as an intro with a white board. At one point in the video of the whiteboard went up and, um, the product line that we saw the with video animation, it was able to like tag the customer the lease name onto the white board.

Speaker 1:

We’ve also seen some sales reps themselves personalizing those boards within the video. That seems to be a little bit of, ah, cheaper solution than doing like a fully automated process. Yeah, um,

Speaker 1:

but the company that we talked to you is like using some quick, 32nd video attached to an email that would go out to a list of people dynamically swapping names out. And then, um,

Speaker 1:

if the e mail was the video was clicked on, it would go to a landing page that dynamically swapped that rep. Whoever sent that

Speaker 1:

email? Oh, it would go to that landing page if the form got filled. It would, like insert into, like, a Google doc or into our own

Speaker 1:

outlook process. And with his a pure connection, it would zap it into a Google. She and then the reps could, like, organize the sheet. That way they stunned like how much of that video was watched? Who that person was all that stuff. So we kind of like that process because the landing page, the landing page aspect kind of keep things a little bit more organized and the reporting in the backside the metrics piece we really liked as well.

Speaker 0:

So the only thing I had questions there was is the form itself. Is that hosted by you guys? Is that a tool that you’re using? Or was that a big yard or whatever part you were using?

Speaker 1:

That was a vineyard specific that they offered.

Speaker 0:

Okay. Okay, so so that, I would say, is the one thing that we currently don’t house ourselves. So you have any other form that is connected to a C R M that’s connected to your Xavier? That’s in your pipeline. Anywhere we can connect that same form on the video page, I would say that’s the only thing we don’t have ourselves. Um, in that little work regard