Have you been wondering how to use calls to action on Dubb? In this recap from a Dubb Support episode, we are going to take a deep dive into calls to action and how you can get the most out of them on the Dubb platform. Whether you are a solopreneur looking to generate more business or a sales leader who is looking for another tool to reach your sales goals, you can use the tips and strategies in this post to increase your conversion rate. If you would like to view the discussion in its entirety, go ahead and click on the play button above. Enjoy the conversation!

As a sales professional, you undoubtedly have many tasks on your plate. You need to reach out to cold prospects and nurture your warmer prospects. You need to hit your sales goals and help your company grow and expand. In some circumstances, it can be pretty stressful. However, in other circumstances, it can be a sheer joy to watch an interested prospect change her life with your product or service.

Considering all of this, I’m sure you are looking for tools or features that can help you accomplish your goals in a shorter period of time. The sales world is certainly competitive and we are all trying to record more conversions. Even if we aren’t directly competing for a specific prospect’s business, we are competing for their time. In this conversation, time truly is money.

So what can you do? At Dubb, we believe that video can be your secret weapon in building stronger client relationships, finding new prospects, and generating more sales. In this particular post, however, I want to speak about calls to action. Calls to action (also called CTAs) are fantastic tools that can help you hit your sales goals. We have seen their power and I’m sure that you will get incredible value from them.

Therefore, in this post, we are going to speak about what calls to action are and how you can leverage them within the Dubb ecosystem. At the end of this post, you will have a fantastic idea of how you can use calls to action in your own sales workflows. In all likelihood, you will see more sales and an increase in your company’s bottom line.

Before we jump into it, a quick note here. To get the most out of this discussion, I encourage you to register for Dubb. If you already have a Dubb account, you are good to go. However, if you don’t have a Dubb account or are just hearing about Dubb, you can register by clicking here. By doing so, you can also sign up for a free 14-day trial of our premium plans, so I encourage you to do so today.

What Are Calls to Action?

To kick off this discussion, I want to spend a few moments talking about what calls to action are. If you are a sales professional who has decades in the field, I’m sure that you already know what they are. However, if you are a new sales professional (or soon-to-be sales professional), you may not know much about the term.

Just so we are on the same page, you can think of calls to action as a tool that is designed to convince your audience to do something. In other words, it is a device that leads your prospect from point A to point B. The goal with all of this is to nurture the relationship and generate a sale. At the same time, not all calls to action are created equal. As we will discuss below, certain calls to action are more relevant to certain audience members in your sales funnels.

But taking a step back, you can think of calls to action as your personal assistant as you work to generate a sale. Instead of having a great discussion (whether it is synchronous or asynchronous) and not knowing where to take it from there, your calls to action can do the heavy lifting. They can put the ball in the prospect’s court and help them get much closer to the sales finish line.

A Call to Action Tutorial with Dubb

Ultimately, the best way to see calls to action is to try them for yourself. This is why we are going to do an extensive walkthrough by using Dubb. If you are first hearing of Dubb, it is a video communications platform that can help you connect, converse, and convert. One of the many features that you can find on Dubb is an extensive array of call to action options. Whether you are trying to convert a warm prospect or introduce a new prospect to your company, you can use the call to action buttons here to do so.

To illustrate this, I want us to entertain a hypothetical. Let’s say that you run a consulting business and you are looking to find new prospects and convert existing prospects. As part of this work, you sign up for Dubb and want to leverage all of the call to action options here.

Creating A Video on Dubb

For starters, you can use Dubb to create stunning, engaging videos for your prospects. You can do this in several ways.

First, there is the Dubb mobile app. You can find the Dubb mobile app for iOS and Android devices by clicking here. The Dubb mobile app is essentially a mobile recording studio in your pocket. Using the Dubb mobile app, you can do things like start your recording with your phone’s selfie cam (and easily switch back and forth), add music and text to your videos, and even add emojis. When you are done editing your video, you can easily upload that video to Dubb. There, even more magic happens (which we will discuss in a bit). Basically, you can use the Dubb mobile app to record compelling stories wherever you are. Whether you have a few moments during your lunch break or are commuting to your audience, you can pull out your phone, open the Dubb mobile app, and start recording. You can speak about your background, why you started your consulting service, what new clients will get from your service, or something else. Then, you don’t need to open up some advanced video editing software to make your video look professional. You can simply use the Dubb mobile app and you will be good to go.

From the Dubb mobile app, there is the Dubb Chrome extension. You can find the Dubb Chrome extension by clicking here. After installing the extension, you can open your Chrome browser and see a small Dubb icon on the top right of the screen. By clicking on that, you will see several different options. You can record a brand new video, upload an already-existing video, and even view some of the activity reporting on videos that you have already uploaded to Dubb.

One of the most interesting features of the Dubb Chrome extension is your ability to create screen recording videos. A screen recording video, to put it simply, is a recording of your screen. Using Dubb, you also have the option of including a live feed of your webcam in a corner of the screen recording. Essentially, you can use a screen recording in so many different ways. For instance, you can use them to help a prospect walk through a contract, show a viewer how your consulting experience actually works, or even record a tutorial video for a customer or colleague. Then, using the included annotation tool, you can underline, circle, or otherwise emphasize important elements on your screen. In the end, screen recordings on the Dubb Chrome extension can be a fantastic tool in your toolkit. They can explain complicated topics and help you build a strong bond with your prospect.

Finally, I don’t want to talk about creation without bringing up integrations. Integrations are fantastic features that can help you leverage the power of Dubb wherever you are. For instance, if you are in Gmail and want to include a video in the body of your message, you can do so with Dubb. The power comes from the Dubb Chrome extension, letting you add and record videos within your favorite tools. Whether you are using your favorite social networks (like LinkedIn), current CRM system (like Salesforce), or another tool, you will probably find a Dubb integration there. And if not? We are constantly adding integrations, so don’t hesitate to let us know if you would like to see a new one.

Customizing Your Videos (Including Calls to Action)

With these creation tools in mind, I now want to move on to talk about customizing your videos (including how to use calls to action on Dubb). Especially if you are in the consulting business, you are going to want to spend some time customizing your videos. Granted, there are some differences if you are creating a video for one person or creating a video for an email list of tens of thousands of people. That being said, customization is going to go a long way in helping you build strong relationships with your prospects and increasing your chances of making more sales.

As part of this customization process, you will want to use calls to action. Before getting to them, however, we need to talk about Dubb video landing pages.

One of the great things about Dubb is that you automatically get Dubb video landing pages for every single one of your Dubb videos. But let’s back up. What is a Dubb video landing page? It is basically the home base for a specific video. When your viewer or prospect clicks on the link to your video, they are taken to your Dubb video landing page. To be clear, that video could have been created on Dubb or uploaded to Dubb. No matter what, you get the Dubb video landing page for free.

Whatever the case may be, your Dubb video landing page not only displays your video, but it displays other tools (including call to action buttons) that can lead to more sales. Essentially, the page is built from the ground up to help sales professionals like you build closer relationships with your viewers and get closer to the sales finish line. Even if you are just hearing about video landing pages for the first time, you are definitely going to want to leverage them when engaging with your viewers.

When you first look at a Dubb video landing page, you will see your video prominently displayed at the top. That is obviously the most important part of the page. Without the video, the other tools and features will be much less effective. Around your video, you can customize the look of your video landing page. To be clear, you will need a paid plan to remove Dubb branding on your video landing pages. If you are using the free plan, you will see Dubb branding, so keep this in mind as you are making your choice. Assuming that you have signed up for a paid plan, however, you can add things like your logo, brand colors, and custom backgrounds. You can also customize the video player and even the play bar. The choice is yours and you have the power to make your video landing pages look the way that you really want them to look.

But back to a standard Dubb video landing page. Below your video, you’ll be able to include your contact information. This can include a small profile picture, your name, email address, and phone number. You can also include some social links. This simple email signature is a helpful way to immediately signal where your video is coming from. While there are some more effective ways for the viewer to get in touch with you (specifically through call to action buttons), you may find that your email signature is enough information for some viewers to reach out. I’d recommend using this feature, as it gives you another chance to show your face and share your contact information.

From here, I want to talk about two important features for consultants (and anyone else) that wants to get the most out of their Dubb video landing pages. These features are the playlist feature and call to action buttons.

Playlist Feature

The playlist feature is a fantastic way to keep your viewers engaged and help them learn more about your product, company, and/or service. Really, this feature comes down to having some videos in a queue that autoplay once your initial video ends. You can add one video to the queue or several. The bottom line is that you

This feature is especially powerful when you are combining two different types of videos. Let’s return to the consulting hypothetical. You may have just met a prospect at a conference and you want to help them learn more about the consulting services that you provide. What you can do is take out your smartphone and open the Dubb mobile app. From there, you can say something like, “Hey, it was great meeting you at the conference last week. I’m glad that we could connect and that I could hear about the problems that you are facing in your business. I really think that my consulting service can provide some value in your life and help you achieve your business goals.” This is an extremely generic message, but the point is that you want to include some personalized details in this video. Often, the shorter, the better. You don’t want to create a five minute (or more) video that recaps your meeting. Instead, embrace brevity here.

Then, once you have created this hyper-personalized initial video, I encourage you to look through videos that you have already created. Think about tacking on a longer video that provides an overview of your product, service, or company. If you have testimonial videos, you can also add those videos to the playlist. The point here is that you want to provide a longer, less specific video that explains the value that you can provide to the viewer. While it may not include some of the customization elements (like personalization text) that you can have in your individual videos, it can provide some extremely valuable context on how you can significantly improve your viewer’s life.

And if you don’t already have these videos? You aren’t out of luck. You will need to put in some more work, however, to create these types of assets that you can add to your video playlists. You don’t need to invest significant amounts of money into creating these videos, however. Using the Dubb mobile app or Dubb Chrome extension, you can create compelling, professional videos that show the value that your business adds to the world. You can absolutely do it, so long as you put in the effort and lead with value. Once you do this, you can not only add those videos to your playlists, but you can separately distribute and share them with your prospects. Remember that these videos will get their own Dubb video landing pages too. Pretty great, right?

Call to Action Buttons

Now that we have talked about the playlist feature, I want to return to calls to action. This is really where calls to action come to life on Dubb. Once you have created a video and have your Dubb video landing page, you can choose to include one (or more) calls to action below your video.

So what are some of the call to action buttons that you can use on Dubb? While you have plenty of options, some of our favorites include the following:

Directly book a call on your calendar: The direct calendar booking call to action is one of the most powerful. It is especially helpful for prospects towards the end of your sales funnel, but it can also be helpful for those who are just hearing about your company. How this works is that you first need to plug in your calendar booking software with Dubb. Dubb has integrations with some of the most popular calendar booking services on the Internet today, including Calendly, Acuity, Book Like a Boss, and more. Once you have done that and a viewer clicks on this call to action button, they will see the open times on your calendar. Then, they can book a time to speak with you.

I’m sure you can imagine how powerful this call to action option is. Even when you are sleeping, you can be booking discovery and sales calls with warm prospects. Getting on the phone with them, you already know that they are familiar with your company and that they may be interested in purchasing your product or service. Ultimately, this results in less wasted time and more conversions. I wouldn’t look past this call to action option, as it can really accelerate your sales work.

Link to an FAQ page: An FAQ page can be an invaluable resource. If you are coming across the same objections or questions about your company, you can address those inquiries all in one place. You can spend less time answering the same questions and more time on your sales and marketing goals. Because of this, linking to your FAQ page can be a great call to action option. It can help you and your viewer be on the same page as you are traveling down your sales journey together.

Link to a showcase page: A showcase page is essentially the home for all of your customer testimonials. Customer testimonials are so powerful because they let you borrow the credibility of others. Because so much of sales is based on trust, you can accelerate your sales work by having extremely satisfied customers rave about your product or service. You can label this call to action “customer success stories” or something similar. Whatever you choose, linking to your showcase page is a fantastic way to (1) build trust with your viewer and (2) show that you can actually deliver your product or service. If you already have video testimonials for your company, I highly encourage you to have a showcase page as one of your call to action options.


Reply with video: This is an extremely powerful call to action option. Reply with video can be easily explained by its name. Essentially, it lets your viewer respond to your video by creating a video of their own. This provides value in two ways. First, it saves your viewer time. Instead of opening up their email provider and typing up a lengthy response email, they can press the reply with video button and speak to the camera. Once they are done recording, they can quickly send that video back to you.

Ease of use is just one feature. Another key feature of the reply with video call to action is that you can use it to easily gather video testimonials. As I mentioned above, video testimonials go a long way in helping you build trust with prospects and, ultimately, increase your conversion rate. Rather than go through an elaborate process to find satisfied customers and ask them to record a video testimonial for you, you can let this call to action button do the heavy lifting. In fact, I’d consider referencing it in the body of your video. You can say something like, “It would really mean a lot to me and the team if you could click on the reply with video button below and record a quick testimonial video. Thanks so much in advance.” You can also physically point down to the bottom of your camera (which will look like you are pointing down at this call to action button). I highly encourage you to try out this call to action button. I think that you’ll be satisfied with the results.


Make a purchase: Finally, this call to action is somewhat of a catchall. Using Dubb’s technology, you can have a call to action button link to any website. This can be your about page, a page further describing your product or service, or even a purchase page. The last one is the most compelling. If you are sending a video to someone who is at the bottom of your sales funnel, you can give them the option of immediately purchasing your product or service. Depending on how well you have nurtured the prospect, this call to action option may be one of your most valuable (and lucrative) buttons underneath the video.

These are just some of the call to action options that you can leverage on your Dubb video landing pages. I encourage you to try them out. Experiment with all of the options and see how your audiences are reacting to them.

I want to bring up one final point in this section. When you are thinking about call to action buttons and your Dubb video landing pages, I encourage you to take advantage of templates. Dubb gives you the option of creating one (or more) templates for your Dubb video landing pages.

Sure, you can create one template for all of your Dubb videos. That template (if you are on a paid plan) can include all of your logos and brand material. You can even include the call to action options that you want to be displayed below every video. Having said this, I think a more powerful way to go about it is to create several different templates based on where your prospects are in your sales funnels. This means that you will have one template for prospects at the top of your funnel, one for those in the middle, and one for those at the end.

You can create even more templates if you’d like. However, what you are doing here is tailoring your Dubb video landing pages for where your prospects are in the sales journey. This means that your playlist videos and call to action buttons will likely be different. While you don’t have to do this, templates can help you save time and ensure that you are giving yourself the highest chance of a conversion for every video. The templates are easy to set up, so if you are on the fence about this, I recommend that you try them out and see them for yourself.

Go Forth and Use Calls to Action in Your Sales Work

We started this discussion by speaking about how to use calls to action on Dubb. By now, I hope you can see how game-changing these call to action options are. Once you record (or upload) a video to Dubb and include call to action options on your Dubb video landing pages, you are putting the odds on your side. Whether the viewer chooses to reply with video or directly make a purchase, your call to action buttons are your virtual assistant.

So I recommend that you get started today. If you haven’t yet used calls to action in your sales work, create a quick video for a prospect on Dubb. Then, go to your video landing page and include some call to action options. Whether you choose to include one or several, see how your prospects react. And if you are already using call to action options in your work? Consider incorporating some of the tips and advice above. Analyze your call to action data and leverage that data into your future videos and call to action options. By taking action now, you will be in a fantastic position to build stronger connections and record more sales. I wish you the best of luck!

At Dubb, we thoroughly enjoy thinking about and discussing topics like how to use calls to action on Dubb. If you want to learn more about calls to action or if you have any questions about the content discussed in this post, I encourage you to contact our team. You can also click here to learn more about Dubb and click here to sign up for a free 14-day trial of our premium plans.