How to Send a Video By Text
A practical guide for sales professionals, solopreneurs, and marketers
Table of Contents
- The Power of SMS Messages
- The Key When You Send a Video By Text
- Why You Should Embrace Conversational Marketing
- How to Send a Video By Text: Best Practices
- How to Send a Video By Text With Dubb
- Building Strong, Real Relationships
The Power of SMS Messages
SMS messages are some of the most effective ways of connecting with people. The reasons are clear: we all have a phone in our pockets and text is how we communicate with friends and family.
The numbers back this up. On average, people spend about four hours and 25 minutes on their phones per day. The average person sends and receives more than 85 texts each day. From a sales perspective, one study showed the average click-through rate for SMS campaigns was more than 36% higher than email, social media, or display ads.
Simply put, SMS is ubiquitous in our personal lives, and in a professional context it can be just the thing you need to build stronger relationships with prospects and generate more sales.
The Key When You Send a Video By Text
Before diving into tactics, there is one principle you always want to keep in mind: brevity. The last thing anyone wants to receive is a lengthy text message. Beyond the reader experience, your carrier (or the recipient's carrier) may actually block an overly long message outright.
Do everything you can to make your text messages short and impactful. Embracing conciseness signals respect for your audience's time, and your conversions will reflect it.
Why You Should Embrace Conversational Marketing
Conversational marketing means your message is not a single silver-bullet blast meant to drive a conversion on its own. It is about engaging with the other person on a human level, asking value-oriented questions to both engage them and understand whether they are a good fit for what you offer.
For instance, sending a mass text with a link might get a few clicks, but it rarely builds lasting relationships. Your audience is not going to click a link, purchase immediately, and help you get rich overnight.
Remember that you are building a relationship. Be patient, ask qualifying questions, and only share your product or service link once you sense genuine interest.
How to Send a Video By Text: Best Practices
Use Two-Way SMS Programs
Before sending your first message, confirm that your software lets you both send and receive texts. One-way SMS programs mean that if a prospect replies with a question, you will never see it and the relationship stalls. Always choose a provider that supports two-way SMS so you can have real conversations and move prospects closer to a decision.
Lead With Value
Whether an audience member just discovered your business or is nearly ready to buy, your video text messages should be packed with value. That can mean sharing insight on recent industry news, showing off a new product feature, or sending a personalized catch-up video. Whatever you choose, make sure your message earns the recipient's attention.
Use Video Landing Pages
Video landing pages are central hubs for each of your videos. They display the video prominently alongside call-to-action buttons that guide prospects from the video to the next step. Some effective call-to-action options include:
- Scheduling a call — Lets audience members book a time on your calendar directly after watching.
- Completing a form — Collect information about viewers in exchange for a lead magnet like a free eBook.
- Replying with video — Encourages viewers to respond with their own video, making it easy to gather compelling testimonials.
- Visiting a website — A flexible option that directs viewers to virtually any page you choose.
- Making a purchase — Ideal for prospects at the bottom of your funnel who are ready to buy.
Consider Adding an Image
Still images or animated GIFs can reinforce the value of your video before someone clicks. That said, avoid attaching an image in your very first outreach message since carriers may flag it or recipients may block you. Instead, ask permission before sending an image. It may feel like an extra step, but permission-based marketing produces higher-quality engagements.
Embrace Tracking and Analytics
If you do not know how your audience is reacting to your SMS messages, you cannot improve. Invest in a platform that offers both macro (campaign-level) and micro (individual-level) analytics so you can see who is opening messages, clicking links, watching videos, and interacting with call-to-action buttons. Assigning a unique URL to each recipient adds another layer of insight and saves time during follow-up.
Leverage Conversational AI
AI-powered chatbots can help you scale genuine conversations. The goal is to broadcast a single opening question that feels human, then branch the conversation based on how each person responds. For example, if you work in advertising you might start with something like, "Hi Suzy, how is advertising going at Company X?"
Once a prospect engages, you can learn what they need and determine whether to introduce your product or service. Avoid pitching too early. Ask qualifying questions, get qualifying answers, and let the relationship develop naturally. As AI continues to improve, chatbots are becoming increasingly capable of sustaining these kinds of nuanced exchanges.
How to Send a Video By Text With Dubb
Dubb is a video communications platform built to help you converse, connect, and convert. Sending a video via SMS with the Dubb mobile app (available for Android and iOS) takes just a few steps:
- Download and install the Dubb app, then log in. If you do not have an account yet, sign up at dubb.com from any browser first.
- Tap the thumbnail of the video you want to share.
- Tap the share (paper airplane) icon, then choose your SMS or text message app.
- Select the contact you want to reach and send the message.
Videos sent this way direct recipients to your video landing page, and all tracking and analytics work exactly as they do when you send a video through email.
Building Strong, Real Relationships
One of the best things about sending videos by text is that it can be the catalyst for genuine long-term relationships. Approach it from a value-first perspective and you will find it becomes a powerful way to nurture prospects, demonstrate how your product or service can change their lives, and close more sales.
If you have any questions or want to learn more, feel free to contact us. You can also sign up for a free 14-day trial of Dubb's premium plans.
