Here’s the transcript

If you suffer, like millions of people from video phobia,
there is a cure.
Right about now, I’m feeling videophobia. A lot of people feel
really forced, uncomfortable, and slightly robotic when they’re doing videos.
And that makes sense. Get it? If you do a lot of take if
you do a lot of take, you do a lot of take. If you do
a lot of take, you do a lot of take and you keep messing up
your line, you start to feel robotic. The reality, though, is that
if people get to know you on a personal level, whatever it is about you
that’s quirky or fun or authentic is what makes you most
charming. Kind of like C three P O.
Fear is actually limiting us from being able to take the
risks that will help us to do our job. Sometimes you got to make mistakes.
You’ve got to go through the process. You can’t make everyone happy with your content.
And the key, though, is to be data driven, to figure out where the learning
is, what the mistake was, and how to pivot into something that’s
actually going to work. Not doing anything is the only thing that you should be
afraid of. The only cure to video phobia is with practice and
with exercise. Now, it doesn’t have to be to a broadcast of tons of people.
It can be to just one person. No, I’m clearly not afraid of being out
there. I’m an accountant, chief financial officer of an organization. There’s no camera
doing an activity, so they’re not concentrating on the camera. They’re concentrating on what
they’re doing. We can get lost. We can get terrified of all the different options
out there to both create and share. The reality is that you don’t need to
overthink it. It’s actually very easy. How do you get over videophobia?
Doing it like a piece at a time. Exposure is the best way to
do it. All you really have to do is to get into a quick record
mentality, and you can start capturing the stories that you’re already telling
people just in video format. My TEDx Talk, it was rediscovering your potential,
and one of the main points was fear. Rather than letting that fear take
over and letting yourself kind of fall behind in digital marketing world or
video marketing, get ahead. Start now, before you fall behind.
Communicating and storytelling, that is what people are going to connect to
you on. It’s not with frills. It’s not with smoke and mirrors, not with the
crazy production value. If people want to judge, they’re going to judge, and people will
always see what they want to see. There’s enough success points that you’ll get that
make it all worthwhile. So don’t worry about the haters.
A lot of people are also concerned on where to shoot their videos. Never have
a perfect location for your videos. Some people work from home,
and they’re embarrassed to show their apartment maybe they have a crying baby or a
dog in the background, or a terrible looking painting on their wall that
they’re super embarrassed about. Maybe their office is a mess. The key is to find
a place that you’re comfortable with and that you can be honest and you can
be yourself in, and that you can just communicate your best, most authentic, honest stories.
Something that we talk about a lot, which is called Brandt Brand debt,
is when you don’t create content to push your brand forward and
you lose out to your competitors, especially the ones that already have original content.
Not too long ago, I was pretty terrified about public speaking and even
being on video. To a certain extent, through iterations and through practice
and through a lot of exercises, I was able to get to a place where
I could create content and share it and feel comfortable about it. The reality,
though, is that I’m still working on it.
I want to develop long lasting relationships where people know you
and they trust you. Start scaling yourself, seeing the growth that you’re looking for.
Get the numbers that you want. Consider using video and get over your
video. Phobia. If I can do it, anyone can do it. Can you tell us
how you get over videophobia?
Here I am on the Hollywood Walk of Fame, just a couple of steps from
our office, and I ran into the Museum of Selfies.
It’s a bunch of sets where you go in and you record videos of yourself
with crazy backdrop that you can put into on Instagram and snapshot.
Pretty crazy.