In this recap from a Dubb Support video, we are going to take a deep dive into how to open, record, and upload a case study video to Dubb. Whether you are a brand new sales professional or are looking for more ways to add value to your prospects, you are definitely going to want to implement some of the tips and insights discussed in this post. If you would like to view the video in its entirety, go ahead and click on the play button above.

No matter the product or service that you are selling, it is absolutely critical to provide value to your prospects. This is true whether you are introducing a new product to your company or are trying to convert an extremely warm prospect into a paying client.

One of the ways that we enjoy providing value at Dubb is through video. Video is powerful for so many different reasons. From telling compelling stories to helping your prospects seamlessly travel down your sales funnels, video can help you get much closer to your sales and marketing goals.

In this post, however, I want to take a much closer look at a specific type of video. We are talking about the case study video. A case study video can go a long way in helping you display the true power of your product, service, and company. At the same time, you may not know how to build a great case study video for your audience.

Fear not. We are going to discuss how to open, record, and upload a case study video to Dubb. Once you do this, you can easily share that case study video with any type of audience. Before we start the conversation, I’d like to note that you are going to need to have a Dubb account to follow this tutorial. If you already have a Dubb account, you are good to go. If you don’t, you can click here to sign up. New members get access to a free 14-day trial of our premium plans, so I encourage you to sign up today.

A Brief Overview of Case Study Videos

I want to kick off this conversation by settling on what a case study video actually is. Simply put, a case study video is a video explaining how a person (or group of people) successfully used your product or service. Typically, what you will see is the person being introduced at the beginning of the video. The person (or a narrator) will explain that individual’s line of work and some of the problems that they are facing in their day-to-day professional life. The video may even discuss some of the other solutions that the individual tried, but to no avail.

Then, the second half of the video is focused on your product, service, and/or company. It shows how the individual relied on you and your colleagues to solve a major pain point in their life. In some instances, the case study video actually shows the product or service in action. In other instances, the individual (or a narrator) describes the process in more detail. Whatever the case may be, the most important argument is that the individual’s life wouldn’t be the same without your product or service.

That is an extremely basic outline of what case study videos look like. They may vary in terms of length, production quality, and more. The ultimate goal, however, is to viscerally display how the viewer’s life can be changed by your company. Essentially, the idea is that your product or service worked for the subject in the case study video, so why wouldn’t it work for them? Case study videos leverage social proof and help you build trust with your viewer. That trust makes it much easier to build a strong relationship with the prospect and, as you’d expect, generate more sales.

And to be clear: you can certainly make a written case study. In fact, many case studies appear this way. At the same time, there is something to be said about creating video case studies. Not only are our brains more wired to pay attention to video rather than text, but the actual subjects of the case study can speak in your video. To put it another way, your audience can actually see and hear how your company improved their life. This is extremely powerful and may make the difference in whether your case study actually resonates with your end prospects.

How to Create and Upload a Case Study Video with Dubb

Now that we know why case study videos are so powerful, let’s jump in and discuss how to create one on Dubb. As mentioned above, you are going to need a Dubb account to follow along.

Creating Your Case Study Video

First, you are going to need to create your case study video. You may have already created it outside of Dubb. If so, what you can do is upload your video to your Dubb account. You will then be able to access some of the additional sales and marketing features that we’ll discuss below (including Dubb video landing pages and call to action buttons). However, if you haven’t yet created a video, there are several ways you can do so within the Dubb ecosystem.

The first way you can create your video is through the Dubb mobile app. It is available for iOS and Android devices and you can find it here. The Dubb mobile app lets you tell compelling stories (including case studies) wherever you are. Whether you are driving to work, in your office, or something else, Dubb makes it extremely easy to record whatever video you’d like. Once you have finished recording, you can easily make edits to your video (like splicing together clips, adding text and emojis, and more).

The second way to create video case studies is to use the Dubb Chrome extension. You can download the Chrome extension by clicking here. The Dubb Chrome extension lets you record videos using your device’s webcam. However, I think a more powerful application here is creating a screen recording video. Dubb lets you easily capture the content on your screen and, if you’d like, include a small thumbnail video in the bottom left corner of your screen.

Screen recording videos are fantastic ways to walk a viewer through a certain concept or idea. If, for instance, you had a written case study that you already created, you could pull open the case study, start a screen recording, and walk your viewer through the case study. This is a quick and easy way to get started with video case studies. Here, you are effectively combining both text and video to show how your product or service improved someone’s life. While it may not be as effective as that individual speaking highly of your company, it is still a fantastic way to show how your product or service adds value.

Therefore, I encourage you to use the Dubb Chrome extension if you already have a written case study that you want to share. The screen recorder includes an annotation tool, which lets you draw on your screen. You can underline key passages, circle certain pieces of text, or draw whatever you’d like. If you are creating a screen recording video, I really encourage you to take advantage of this feature.

Finally, there is one other way to create video case studies that I want to mention. The magic comes from the “reply with video” call to action on Dubb video landing pages. Don’t worry: we are going to discuss Dubb video landing pages in a few moments. What the reply with video call to action does is let your viewer respond with a video of their own. It is a much easier way of delivering feedback versus typing out a lengthy email.

So how can this feature help? Basically, what you can do is create a separate video for someone that you want to be part of your case study video. In that video, you can say something like, “Hey, I think your story would make for a really great case study for our company. If you’d like to speak about your experience using our product or service, click on the reply with video button below and tell us what you think.” From there, the customer can click on that button and record a video about their experience with your company. It is a much easier way of gathering first-person video case studies versus exchanging emails about setting up a meeting to record a video. This way, the subject of your case study can participate on their own time.

Dubb Video Landing Pages and Distribution

Once you are done creating your video on Dubb, you will notice something interesting. That is the fact that you automatically get a Dubb video landing page with each of your Dubb videos.

Basically, you can think of Dubb video landing pages as the central hubs for each particular video. You will see your video prominently displayed at the top of the page, along with several features below. If you are using Dubb’s free plan, you will see Dubb branding on your video landing pages. If you are on a paid plan, however, you can add all sorts of customization. Whether you want to include your logo, brand colors, custom wallpaper, or something else, you are free to do so.

Dubb video landing pages are what your viewers will see when you distribute your video case studies. They are designed to help you build stronger relationships with your viewers and generate more sales. One of the features that can help you generate sales are call to action buttons below your case study video. You can program these call to action buttons to do many different things. For instance, you can include a “reply with video” button (as we discussed above). Beyond that, you can have buttons that let your viewers directly schedule a call on your calendar, visit an FAQ page, or even visit a purchase page. If you have a written case study, you can also use that as a call to action button on your other videos. Because these call to action buttons are designed to help you move your prospects down your sales funnels, you will want to choose the options that make the most sense for you.

While there are other important features on Dubb video landing pages (like the playlist feature), you won’t want to skip past the call to action section. It helps you monetize your case study videos. Instead of your audience watching your case study video and churning away, you can help them stay engaged with the relationship and, ideally, actually purchase your product or service.

From here, I now want to talk about distribution. Once you have created your case study video and have customized your Dubb video landing page the way you like, you will need to actually get your case study video in front of your viewers. If you want to distribute your video to an individual prospect, you can certainly do so by pressing the “Copy and Paste” button on your Dubb video page. If you copy your case study video into the body of an email, for instance, you will see a three-second animated GIF appear in your message. This GIF (which you can customize) is a great way to entice your target to watch your case study video. If you are pasting your video onto another platform (like LinkedIn or another social network), you won’t see the animated GIF. However, you will be able to customize some of the text to pique your prospect’s interest in the video.

One-to-one distribution is fairly straightforward. However, let’s say that you want to distribute your case study video to a much larger group. For instance, you may have an email list of tens of thousands of people, and you believe that they will get some value from your video case study. If this applies to you, you are going to want to rely on automations to distribute your case study video.

Dubb provides you with plenty of ways to create simple or advanced automated workflows. This means that in practice, you can set a workflow and forget it. Once prospects enter your automated workflow, they can receive an email containing your video case study. Then, depending on whether they open your email and/or watch the video itself, they can travel through different parts of your workflow.

An example is helpful here. Let’s assume that you created a case study video for prospects that just heard about your company. You can include that case study video as part of an email in your overall sales funnel. If a prospect opens the email and watches the video, you can follow up with another video email saying something like, “I notice that you watched the case study video. Would you like to get on a call to talk about it and how our company can help you obtain a similar experience?” And if they haven’t opened your email or watched your case study, you can follow up with a different email with something like, “I noticed that you didn’t watch the case study video. Can I help by answering any questions that you may have about our product or service?” These are generic responses, but they go to show how you can create these video emails and then include them in your workflow. Then, depending on your audience’s behavior, they will be served video content that is more relevant and personalized to them. All of this makes it more likely that you build trust with your audience members and, consequently, generate more sales.

Getting the Most Out of Your Case Study Videos

In the end, case study videos can be game-changers. They can help explain the value of your product or service, show that others have improved their lives by working with your company, and help you increase your conversion rates. Whether you are the founder of a new startup or a sales professional at a Fortune 500 company, you can rely on case study videos to help you reach your sales and marketing goals.

I encourage you to get started today!

At Dubb, we love thinking about and discussing topics like how to open, record, and upload a case study video to Dubb. If you have any questions about this topic or would like to discuss it further, I encourage you to contact our team. You can also click here to learn about Dubb and click here to get a free 14-day trial of our premium plans.