Whether you are a solopreneur or the leader of a much larger business, you are probably looking for new ways to grow.
It’s obvious, right?
However, this is especially true in this challenging macroeconomic climate. According to a recent Goldman Sachs survey of small business owners, 93% are worried that the U.S. economy will experience a recession in the next 12 months.
While it’s natural to think of some of the more popular ways to convert new prospects (like sales calls), I’m here to tell you that video testimonials can be one of the most effective ways to reach your sales goals.
Yet while they are extremely effective, many business owners and marketers do not leverage them.
Here’s some awesome news for you: video testimonials can help you grow your business in an efficient and effective way.
And the best part? By starting now, you can build a strong collection of video testimonials that will drive sales for years to come.
The (Many) Benefits of Video Testimonials
But let’s pause and take one step back. Before we get into how to gather video testimonials, I want to talk about why video testimonials are so powerful.
For starters, video testimonials let you tap into the fountain of wisdom that is your customers and clients. When you sit down with them and ask about their experience with your company, you’re bound to uncover some gold nuggets of information. Then, by taking their feedback to heart, you and your team can work towards improving your business and delivering an even better experience for new customers.
The cherry on top, as the Harvard Business Review explains, is that asking for customer feedback can lead to more purchases in the future. It’s like getting a two-for-one deal!
Next up, video testimonials help you close the deal with prospects visiting your website. All thanks to the power of social proof. This idea, popularized by the author of Influence, Robert Cialdini, suggests that people tend to follow the actions of others in a given situation. In the sales world, this means satisfied customers singing your praises can be the tipping point that convinces new prospects to give your product or service a try. When new prospects visit your website and see real results from real customers, they’ll be inspired to join the party and work with you.
Finally, video testimonials can increase loyalty. As you start to build a collection of content that is based on customer successes, you will find that your customers will become more loyal to your company. They will want to spend more and remain a member of your community. Furthermore, those customers want to brag about your company to their friends, which can lead to more sales. Pretty great, right?
Capturing Video Testimonials
Now that we can see why video testimonials are so great, let’s dive into how to capture them. You’ve got two options here: either go for a live capture with the customer (a synchronous video) or a recorded one (an asynchronous video).
If you opt for the live capture route, you’ll be coordinating a virtual meeting with the customer via Zoom, Google Meet, or any other platform that strikes your fancy. During this meeting, ask the customer about their experience with your company. The more concrete and specific answers you get, the better.
The second option is to have the customer record the testimonial on their own time. This is super convenient—especially if you’re a sleep-deprived business owner. You can capture video testimonials while you catch some z’s.
No matter which method you choose, you can leverage technology to capture video testimonials from your happy customers. For example, after a customer makes a purchase, follow up with them and ask for their feedback in video form. There are plenty of tools available: you just have to go out and grab ’em.
Some Best Practices on Leveraging Video Testimonials
The best way to make the most of video testimonials is to roll up your sleeves and capture them yourself! Sure, you may stumble a bit at first, but practice makes perfect. And let’s be honest: it’s always funny to look back at our early attempts, right?
To get the most out of your video testimonials, there are a few best practices you can follow from the get-go. This way, you’ll avoid any rookie mistakes and gather amazing video testimonials with ease.
One of the key things you want to focus on is the before and after transformation. Ask your customer to describe what their life was like before using your product or service, and then how it improved after using it. This way, prospects can see themselves in the customer’s shoes and imagine the positive impact your company can have on their lives.
Another tip is to encourage customers to use numbers, like a percentage increase in their metrics, to show the tangible impact your company had on their results. Think about it: numbers speak louder than words!
When it comes to distribution, consider creating a showcase page on your website, which can feature all of your glowing video testimonials. This can be a powerful asset to direct prospects to and help them understand the significant impact your company can have.
And don’t forget to include video testimonials in your other video content! You don’t have to stick to just showing the raw testimonial. Try incorporating clips into a longer video about your product or service for maximum impact. Who knows: it might just become the highlight reel for your sales pitch!
Capitalizing on Social Proof
According to a study from BigCommerce, 88% of consumers say that they trust online testimonials as much as recommendations from friends or family. In other words, your customers’ words carry just as much weight as one of your grandma’s secret recipes.
With that kind of power, why wouldn’t you want to capture video testimonials? It’s like having a secret weapon in your marketing arsenal. It’s a trust-inducing superpower that can make even the grumpiest of customers smile.
So whether you’re a solopreneur or leading a team of thousands, don’t wait to harness the power of video testimonials. Strike while the iron’s hot—or in this case, while your customers are feeling all warm and fuzzy about your business!
Dubb is a video sales system that can be used to capture, share, and embed video testimonials across all of your channels. Using Dubb (particularly, the “reply with video” button on your Dubb action pages), you can easily leverage everything that video testimonials have to offer. To learn more about Dubb (including the ability to sign up for a free 14-day trial), visit dubb.com/register.
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