Social proof is everything in business. Why? Unfortunately, the sad reality is that our world generally lacks trust in brands and companies. This is a result of a myriad of reasons, most of which come down to bad customer experiences. The beauty of testimonials is that they capture a real-life story from a real person that solved a real problem. On top of that, they do it in a way that captures a buyer-seller use case, problem, solution, and ultimately endorsement. Today's video explores the very grueling and distinct challenge of producing testimonials, specifically in video form. Historically, capturing video testimonials was a very challenging process. In fact, in our early days, before we had built the technology that allows people to generate video testimonials with a single click, we used to chase down our clients and try to convince them to record and share testimonials with us. Even though many of them were very pleased with our service, it was very difficult to actually get a produced video from them that we could use as a testimonial. Now, we have solved this problem for us and our entire user base with the testimonial video generator, which allows people to click a single button on a landing page and record a testimonial directly through their webcam or phone. Yes, webcam testimonials! Casual videos capture authentic and real stories, not overly produced videos that look like they star professional actors. Watch today's show to learn how you can incorporate video testimonials into your business and watch your conversion rates increase dramatically. The story continues on dubb.com