How to Easily Set Up a Google Calendar Video Booking Page in One Minute

A Google Calendar video booking page can be an extremely effective way to book upcoming appointments for current customers or prospects. That being said, you may find it somewhat difficult to create a video booking page within Google Calendar. 

For this reason, I am happy to spend this post walking you through the process of setting up a Google Calendar video booking page in about one minute. In the end, you’ll be able to create that video booking page and more easily connect with your prospects, customers, and other members of your audience.

The Value of Video When Booking Appointments

You may have come across this post not even considering the value of video in booking future appointments. After all, whether you are a solopreneur or a member of a large company, you likely rely on text to help you schedule meetings. You may use a service like Calendly or Book Like A Boss to easily schedule meetings and appointments with your clients and colleagues. We like Calendly because it is free and easy to use, but these alternatives are also compelling. Ultimately, all of these services may be “good enough” and you likely move on with other urgent tasks throughout your day.

All of that being said, I think that text-based calendar bookings are missing something. That “something” is all of the benefits of video. Specifically, having a video will dramatically change the way that people understand your message. Along with this, it will increase the likelihood that your target is actually going to book a time on your calendar.

This is for several reasons. At its core, however, video is much more personable, warm, and friendly than text. Video lets you easily show off your personality to members of your audience. This is true even if it’s a super simple message. 

As just one quick example, if you are reaching out to a new prospect about scheduling a future meeting, you can record a quick video saying how excited you are to speak with that prospect. It can literally be ten to fifteen seconds. It doesn’t need to be a long soliloquy. Video is so powerful that even a short, personalized video will go a long way in convincing a prospect to book a conversation with you. 

There is also data showing that adding a video to your calendar booking page can help increase engagement on that page. This is because your prospects, customers, and members of your audience have something to watch. It gives them context as to why they are actually booking time on their calendar. Moreover, it can build trust and create excitement for them. Seeing your face and your excitement to speak with them, they may be more convinced to pull the trigger and schedule that meeting. 

So while text may seem easier or more convenient, I highly encourage you to invest in video booking pages. You’ll be happy that you did. 

Creating Video Booking Pages in Virtually No Time

With that background about the power of video in booking meetings, let’s dig into how you can create video booking pages in an extremely short period of time.

To take advantage of video booking pages, you can use the appointment scheduling software that you are already leveraging. This can be more popular options like Calendly or Book Like A Boss, or less popular options. For the purposes of this tutorial, we are going to use Calendly to connect to Dubb and create our video booking page. While we are going to proceed through a detailed walkthrough here, I encourage you to contact us if you encounter any technical issues. 

Step One: Create a Video

Step one is all about creating the video content that you will share with your recipient. Like I said above, the video doesn’t need to be overly complicated or complex. It doesn’t need to be a “sleek” or “professional” video. In fact, being yourself and being authentic may be a better strategy to get your prospects to book calls with you.

So go ahead and make your video short and sweet. You can say something like, “Hey, it’s Ruben. Click below to book a time on my calendar. I look forward to speaking with you.” As you can see, this is a super quick video that conveys everything that you need to get a prospect to schedule a meeting. While you can be creative with this, there’s no need to reinvent the wheel here. 

While you can use any type of software to record your video, we encourage you to do it within the Dubb mobile app. This will make the next few steps more seamless. If you want to check out or download the Dubb mobile app, you can click here for the iOS version and here for the Android version. 

Step Two: Upload the Video to the Dubb Mobile App

After recording your video, you will want to upload your video with the Dubb mobile app. To reiterate, you can record your video with any app or device. But to proceed with this tutorial, you are going to need the Dubb mobile app. 

Therefore, don’t hesitate to use the Dubb mobile app to record your videos. If you’d rather record your video from your desktop or laptop, you can do so using Dubb in your browser. Regardless of what you choose, we’re confident that you will enjoy it!

To upload your video to Dubb, you are going to need to create a free Dubb account. It’s a simple process, and once you create your account, you’ll be able to easily upload your video to Dubb. As the video uploads, you will see a status bar slowly fill. Once it is completely full, your video has been uploaded.

Step Three: Connect to Your Appointment Scheduling Service

After you have uploaded your video to Dubb, you’re going to need to connect to your appointment scheduling service. 

To do this, you will need to create a call to action. Click on “Select a CTA” and then “Create New CTA.” The GIF below shows this in more detail.

From there, you will see a new window titled “Create New Call to Action.” In the “Integrations” line, you will see the different types of services that you can connect with. For the purposes of this tutorial, we are using Calendly, so you would go ahead and select the Calendly radio button. You will also need to add some details about your Calendly account (including your Calendly username). Some of the other integrations that you can leverage include Acuity Scheduler, Book Like A Boss, HubSpot, ScheduleOnce, and others. Once you have entered your account details, you will be good to go.

All of these integrations work with Google Calendar. It is simple to set up, but again, if you have any questions about this process, feel free to reach out. We would be happy to help with any technical issues that you may have. 

Step Four: Customize Your Video Booking Page

After you have saved all of the details relevant to your calendar booking service, you will focus on your video booking page. Video booking pages are extremely powerful. Viewers can watch your video and then easily book a time on your calendar as they are on that video booking page. Along with this, your video booking page is entirely customizable. You can make it look any way that you’d like.

Ultimately, the problem with normal booking requests is that they don’t have context. This is a grave mistake. Sending someone a booking page without providing context or a personal touch doesn’t always get the response that you want. On the other hand, creating a warm, heartfelt video and posting it on a custom video booking page solves that problem. Therefore, I encourage you to spend some time making your video booking page as great as it can be. 

So let’s talk about some of the customization features that are available with Dubb video booking pages. The first customization option that you can leverage is customizing the URL of your video booking page. Again, this can be anything that you want. As a simple example, it can be “bookatimewith[your name].” It can also be something like “bookatimewith[prospect’s name].” While you can be creative with this, you definitely don’t have to be creative. There are more important aspects of customizing your video booking page. 

Next, pay close attention to your call to action on your video landing page. As you may or may not know, calls to action (“CTAs) are extremely powerful tools. They can help you direct members of your audience toward an action that you want them to take. In this context, it is booking a time on your calendar, but Dubb lets you program CTAs in so many different ways. For instance, you can use a CTA to download an eBook or chat via Facebook Messenger.

So when setting up your CTA to book a time on your calendar, you want to make sure that it is very clear. Make sure that you say it plainly. You can say something like, “Please book a time in the interactive calendar below.” While you may think that it is intuitive or self-evident, there may be situations where prospects see the calendar, but don’t necessarily know what to do with it. You can avoid the confusion (and the potentially missed meetings) by being direct and succinct. 

In terms of the interactive calendar integration, you want that to be below your video. This way, your prospect will get to your video landing page, scroll down to watch your short video, and then scroll down to book a time on your calendar. Making it as simple as possible for them will increase your engagement and conversion rates. 

When you are done making all of your edits to the video landing page, you can click on the “Share & Send” button. You will be free to share your video landing page with a specific prospect or even a group of prospects. 

Additional Things to Keep in Mind

As you can see, this simple four-step process can have you setting up video landing pages in no time. Moreover, the Google Calendar integration lets you easily see your upcoming appointments. It truly is seamless and a great way to both engage with and track contacts with members of your audience.

Along with the four-step process, above, there are several important things to keep in mind when you are creating video booking pages. 

Videos for Different Use Cases

First, let’s circle back to creating videos in the first place. As I mentioned above, one of the more obvious use cases is creating a video for a new prospect that comes across your new organization. You can quickly film an introductory video, upload it to a video landing page, and then send it to that new prospect.

While this is a base case, there are plenty of other situations where you can create different types of videos and then create specific calendar booking pages for those situations. 

As you can imagine, there are plenty of situations where a video and calendar booking page is extremely helpful. For instance, you can have one to invite people onto your podcast. You can also pair a video and video landing page to set up new user consultations. In that sort of situation, you can create a thank you video and a video landing page after an individual has purchased your product or service. Or you can do something like create a video and calendar booking page for attendees at a webinar that you’ve conducted. After watching the webinar, those attendees can watch your thank you video and reach out if they want to further discuss the content (or your company itself).

There are many permutations here, so don’t think that these are the only ways you can leverage videos and calendar booking pages. I recommend that you take a close look at the ways that you communicate with your customers. This can include not only your current video work, but text-based work. Once you have done that, see if you can shoot quick videos and have your audience book meetings on your calendar booking page. Each of these videos can be customized to give context as to why your viewers should be booking a time on your calendar. Ultimately, make sure to spend some time creating custom videos and calendar booking pages for your different types of audiences. 

Take Advantage of Personalization Text

Another feature that can improve your watch and engagement rate is adding personalization text to your videos. Yes, the act of creating and distributing a video itself is a great way to build organic relationships with audience members. The nature of video itself will go a long way in forging those ties. That being said, you still do more to make those ties even stronger.

Using a platform like Dubb, you can include personalization text in the videos that you send to your audience. With personalization text, your viewer’s first name can appear at the top of the video. Better yet, this personalization text can be overlaid automatically. You can see an example of personalization text in the GIF below:

It’s a really good idea to set up personalization text for your videos. Even though it may seem like something small, it can go a long way. For new prospects, it can create a great first impression. For current customers, it can be a simple reminder that you care about them and treasure their business. 

If you want to try out personalization text in your videos, you’re going to need to go to dubb.com and sign up for a free account. From there, begin setting up your video booking page and feel free to implement personalization text as you see fit. In all likelihood, you will find that your audience will enjoy it. 

Experiment and Follow the Data

Finally, these are maxims that you’ll want to follow when creating any type of content. That is the fact that you and your colleagues should experiment and follow the data. 

One general principle of content creation is that we are never entirely sure about what will resonate with our audiences. Even though we have a sense of what that content will be, we cannot know for sure unless we release that content out into the world. 

This principle certainly applies to videos and calendar booking pages. Even though it is easy to shoot a five or ten-second video to entice viewers to book a call with you, there’s no guarantee that your viewers will actually schedule a time on your schedule. In fact, there may be some times where you think you are creating great content, yet your audience isn’t responding the way that you want them to respond. 

While it may seem discouraging, the great news is that there is a tool at your disposal to get closer to what your users want. That tool is data. Using a platform like Dubb, you can see how your audience is responding to your videos and calendar booking pages. For instance, you can track metrics like watch rates, percentage of your video watched, conversion rates, and more. All of this data is easily available on your Dubb calendar booking page. 

With this data in hand, you can then launch little experiments with your video content. For example, if you are noticing that your audience members aren’t watching as much of your video as you’d expect, you may need to make some alterations. You can think about adding more value upfront or perhaps making your videos shorter. 

There is some necessary trial and error here. However, you can expedite the trial and error process by launching quick experiments and iterating from there. By getting into the habit of following data, implementing minor changes, and then following the data again, you will quickly get to what your audience members truly want.

Relying on Google Calendar and Video Booking Pages to Grow Your Business

In sum, you can accelerate toward your business goals by using Google Calendar and video booking pages. By creating personalized, compelling videos for audience members and placing them on a calendar booking page, you can drastically increase your engagement and generate more sales. No matter the size or sector of your business, I really encourage you to take advantage of this opportunity. To learn more about how Dubb can help you create video booking pages for your customers, click here. You can also click here to get in touch with us.