How to Bootstrap to $23M in SAAS ARR in 4 years with Adam Robinson

For this episode, we’re diving into the inspiring journey of Adam Robinson, the man who took his SaaS startup from zero to $23 million in annual recurring revenue in just four years. Yes, you read that right – bootstrapped and thriving in a highly competitive space.

Adam’s story is a testament to resilience, creativity, and unwavering determination. He didn’t just hit a roadblock at $3 million ARR with his first startup in the email newsletter space; he faced the dreaded “slow ramp of death.” But instead of giving up, he kept pushing forward, trying new things, and refusing to settle for mediocrity.

After three years of trial and error, Adam finally struck gold with his second SaaS venture, Retention.com. This innovative platform offers person-level website visitor identity technology to e-commerce companies, helping them boost their customer retention and drive growth.

What sets Adam apart is his willingness to think outside the box and challenge the status quo. He saw an opportunity where others saw obstacles – getting email addresses from website visitors who didn’t fill out a form. This game-changing idea not only turned heads but also opened up new possibilities for personalized outreach and engagement.

But here’s the best part: Adam’s success isn’t just about making money. It’s about creating value, solving real problems, and helping businesses thrive in an ever-evolving digital landscape. His journey is a reminder that with vision, perseverance, and a dash of creativity, anything is possible in the world of SaaS.

So, whether you’re a seasoned entrepreneur or just starting out in the SaaS industry, take a page out of Adam’s playbook. Embrace challenges as opportunities, stay curious, and never stop innovating. Who knows? You might just be the next SaaS legend in the making.⁠

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