How Contractors use Video for Business

Speaker 0:

uh, I’m in your goals. You know what we’re looking to accomplish in today’s call?

Speaker 1:

Okay. Well, um,

Speaker 1:

what I’m trying to figure out is the best. Wait, who use or utilize?

Speaker 1:

Ah,

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dub. Essentially, I’m a contractor,

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and I do a home remodeling. I do it in, Ah, the Maryland area D C. Maryland, Virginia primarily I service Montgomery County, Maryland,

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And what I’m trying to identify is, ah,

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the best

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platform and doesn’t integrate. Like I have now just started with

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keep, which is infusion. Saw the

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marketing,

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and I want to be able to incorporate

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I don’t want to have, like, a bunch of redundancy where I have one system of e mail in one bit, one system of video email. And I was wondering, you know, how do I integrate the video e mails into the keep Or do I just not and just run the two platforms?

Speaker 1:

Um, but I just want to be able to do, like, quick in a drug. Three videos.

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I’ve been looking into video e mails, video e mailing

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for awhile, but

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I think it’s very handy and, you know, no pun intended in my line of

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work. Oh, to be

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able to You let my clients know that. Hey, I’m here, you know?

Speaker 1:

Yeah. Being your place tomorrow. Just a

Speaker 0:

quick and drug introduction. This is what I’m gonna be bringing with me. Is there

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anything you know? If you need anything additional that you’re likely to bring

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that we can discuss or talk

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about that Great. But I would like to see you.

Speaker 1:

You know, you and your whoever else does. The decision maker could be there while we have

Speaker 0:

this conversation. Okay, so this is, like on appointment, like an appointment you’re going to to discuss. I got proposal that. Yeah, that’s a proposal,

Speaker 1:

you know, just a You know, I’ll be there this afternoon. You know? Just want a quick update to make sure we’re still young. You know, I think the

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more way has,

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you know,

Speaker 1:

But by the time they can see me and hear my voice,

Speaker 1:

when I actually steppin up on the door, ring the doorbell, I’ll get in to talk with them. It’s just better for me, and it’s gonna help set me aside from anybody else.

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Okay?

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All right. To tell me a little about where these need source is coming from? What does that look like? You know, how do we get to the point where we’re sending them? Are, you know, to schedule the employment? What’s the but work?

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Well, one

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of the things that I wanna do is, uh,

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incorporate Thea

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email marketing my all my previous clients.

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I’m

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starting to do YouTube now.

Speaker 1:

I have Facebook. I have instagram. I have, um I’m gonna start doing tic tac.

Speaker 1:

Um,

Speaker 0:

okay, So you ready

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to have other paid for lead sources as well? A google. You know that story?

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I want to be able to,

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you know,

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have, like,

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on my website. I’m gonna put like videos,

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you know, in those videos, it’s gonna be what to expect when you’re working with my company. What do you you know?

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You know,

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stuff like that. You know, timelines. You know

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how I accept everybody’s credit cards? Cash check, credit card. I financed a lot of people don’t finance, so

Speaker 0:

Oh, this is, like frequently asked questions. I’d videos are really asked,

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you

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know, send those out in a link for Matt

Speaker 0:

and Yeah, yeah, perfect.

Speaker 0:

So appreciate all that information. Let me recap it here a little quick So we got, um you need follow up type is going to appoint. We have an appointment. We’re gonna help make sure that appointment is successful with a video. On the other thing is lead conversion. So you mentioned you have some lots of referral sources are past. Clients were looking to market too, in a personal kind of educational, effective way. You know, we’re not just say hey, I need your business. We want to provide some value to them and hopefully have them send people over. Okay, So appointments,

Speaker 0:

you know, marketing to existing clients. And then

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you mentioned some lead conversion for, like, maybe some online leads and things like that

Speaker 1:

right in. And in addition to that, you know, I’m going to be starting a newsletter. So and ideo, you know, like tips and tricks that anybody could do it. Their home, you know, how did how did actually caulk your shower

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or simple

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things anybody is capable of doing without too much training? Yeah, Video. Hey, you know, you’ve heard me talk about it. Here’s how it goes and actually

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do it. You know what? You know what? You know It sounds really cool. Is that. You know, he needs to be a part of that that, you know, that newsletter list is like every real filter in your area, because

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I do want to provide value to their list. Andi, what you’re providing would be really valuable for those homeowners, you know, like maybe they just need a little remodel before they sell it or or whatever the situation. But we should definitely get that type of video that content in front of your local realtors, because then they can recycle that, and they’re gonna put you in front of their whole list.

Speaker 0:

Believe something I recommend is, well, just just