Dubb for enterprise can be a fantastic way for you and your colleagues to leverage the power of video. Read on to learn how you can take advantage of actionable videos to grow your business.
A Key Way to Drive Revenue at Scale
If you are a founder or leader at your company, one of your ongoing tasks is driving revenue for your company. It’s business 101. No matter how much you tighten your operating expenses, revenue growth is going to be a key driver to your overall business growth.
There are plenty of ways that you can do this. That said, all of us at Dubb strongly believe that video can help you accomplish your revenue growth goals. Sending video at scale is one of the easiest and best things that you can do to grow your audience, move your prospects down your marketing funnel, and generate sales. Even better, tools like Dubb let you customize these videos (with features like personalized text and more), letting you organically build closer relationships with your audience.
In effect, you are getting the best of both worlds. Tools like Dubb let you use the power of video to create those intimate relationships with your prospects and customers. That relationship-building, in the long-term, can lead to a massive financial windfall for your business.
A Simple Pilot Program
To get started with Dubb is extremely easy. All you and your team need to do is create a Dubb account and then invite all members of your team. Once you create your accounts, we recommend that you start with a simple pilot program. The pilot program is an eye-opening way to see the power of Dubb to help you drive revenue at scale.
In this pilot program, you can go to your top 100 prospect list and send your prospects a quick video from the Dubb platform. These videos can be anything. Most often, however, they are a quick follow-up video from a prior conversation that you had with the prospect. You can create these videos from anywhere, whether you are on your desktop computer at your office or a quick video from your smartphone.
Once you create these videos and send them to your prospects, you’ll start to notice that you’ll get engagement. Your audience members will start calling you back and even sending video responses. You’ll likely get positive emails, and those senders will show their appreciation that you took the time to provide value to those senders. These quick videos can go a long way in helping you build trust with your audience. Your audience will be more encouraged to work with you, and as a result, you’re in a better position to drive more revenue.
Best of all? By doing this, you’re able to capitalize on referrals. Reaching out to your top prospects and audience members, you’ll start to notice that the referrals will start rolling in. Your audience will positively speak about you and your company. They’ll bring up your compassion, empathy, and knowledge about your particular industry or sector. They won’t be able to stop themselves from sharing that knowledge with their colleagues and friends.
Ultimately, Dubb not only helps you drive revenue for your existing prospects, but it can help you get additional drive referrals as well. There is a significant amount of data that conversion rates of referrals are dramatically higher than regular prospects, so capturing these referrals can go a long way in advancing toward your business goals. And as always, if you need any assistance with a pilot program or anything else related to Dubb, you can always contact us. We’d be happy to help.
A Quick Product Overview
A pilot program with Dubb can certainly go a long way in helping you drive revenue at scale. By targeting just 100 of your top prospects, you can build closer relationships, drive more sales, and find even more prospects through referrals.
That said, a pilot program is just the beginning. By using Dubb in your day-to-day video marketing work, you’ll get much closer to accomplishing your marketing goals.
The great thing about Dubb is that it is so versatile. It can help you get more opens, bookings, and conversions. All three of these things are essential to lead prospects down your marketing funnel and into your “current customer” database. Moreover, Dubb integrates with nearly any platform, which can give you the confidence that it will work with your preferred digital marketing tools.
Whatever tools that you are using, we are going to meet you where you work.
With that in mind, let’s start with more opens. With Dubb, you and your team can capitalize on a wide range of features to increase your open rate. For instance, as referenced above, we offer personalization text. This means that you can send one video to 1,000 (or more) people and include their first name right in the video. It’s a seemingly simple way of personalizing your video, yet it can go a long way in building a closer relationship with your targeted prospects.
Along with personalization text, Dubb automatically generates animated GIFs that are embedded in your emails. This can help increase your open rates because it removes one of the key barriers to sending video links via email. Typically, when you’re trying to send a video email to a prospect or client, he or she will hesitate to click on that link—even if it is from a trusted sender. This is almost entirely due to fear of a virus or other malicious software on their computer or smartphone. Dubb’s animated GIFs, on the other hand, not only put your recipients at ease, but they grab your audience’s attention. It is a way that you can increase your video view rates and move prospects down your marketing funnel.
From there, let’s talk about bookings. Dubb creates more booking opportunities for you by including a direct calendar integration beneath your Dubb video. While it is a seemingly small feature, this calendar option is a terrific feature for your business. It is especially useful for prospects who are just entering your pipeline.
One of the most effective things you can do is create a well thought out, educational, and entertaining video that explains your product or service. After watching that video, your prospect can immediately book a call with you or a sales colleague. Getting the prospect on the phone, you can address any concerns they may have, answer any questions, and provide some more color on how your product or service can make their life better. Moreover, a prospect will immediately recognize what to do after watching your video. You can’t make it any clearer and you are shepherding the prospect in a way that is both convenient and profitable for you.
Finally, Dubb can help drive conversions for your company. Our software does this by offering fully customizable call-to-action buttons that can drive essentially any type of prospect behavior after viewing your video content. Booking a call with you and your team, as we discussed above, is one option. Nonetheless, with Dubb, your call-to-action can be basically anything. For example, if you have created an ebook that offers high-quality market research in your particular sector, you can offer that ebook in exchange for your prospect’s email address. You can even have a “buy here” call-to-action for those prospects who are at the bottom of your marketing funnel. Whatever the case may be, Dubb’s call-to-action button lets you easily direct and provide value to your audience.
There is also the exit-intent popup. I’m sure you’ve seen this feature on some of your favorite websites. Essentially, this feature gives you a secondary option to present your call-to-action when a user is navigating away from your page. Even if you find it annoying sometimes, exit-intent popups can increase your conversion rates.
And lest we forget, you can also take advantage of Dubb’s detailed analytics and tracking. For as powerful as video marketing is for your business, it is even more powerful if you use data to inspire your future videos. Doubling down on what your audience likes and avoiding what your audience doesn’t like can be a true game-changer for your video marketing work. At Dubb, we offer an extensive suite of analytics that provide you a granular look at how your videos are performing. For example, you can see how long prospects have watched your videos, if they have clicked any of your call-to-action buttons, and more.
Finally, we offer one-on-one personalized training should you have questions about how to get the most out of Dubb. Our software is intuitive and easy to use, but we are always available should you have any questions.
Leveraging the Power of Actionable Videos
No matter the size or sector of your business, video can be your secret weapon to achieving sustainable, long-term growth for your business. It is an outstanding way to connect with your audience, build long-term relationships, and drive more sales. We’re confident that it is an investment that will pay off for you and your colleagues.
To learn more about Dubb and how we can help you achieve your video marketing goals, click here.
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