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If you want to network more at conferences while creating content, here's how you do it. All you need is a phone. Chicago is the digi mark on Midwest, which is a really great event. Being in Chicago was such a cool experience for me. It's been probably, you know, 15 years since I've been have been there. One of the things that I realized is that by capturing content at a conference, create deep relationships with the people that we meet there. Then we can also create content that we bring back with us that we then share with people having something to show for it after the event. So here's some key learnings that I got from this conference. The first is figure out opportunities to create content at a conference. Record a podcast with someone. You can record a podcast anywhere. Mike on our phones is pretty decent, but you can bring in a USB mic and get a decent reporting from that. The second thing is that if people are going to ask you about your platform, about your product, about your service, try to capture that content as well. You can set up a quick little tripod, even one of those little flexible tripods that you can get on Amazon. Throw a camera on yourself as you're explaining something, that you get a recorded asset that you can put on YouTube or Facebook. You get to share something with them. And most of all, you get a piece of content that you can put on your social channel that attracts other people. Sometimes people actually get really excited about being in those videos because it gives them a little bit of publicity or it's just kind of fun for them. Sometimes they'll be willing to be in your shot, which I think is pretty cool. Another thing overall is that when you put yourself out there and you show people that you can communicate and that you have a story to tell, is that they want you to share that story at their conference. The whole opportunity of speaking at this conference actually came about because one of the event organizers had seen a video of me sharing a story about video market. They had invited me to come and give a talk. So I had a chance to talk at the La event and then also at the Chicago event. Just the fact that you're capturing your content at a conference or anywhere the tracks opportunities at conferences. Another key takeaway is that it's so easy to kind of get into our clicks and kind of hang out with people that we know at the conference. May be the people that we work with or someone that we hit it off with. It's all about getting outside of your comfort zone. One of the things that I did at one of the mixers went around the room and I said, hey, would you guys like to be in a recap video that I'm shooting? For the event. So I just used Apple clips. Kind of went around and recorded three or six second clips of a number of people in the room. And everyone was really excited, happy to be in the video. Not one person said, No, I'd rather not be in it. From those clips, I was able to create a little recap video where I gave a little bit of an introduction and then kind of showed some of my experience, some of the great things that happened at the conference. That was something that I shared on LinkedIn. And then I mentioned everyone in the comments, so anyone that I had met or got their business card mentioned them in the comments. And that way I took one little video with some of the people that I met, some of the experiences that I had with people, share that with everyone in the network. Not only did they see it as an additional sort of touch point to get to know me and maybe what dub is, but also to kind of forge a relationship. They can get to know about you and your life, but also people outside that mix, people beyond that sphere, see your content, learn about you, learn about your company, learn about what you do, get to know you, and then open up new possibilities, new doors for future events. So one of the people that actually really helped me to use simple devices, capture content, share content is Channing. How do you go through your existing workflow where you're networking and meeting people, but then also capture content? I think a big barrier is that people feel awkward recording certain conversations, or they don't know when the right time to record. They don't want to interrupt a conversation flow, or they don't want to be rude, or they don't want to feel awkward reporting. I think a good strategy for that conversation is winding down with them. Take a moment and say, hey, could I maybe interview you for a video that I'm making? If they say no, that's totally fine. Be like, Oh yeah, no problem. Because not everyone wants to be on camera. But if they're okay with being on camera, then just pull out your phone. The interview format is really easy to do and flip the camera on a selfie mode and get you in the frame as well. So what about taking the attaching it to your head? It's intimidating. Attach it to your arm. I think the best way is be sure to leave some kind of contact information where they can see the video. So of course, usually you give them your business card, but make sure to say, oh, also, this is going to go up on my Facebook page, or this is going to go up on my YouTube channel. Chances are if they're in the video, they'll want to share it. Another practice that I got into was connecting with people on LinkedIn right as I met them, saying, hey, let me get your card, or Here's my card. I mean, it's hard to get a little bit outdated now. I mean, everyone's on LinkedIn quickly connect with them right on the slide after you have that conversation. And if you recorded a video with them, then later when the video is posted, you can tag them in the comments and that'll give them a little notification when the video goes live. How can someone go to a conference with minimal tools and record podcasts? You can use voice memos on iPhone or a similar audio recording app on an Android device to record. I'd say invest in affordable microphones such as the Yeti Nano. You will have to plug that into a computer podcast at a conference. You need at least 30 minutes to an hour to set aside kind of alone time with that person. One of the tools that's really helped me to streamline my whole kind of photo and video capturing process is Google Photos. Google Photos is a great app because you can take your photos and videos on your Apple or Android device and then automatically sync them to the cloud. But what's really cool about it is that you can create albums with photos and videos from a couple of days from an event that you went to. You can use the Google Photos assistant to automatically export a really good looking video. It automatically selects short clips from multiple videos and photos, and then you can export that into a short concise 30 to 62nd video that you can then share on LinkedIn, Facebook, Instagram, and Twitter. Great thing about this is that there's no manual editing involved. You can add music and then you can add it to all your social channels. What I always recommend people do is to take a clip like that, maybe even just a simple selfie video that they shot at the conference, share that on LinkedIn, Twitter, Facebook, and then mention people in the comments. That way they can kind of see what your experience was and then kind of forge a relationship with you that's good for making more short form content. You want to make a longer piece of content that you might add it into a ten minute video and post on your YouTube channel. Then I'd recommend bringing along a friend or work colleague and have them shoot for you. That way you're freed up to network and have someone else record you going around the conference, maybe getting some broll shots. By broll shots, I mean general videos. People mingling in the lobby, speakers on stage. Edit that together into a longer video. Make sure you still get permission to report people, free you up a little bit more so you can do more networking and get more content. So creating content and conferences is great, and you're going to see a lot of ROI from it. But let's just face it, when you go to a conference. Goal is to increase sales. So if you can try to figure out a way that you can actually onboard people or sign them up to something directly within your business right at your booth. So that could be as simple as a form where they get a free trial or a form to have someone contact them back. And don't forget, the people that are organizing the event, they work very hard to put these events together. They travel all around the world and they host these events. All the logistics, they coordinate with the hotel. There's a lot of work behind that. Remember to thank the organizers and the people that put the event together to build a relationship with them. Because who knows, maybe next time they're looking for a speaker or they're looking for someone like yourself that can go and participate at one of their future conferences. Thanks again, Aaron, Andrew. Appreciate you guys. Typically when I'm at a conference, kind of working the booth, someone has questions or they want to get some info. This time I said, Hey, listen, what do you think if we record this tutorial video to make it available for you? That way you can have a recorded version of it. Also I get to have something that I can kind of share. I had a chance to sit down, I think, for probably over an hour. Really interesting guy. His name is Doctor Terry Shantani. Harvard educated doctor, kind of into wellness, just like holistic living. A lot of this is new for him. Digital marketing, creating content, creating YouTube videos. Doctor Terryshantani.com is his web address, right? Right. Done a great job. He's got the following of several hundred people on YouTube. He's got this nice channel, deep dive on his YouTube channel and helped him kind of optimize the whole thing. And that was a lot of fun. And we also did some tutorials, how to record a screen video and then how to email a video. I was doing a survey of best speakers. One of the best speaker was Robin, co founded the organization. I did not pay him to say that, I promise. The question is, can Ruben do this for 25 minutes straight, starting now? Thanks for watching this video and be sure to subscribe for more videos.