Here’s the transcript

If you want to network more at conferences while creating content,
here’s how you do it. All you need is a phone.
Chicago is the digi mark on Midwest, which is a really great event.
Being in Chicago was such a cool experience for me. It’s been probably, you know,
15 years since I’ve been have been there. One of the things that I realized
is that by capturing content at a conference, create deep relationships
with the people that we meet there. Then we can also create content that we
bring back with us that we then share with people having something to show for
it after the event. So here’s some key learnings that I got from this conference.
The first is figure out opportunities to create content
at a conference. Record a podcast with someone. You can record a podcast
anywhere. Mike on our phones is pretty decent, but you can bring in a USB
mic and get a decent reporting from that. The second thing is that if people
are going to ask you about your platform, about your product, about your service,
try to capture that content as well. You can set up a quick little tripod,
even one of those little flexible tripods that you can get on Amazon. Throw a
camera on yourself as you’re explaining something, that you get a recorded asset
that you can put on YouTube or Facebook. You get to share something with them.
And most of all, you get a piece of content that you can put on
your social channel that attracts other people. Sometimes people actually get
really excited about being in those videos because it gives them a little bit of
publicity or it’s just kind of fun for them. Sometimes they’ll be willing to be
in your shot, which I think is pretty cool. Another thing overall is that when
you put yourself out there and you show people that you can communicate and that
you have a story to tell, is that they want you to share that story
at their conference. The whole opportunity of speaking at this conference actually came
about because one of the event organizers had seen a video of me
sharing a story about video market. They had invited me to come and give a
talk. So I had a chance to talk at the La event and then also
at the Chicago event. Just the fact that you’re capturing your content at a conference
or anywhere the tracks opportunities at conferences. Another key
takeaway is that it’s so easy to kind of get into our clicks and kind
of hang out with people that we know at the conference. May be the people
that we work with or someone that we hit it off with. It’s all about
getting outside of your comfort zone. One of the things that I did at one
of the mixers went around the room and I said, hey, would you guys like
to be in a recap video that I’m shooting? For the event. So I just
used Apple clips. Kind of went around and recorded three or six second clips of
a number of people in the room. And everyone was really excited, happy to be
in the video. Not one person said, No, I’d rather not be in it.
From those clips, I was able to create a little recap video where I gave
a little bit of an introduction and then kind of showed some of my experience,
some of the great things that happened at the conference. That was something that I
shared on LinkedIn. And then I mentioned everyone in the comments, so anyone that I
had met or got their business card mentioned them in the comments. And that way
I took one little video with some of the people that I met,
some of the experiences that I had with people, share that with everyone in
the network. Not only did they see it as an additional sort of touch point
to get to know me and maybe what dub is, but also to kind of
forge a relationship. They can get to know about you and your life, but also
people outside that mix, people beyond that sphere, see your content, learn about
you, learn about your company, learn about what you do, get to know you,
and then open up new possibilities, new doors for future events.
So one of the people that actually really helped me to use simple devices,
capture content, share content is Channing. How do you go through your existing workflow
where you’re networking and meeting people, but then also capture content?
I think a big barrier is that people feel awkward recording certain
conversations, or they don’t know when the right time to record. They don’t want to
interrupt a conversation flow, or they don’t want to be rude,
or they don’t want to feel awkward reporting. I think a good strategy for
that conversation is winding down with them. Take a moment and say, hey,
could I maybe interview you for a video that I’m making? If they say no,
that’s totally fine. Be like, Oh yeah, no problem. Because not everyone wants to be
on camera. But if they’re okay with being on camera, then just pull out your
phone. The interview format is really easy to do and flip the
camera on a selfie mode and get you in the frame as well. So what
about taking the attaching it to your head? It’s intimidating.
Attach it to your arm. I think the best way is be
sure to leave some kind of contact information where they can see the video.
So of course, usually you give them your business card, but make sure
to say, oh, also, this is going to go up on my Facebook page,
or this is going to go up on my YouTube channel. Chances are if they’re
in the video, they’ll want to share it. Another practice that I got into was
connecting with people on LinkedIn right as I met them, saying, hey, let me get
your card, or Here’s my card. I mean, it’s hard to get a little bit
outdated now. I mean, everyone’s on LinkedIn quickly connect with them right on the slide
after you have that conversation. And if you recorded a video with them,
then later when the video is posted, you can tag them in the comments and
that’ll give them a little notification when the video goes live. How can someone go
to a conference with minimal tools and record podcasts? You can use
voice memos on iPhone or a similar audio recording app
on an Android device to record. I’d say invest in affordable microphones
such as the Yeti Nano. You will have to plug that into
a computer podcast at a conference. You need at least 30 minutes to an
hour to set aside kind of alone time with that person. One of the tools
that’s really helped me to streamline my whole kind of photo and video capturing
process is Google Photos. Google Photos is a great app because you can take your
photos and videos on your Apple or Android device and then
automatically sync them to the cloud. But what’s really cool about it is that you
can create albums with photos and videos from a couple of days from an event
that you went to. You can use the Google Photos assistant to automatically
export a really good looking video. It automatically selects short clips
from multiple videos and photos, and then you can export that into a
short concise 30 to 62nd video that you can then share
on LinkedIn, Facebook, Instagram, and Twitter. Great thing about this is
that there’s no manual editing involved. You can add music and then you can
add it to all your social channels. What I always recommend people do is to
take a clip like that, maybe even just a simple selfie video that they shot
at the conference, share that on LinkedIn, Twitter,
Facebook, and then mention people in the comments. That way they can kind of see
what your experience was and then kind of forge a relationship with you that’s good
for making more short form content. You want to make a longer piece of content
that you might add it into a ten minute video and post on your YouTube
channel. Then I’d recommend bringing along a friend or work colleague and have
them shoot for you. That way you’re freed up to network and have someone else
record you going around the conference, maybe getting some broll shots.
By broll shots, I mean general videos. People mingling in the lobby,
speakers on stage. Edit that together into a longer video. Make sure you still get
permission to report people, free you up a little bit more so you can do
more networking and get more content. So creating content and conferences is
great, and you’re going to see a lot of ROI from it. But let’s just
face it, when you go to a conference. Goal is to increase sales. So if
you can try to figure out a way that you can actually onboard people or
sign them up to something directly within your business right at your booth. So that
could be as simple as a form where they get a free trial or
a form to have someone contact them back. And don’t forget, the people that are
organizing the event, they work very hard to put these events together.
They travel all around the world and they host these events. All the logistics,
they coordinate with the hotel. There’s a lot of work behind that. Remember to thank
the organizers and the people that put the event together to build a relationship with
them. Because who knows, maybe next time they’re looking for a speaker or they’re looking
for someone like yourself that can go and participate at one
of their future conferences. Thanks again, Aaron, Andrew. Appreciate you guys.
Typically when I’m at a conference, kind of working the booth, someone has questions
or they want to get some info. This time I said, Hey,
listen, what do you think if we record this tutorial video to make it available
for you? That way you can have a recorded version of it. Also I get
to have something that I can kind of share. I had a chance to sit
down, I think, for probably over an hour. Really interesting guy. His name is Doctor
Terry Shantani. Harvard educated doctor, kind of into wellness,
just like holistic living. A lot of this is new for him. Digital marketing,
creating content, creating YouTube videos. Doctor Terryshantani.com is his web address,
right? Right. Done a great job. He’s got the following of several hundred
people on YouTube. He’s got this nice channel, deep dive on his
YouTube channel and helped him kind of optimize the whole thing. And that was a
lot of fun. And we also did some tutorials, how to record a screen video
and then how to email a video. I was doing a survey of best
speakers. One of the best speaker was Robin,
co founded the organization. I did not pay
him to say that, I promise. The question
is, can Ruben do this for 25 minutes straight,
starting now? Thanks for watching this video and be sure to subscribe for
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