Business Video Redefined: Breaking Limiting Beliefs

This blog post provides a list of common limiting beliefs when it comes to business and video. It also explains why these are misconceptions, and what a business should expect when looking to leverage video for growth. This video is brought to you by Dubb.

It’s no secret that video is very popular these days. Since the use of smart digital devices has become rampant, people have preferred watching videos over reading textual information. Videos are just so much easier to digest, more engaging, and could even be more entertaining.

Social media platforms today have been promoting video in various ways. Besides YouTube, both Facebook and Instagram have now allowed users to upload short videos called “stories” and to broadcast live video to their followers from any device at any time.

Video is certainly a hit. To date, there are over 1.9 billion users on YouTube, which is about one-third of the internet’s total population. It’s also estimated that online videos will make up more than 82% of all consumer internet traffic by 2022—and that’s 15 times higher than it was in 2017.

Not only is video the future of social media—it’s also the future of marketing. Video increases click-through and conversion rates. As we have already established, information presented through video is easier to digest compared to those presented as text. Some 97% of marketers even claim that video has helped consumers in gaining a better understanding of their products and services.

Video is also a great contributing factor when it comes to gaining and establishing consumers’ trust. By associating a face to your brand, you are communicating the message that you are human and are not just some company trying to sell them products. Video shows consumers that you value them enough to actually communicate with them on a personal level.

In spite of that, there are still business owners who are hesitant about incorporating videos into their sales and marketing strategies. They believe that investing in video is venturing into uncharted territory, with all the unforeseeable risks and difficulties. While having concerns is perfectly reasonable, eventually, we would have to decide to use video if we are to survive the constantly shifting and ever-competitive business landscape.

Let’s explore some of the limiting beliefs that most people have about video marketing.

Myth #1: Video needs to be highly produced.

Most businesses think that producing videos for marketing must involve perfectly written scripts, the best visual effects and animation, and superb cinematic shots.

We see commercials with high production value, and we immediately assume that we would have to produce videos by those standards in order to successfully attract and engage prospective clients. While aiming for excellence in video production is not necessarily wrong, we must also not allow it to prevent us from at least trying.

In fact, excellence in video production need not always be costly. Technology has provided us with great tools and apps that we can readily use for our video production projects. Knowing how to use these tools will help boost your business’ market reach and appeal.

Myth #2: Video requires expertise and expensive equipment.

Here’s the truth: You don’t need to hire professional videographers or expert filmmakers in order to produce great videos. You can produce simple videos and still be able to generate engagement among your target clients.

When we limit ourselves with the belief that we’re not professional enough to get the job done, we are wasting the opportunity to leverage video for business growth. It’s not crucial that you invest thousands on high-end cameras and other professional equipment—you can create videos that are just as engaging with what you already have.

Myth #3: Video production needs to be outsourced.

Because of lack of video expertise, some business owners decide to simply outsource video production in order to come up with the best possible content. This may be a reasonable option, but it doesn’t always have to be the only option.

Outsourcing would require you to take out a significant amount from your budget, and the entire production cycle could potentially take weeks or months to finish.

If your business is not involved in any way with video production, it shouldn’t be an issue for you to make videos in-house. This means that you can put up your own startup team to create simple yet excellent marketing videos for your business. Again, video production doesn’t require high-end tools and gadgets. There are a handful of apps online that can help you put up great content for your business.

Myth #4: In-house video production requires a bigger budget.

When you are considering producing videos in-house, you might be limited by the notion that your budget would not be enough. As we have already established, high-end video equipment and professional video editing software are not required in video marketing.

Now that we’ve got those myths and limiting beliefs out of the way, let’s talk about what business videos should actually be.

Tip #1: Business videos should be fast and easy.

Now, these two things might not be what initially comes to mind when talking about video for business.

Video production shouldn’t have to be rocket science; it can actually be as fast and easy as clicking a button.

With the Dubb browser extension, you have the ability to record either yourself, your screen, or even both at the same time with the click of a button. You can send videos via email, text messages, or even through social media accounts. This can be done in automation or in campaigns, depending on your choosing.

Tip #2: Include tracking and analytics in your videos.

In video marketing, it’s crucial that you are able to track the performance of your published videos. Tracking and analytics information displays the amount of views, interaction, and engagement that your videos are generating. A video platform with the tracking and analytics feature like Dubb allows you to see the extent of your reach, which helps in finding prospective clients.

You need tracking and analytics information to determine the effectiveness of your content in reaching your target clients. When you send a video as downloadable files or attachments by means of text messaging or email, you will not be able to track or monitor any data.

Another common method you can use in sending videos is by uploading them to YouTube and then providing your clients with the link. Doing this is better than text messaging and email, and it’s also not too difficult. But YouTube can only provide you with the most basic data—you can track the number of views, but not much else. Important information is lost when you upload to YouTube and is therefore not the most ideal way to distribute your videos.

By using Dubb, you are able to gather and retain important data. Some of these include who among your recipients are actually taking time to watch your videos, how much of the video they watched, and how your they responded to your material or page after they were done watching.

Additionally, Dubb also provides you with like email open rates, reaction rates, and number of page views. Detailed tracking and analytics information helps you discover sales and marketing opportunities by filling you in on consumers’ behavior in response to your content.

Tip #3: Use Call-to-Action buttons.

Call-to-action (CTA) buttons are intended to prompt responses from the recipients of your video. CTAs allow your recipients to engage with your material and participate as valued clients, rather than just being passive viewers. Also, CTAs enable your brand to immediately attend to the consumers’ needs, at times even anticipating them, paving the way to a better customer experience.

You may have watched videos with CTAs that are mere verbal call-outs. Some pages have link-based CTAs that redirect you to some other page. But at Dubb, we go beyond verbal cues and link-based redirections. We believe that CTAs should be all about functionality. To elicit the best responses from consumers, you would need actual clickable, interactive, actionable, and trackable links that you can have them take place with.

Dubb provides useful CTAs—there’s a calendar service for scheduling appointments, a reply-with-video function for collecting clients’ testimonials, redirections for account registration, and many others. You can also customize your own CTAs that are sure to produce positive results by increasing click-through rates, conversion rates, and sales. This customizable CTA function is exclusive to Dubb, which adds even more value to your produced videos.

It is important to be careful, however, when providing your customers with CTA options, as it could cause them to be overwhelmed and confused. While it is ideal to lay out multiple options to generate more positive results, it is also critical to not flood them by overdoing it.

Tip #4: Establish your personal brand through your videos.

Your branding is primarily what customers remember you by. It’s your identity—it sets you apart from other brands or competitors.

More than just a memorable name, an elegant logo, or a compelling design, a strong personal brand also stands for the customer experience that you are creating. Your branding is your message that you communicate through how your business operates and how it engages with customers.

One downside of using YouTube as your video marketing platform is that the opportunity to establish and maintain your brand is lost when you host your videos on YouTube. When users view a YouTube video, they are presented with various video recommendations and advertisements from other competing brands. This is a red flag, because instead of providing customers an avenue to be introduced to your brand alone, they are placed within an environment where several other brands compete for their attention.

Although YouTube is ideal for discovery, it’s not ideal in distributing business videos. Your videos should come without distractions.

With Dubb, you don’t need much technical expertise to create a page that’s entirely your brand. You can have your brand packaged professionally, complete with logos and no distractions, without having to spend time coding your own website.

Tip #5: Increase your efficiency by being able to send videos in bulk.

Another one of Dubb’s unique functions is the ability to send your videos directly in bulk or through automation. Instead of providing your prospective clients with links to videos on your website or YouTube, you can send business videos directly to them, and still be able to monitor its detailed analytics.

You can do this by sending them out in bulk, meaning, sending a video to a list of people through emails, text messaging, or a combination of both. You can also save time by sending video messages through automation, which saves you time and effort as it does the work for you.

Through automation, you’re able to reach as many clients as possible without taking up much of your time. This allows you to work on other things while the tool does the job of reaching clients for you.

We’ve told you the most common limiting beliefs that hinder businesses from using video. These beliefs we named are only some of I, and there could be many other reasons for you to deliberately choose not to integrate video into your marketing strategies.

No matter what those reasons are, remember that video should not be what holds you back—it should be what pushes you to strengthen your brand and lead it straight to success.

In this digital age, more and more brands are competing for people’s attention online. In order to succeed and thrive in this digital marketplace, you need to be ten steps ahead by using videos in your strategy and maximizing video marketing tools to leverage your reach.

With Dubb, you are provided with all the tools you will ever need for video marketing. There’s no need to learn complicated video editing softwares; you need not purchase any expensive professional equipment; and it doesn’t require too much creative expertise. Dubb has made video marketing easy for you.

Apart from the convenience it offers, you are also given useful data about your content’s interaction and engagement. It provides valuable functionality to help you provide excellent customer experience. The best thing about it is that it provides a space that’s completely yours, free from distractions by other competing brands.