Searching for a Bombbomb Alternative? Meet Dubb

Here’s a quick statistic you might be interested in.

Including a video in the initial email in a campaign can increase the click-through rate by 96%. 

Also, another survey showed that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. These numbers all point to the fact that video marketing is a growing trend — and it works effectively!

As the demand for video content grows, there’s a corresponding supply of tools to create and share videos online. And when faced with many options, it might be difficult to decide the best one to pick. 

Before paying for a video communication software though, it’s important you clearly define your business needs. This will help you narrow down platforms that are a good fit and built to solve the kind of problems you have. 

In this article, we’ll be looking at a detailed head-to-head comparison between two popular video communication and hosting platforms, BombBomb and Dubb.

Let’s start out with what they both have in common.

Video Creation Tools

Chrome Extension

Both BombBomb and Dubb have similar Chrome browser extensions that allow users to easily create and share videos.

With the browser extension, you can record videos in three different modes. The webcam-only mode is better suited for recording presentations with a focus on the speaker, while the screen-sharing option is better suited for demonstrations. This mode allows you to record your screen — either the full desktop or a specific tab. 

And if you would prefer to show the speaker in the videos, it’s possible to record with both the webcam and the screen at the same time.

Unlike most video communication platforms where users are restricted to recording with a particular mode throughout a recording session, both BombBomb and Dubb allow users to start with and cycle through different modes during a recording session.

That’s as far as the BombBomb extension goes, but Dubb takes it a step further. Asides recording capabilities, there are other useful tools included in Dubb’s browser extension;

Pause & Resume Feature

Another feature that puts Dubb ahead of BombBomb is the ability to pause and resume video recording sessions. This acts as a real-time video editing tool as it eliminates the need of having to edit and trim out unwanted parts of the video.

Annotation Tool

Dubb’s browser extension has an annotation tool that allows you to highlight, underline or circle specific items on your screen while recording. This comes in handy when you need to point out a specific item in your presentation to get your point across quickly.

Virtual Background

Sometimes you may be in a busy environment and need to quickly create videos. Dubb offers a green screen feature that helps users record videos with a virtual background. Once the green screen is enabled, you can select any background from the template and start recording.

Although both platforms have a Chrome extension that makes it easy to create videos, they differ in some way and Dubb has a slight edge in functionality in this comparison.

Gmail Add-On

BombBomb and Dubb have add-ons to enable you to create and send videos directly from Gmail. This comes in handy when you need to quickly access your library of videos, check activity and it saves you time from cycling through different apps while working.

With the Gmail add-on, you can send one-to-one videos with a specific contact or run campaigns where you send videos in bulk to multiple recipients. There’s also an activity tab on the add-on where you can keep track of the performance of your campaigns. Dubb’s advanced analytics will display the time a video was watched, how much of the video was watched and other useful performance data.

Desktop and Mobile Apps

Both platforms have mobile apps (available for IOS and Android) that let users create and upload videos. 

BombBomb alternative, Dubb, has a desktop app that is useful when you are working from home or the office while the mobile app allows users to easily record, send, and track videos on-the-go. 

What makes the Dubb mobile app versatile and one step ahead of BombBomb is its powerful editing features — such as splicing multiple clips together, adding music, text overlay, and more.

Ultimately, Dubb users can use their mobile devices to create high-quality videos, upload them directly to the platform, and view the performance of their campaigns from the analytics area.  

Flexibility to Customize

It’s important for organizations to keep branding assets consistent across all channels. So having the flexibility to tweak certain elements to fit your brand is something to look out for.

Video Modification

Let’s start with the freedom to customize the actual videos.

A quick look at the video editing side of things, we’ll see that both Dubb and BombBomb are a bit similar and share almost the same features. They have a suite of editing tools that lets you add watermarks, background music, and personalized text overlays over videos.

While BombBomb doesn’t allow users to upload SRT caption files, with Dubb you can add (or automatically generate) subtitles/closed captions, as well as upload multiple clips and merge them into one video.

Video Page Customization 

Another aspect of customization that is worth comparing is the landing pages where the videos are hosted.

BombBomb Video Page Customization

BombBomb allows you to upload and host videos on landing pages that can be customized. Even though the ability to customize video pages is reserved for customers on the PLUS plan, there’s still limited flexibility.

Another useful feature that BombBomb offers is the ability to customize CTA buttons. Users are not restricted to link-based CTA buttons and can select different types, but they’re not as flexible as Dubb.

Dubb Video Page Customization

BombBomb alternative, Dubb, makes creating landing pages easy with several pre-built templates. After selecting the desired template, you can edit the landing pages to match your brand by adding custom logos and tweaking other assets — including editable color schemes and even taking it a step further.

While there are some limitations with BombBomb’s CTA buttons, Dubb lets you customize multiple buttons for different purposes. This gives your viewers the option to perform different actions — anything from collecting video replies, filling out forms, or even downloading files.

It doesn’t stop there. Dubb makes engaging with viewers even easier by allowing you to integrate your calendar app and Facebook messenger. This way, your viewers can easily book a meeting or start a conversation without leaving the page.

Another notable feature Dubb offers that is worth mentioning is the playlist tool. With Dubb’s playlist feature, you can add multiple videos, splice them together, and enable auto-play such that each video in the sequence loads up automatically after the preceding one.

Finally, there’s Dubb’s Action Page Presets. With Presets you can pre-select a saved combination of settings for your Dubb Action Pages. Streamline your creation and sharing process by having Presets for all your various efforts. Presets include settings such as Calls-to-Action, privacy options, playlists videos, branding, captions, messaging, and more.

Video Sharing

You want to make sure your video reaches the right prospect, grabs their attention, passes your message clearly, and makes it easy to take action. Let’s see how both platforms compare based on different key features;

Just like BombBomb, Dubb allows you to send individual and bulk emails and track performance. But Dubb takes it a step further — there’s a built-in CRM where you can easily import and organize all your contacts. 

Marketing Automation

BombBomb offers basic automation that allows users to send different emails within a specific period of time. Users can only add delays between email and that’s about it. But Dubb’s powerful marketing automation takes distribution to a whole new level.

Unlike BombBomb, Dubb doesn’t limit you to emails, you can also send out text messages via the dashboard. With Dubb’s automation, it’s easy to build out a simple or complex sequence for sending out both SMS and emails. You can include delays, if/then statements, and specific tags. 

Contacts can also be segmented based on their activity so that the right message is delivered to the right person.

To make sharing as efficient as possible, there is an editable email template. This can be formatted as needed and personalized with texts, links, and custom thumbnails. If used effectively, these elements will dramatically improve your response and click-through-rate.

This level of automation is currently not available on BombBomb, so Dubb takes the lead in this category.

Analytics and Tracking

There’s no point running a campaign if you don’t keep track of performance. BombBomb and Dubb offer a similar degree of tracking, but Dubb provides deeper analytics. With Dubb, you can see specifically who watched a particular video, what percentage of the video they watched, and the actions they took — you can even see if they clicked on the CTA.

PRICING

At this point, we’ve compared the features and benefits both platforms offer. Even though there’s a lot of similarity between BombBomb and Dubb, there are major differences that put Dubb ahead in a side-by-side comparison.

Now let’s see how both platforms compare in terms of pricing. 

BombBomb starts out with BombBomb essentials priced at $29/month or $299/year. Even though there are video creation tools and hosting included, This plan has a lot of limitations that would get in the way of running a successful campaign on a large scale. Key features like detailed analytics, automation, ability to send bulk emails and customize landing pages, and some integrations are things BombBomb essentials users will miss out on.

Dubb’s equivalent of BombBomb’s entry plan has all these features (except automation) including fully customizable landing pages and CTA buttons — and costs only $8/month.

For business use, it’s recommended you pick a plan that has all the important features. Your organization will most likely need things like a shared team folder, customizable video pages, and branding, as well as editable CTA buttons.

That being said, BombBomb offers a “BombBomb Plus” plan that starts at $49/month or $499/year. They do not have a flexible automation feature which is crucial for delivering the right video at the right time. And users who need complex automation will have to pay for a third-party tool and integrate with BombBomb. 

On the other hand, Dubb’s comparable “Pro” plan offers the same features and more for $40/month or $384/year. This pricing is about 30% less than BombBomb — with advanced automation included. There’s also more flexibility to customize CTAs and include your calendar in the video pages.

Users who are already using a stand-alone marketing automation software can opt for the lower-priced Dubb plan of $8/month to save cost. And Dubb will seamlessly integrate with the tools you’re using.

If you’re sitting on the fence and need to test-run the platform and see if it’s a good fit for you, no worries. BombBomb and Dubb offer free trials so you don’t have to pay full price to get access to both platforms. There’s no commitment on your part at all as your credit card isn’t required for the free trial.

CONCLUSION

Using videos for communication (either via email or social media), or as part of your marketing campaign, has been proven to boost engagement and conversion rates.

Dubb which is a solid BombBomb alternative offers all the functionalities that BombBomb offers and more. You’ll get more flexibility to create and customize your video landing pages for better engagement. But it doesn’t stop there.

Dubb’s powerful automation and CRM tools will help you manage and segment your contacts. This way you automatically send the right message to the right audience to boost your conversion rates.

So we’ve seen that as a BombBomb alternative, Dubb offers a lot more tools and features — like video testimonials — all in one place. And at a lesser price, too.

If you’d like to test out Dubb’s powerful tools to boost engagement and conversion rates on your campaign, start a no-commitment free trial here.