Best Practices on Calls to Action

In this recap from a Dubb Support episode, we are going to take a deep dive into best practices on calls to action. Whether you are just hearing about calls to action or want to get the most out of your video calls to action, this post is going to help you get much closer to your sales and marketing goals. If you want to watch the video in its entirety, go ahead and click on the play button above. Enjoy the conversation!

At Dubb, we are obsessed with calls to action. They are some of the most powerful ways to build strong relationships with your prospects and generate more sales. If you aren’t yet using calls to action in your day-to-day sales work, I strongly encourage you to do so.

Whether or not you have already used calls to action, in this post, we are going to explore what they are and how you can leverage some best practices to get the most from this extremely effective tool. To help us explore everything that calls to action offer, we are going to use them within the Dubb platform. If you are already a Dubb user, you are all good to go. If you aren’t, however, you can sign up for an account by clicking here. By doing so, you can also take advantage of a free 14-day trial of our premium plans, so I highly encourage you to take advantage of this opportunity.

Some Best Practices on Calls to Action on the Dubb Platform

As you likely already know by now, calls to action are tools to help your audience do something. They are essentially ways to get your audience from point A to point B. As sales professionals, we all want our prospects to hit the buy button and purchase our products or services. That being said, the road to a purchase isn’t straightforward. You may need to nurture the prospect, and because of this, calls to action can be your best friend.

With this idea in mind, I want to directly dive into some of the best practices on calls to action if you are leveraging them on the Dubb platform. Even if you aren’t using Dubb, these best practices will help you get immense value from your calls to action. In the end, they will likely help you increase your conversion rates.

Create a Valuable Video

This may not be the most obvious best practice, but it is the one that is arguably the most important. When we are talking about calls to action on Dubb, we are speaking about the call to action buttons that you will find below your video on your video landing pages. Whenever you upload a video to Dubb (or record it using one of Dubb’s recording tools), you will get a Dubb video landing page for free. On your Dubb video landing pages, you will see your video prominently displayed at the top with call to action buttons below your video.

With this background in mind, it is extremely critical to create a video that generates some value in your viewer’s life. By leading with value, you will maximize your chances of having the viewer finish the entire video and click on one of your call to action buttons. You may have some of the most effective and engaging call to action buttons below your video. That being said, if that video isn’t resonating with the viewer, you’ll probably find that your call to action buttons won’t be clicked.

Yes, call to action buttons are extremely powerful. However, they don’t work in isolation. You need to ensure that your video is valuable and that it creates something positive in your viewer’s life. That positive thing can even be an entertaining or funny moment that breaks up their day. Whatever the case may be, I highly encourage you to spend time creating the most valuable video possible. If you do that, you will find that your call to action buttons will be much more effective.

Along with this, make sure that you are speaking naturally to the camera. If you are creating a sales video for a specific prospect (or group of prospects), it will probably be in the form of you speaking directly to the camera. This is a powerful way to go about it, but as you are recording, you want to relax. Just speak to the camera in a way that you would speak with a close friend or family member. By approaching the video in this relaxed style, you will put your viewer at ease and highlight the value that you are providing in the video itself.

Include Call to Action Buttons that are Relevant to Your Viewer

This is an extremely important best practice when it comes to incorporating calls to action in your sales work. As you know, not all prospects are created alike. That being said, they may be in similar positions within your overall sales funnels. Depending on their familiarity with your product, service, and/or company, you may need to serve them with different call to action buttons.

That leads us to some of the call to action options that you can find within the Dubb ecosystem. While there are plenty of options, some of our favorites include the following:

Direct Calendar Booking: This is a great call to action option for those prospects who are at the bottom of your sales funnels. At the same time, they can be useful for those prospects who are just hearing about your company. Essentially, this call to action lets you integrate your calendar booking software with your Dubb video landing page. That way, after a viewer watches your video, they can click on this call to action button and directly schedule a call on your calendar. Using Dubb’s integrations, you can be sure that they aren’t double booking a time and/or date on your calendar, making this an easy and effective way to get prospects on the phone.

Just think about it: even when you are sleeping, your sales videos can be generating calls and meetings for you. No matter where you are and what you are doing, you are leveraging the power of technology to generate discovery and sales calls. Pretty great, right?

Download a White Paper or eBook: Sometimes, you may have text-based assets that do a great job explaining your product or service. These can be things like white papers, eBooks, and other PDFs. In other circumstances, you may want to create these types of documents, but aren’t sure where you can distribute them. In either case, Dubb lets you hook up these digital assets with call to action buttons. These call to action buttons can be especially helpful for prospects at the top of your sales funnels. You may have just met them at an industry conference or even during your commute to work. Whatever the case may be, this call to action button can do a great job explaining how your company can change your prospects’ lives.

Reply With Video: This is an extremely powerful call to action button for prospects at all levels of your sales funnels. As you can guess, it lets them reply to your video with a video of your own. This helps in two distinct ways. First is pure efficiency. Instead of having to type out a lengthy email and think of a subject line, your viewers can click on one button, speak to the camera, and send the video off. Along with this, the reply with video call to action button can help you gather video testimonials. Video testimonials are awesome ways to generate social proof for you and your business. If you can visually show how your product or service has changed other people’s lives, you make it much more likely that new viewers and prospects will follow their lead and purchase your product or service.

Customer Success Stories: This is a call to action button that leverages some of the elements that we find with video testimonials. You may have a web page that shares the stories of customers who have achieved massive success with your product or service. This may come in the form of video testimonials (as discussed above) or written testimonials. Regardless of the format, if you have a central hub for your customer success stories, you can link them to a call to action button. While this option is especially powerful for viewers towards the top of your sales funnel, it is also powerful for those in the middle and toward the end.

Link to Any Webpage: Finally, Dubb lets you link to any webpage or website. This can be everything from your company’s “about” page, your company’s blog, or even a purchase page. This means that you can use this call to action button to plug and play with any website. As you can guess, depending on which website you link to, this is a great call to action option for prospects throughout your sales funnels.

I encourage you to keep these options in mind as you are making your choice. Whether you are making a video for a new prospect or an extremely warm prospect, being thoughtful about your call to action buttons increases your chances of success.

Rely on Data and Analytics

Finally, I want to talk about the power of data and analytics. One way to make your call to action buttons even more effective is to see how your viewers are interacting with them.

But let’s back up. One of the great things about a video platform like Dubb is that you can get extremely granular information from your viewers. Yes, platforms like YouTube and Vimeo offer data to content creators. That data can include things like number of views, number of likes, and number of subscribers. That being said, if you are creating video in a sales or marketing context, you likely are going to need more detailed data than that. Preferably, it will be data about prospects that you are targeting.

With Dubb, you get a wealth of specific data at your fingertips. Whether you are sending your video to one individual or a list of tens of thousands of people, you can easily see who is clicking on your call to action buttons. Moreover, you can see whether a certain prospect watched your video, how much of the video they watched, and even if they left an emoji reaction.

I’d argue that this feature is especially powerful if you are sending a video to a very large audience. Once you do this, you can filter the results based on who is clicking on call to action buttons. You can then serve them with other videos or emails, with the ultimate goal of building the relationship and getting closer to a sale. With Dubb, you can even build automated workflows that do the heavy lifting for you. By programming workflows in advance, you can be sure that you are serving high-quality content to those who are actually interested in your product or service.

Moving Forward with Calls to Action

While this was a brief overview, you can see that there are several best practices on calls to action. I encourage you to adopt these first principles and follow them as you are leveraging call to action buttons on Dubb. As always, follow the data. Try different things and see what happens. In the end, I wish you the best of luck!

At Dubb, we love thinking about and discussing ideas like best practices on calls to action. Click here if you have any questions about the content in this post. You can also click here to learn more about Dubb and click here to register.