Best Practices for using video for Mortage and Real Estate

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– Questions

-Types of videos

– Customize

– Distribute SMS/Facebook

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Transcription from Video (transcription automatically generated with Amazon Transcribe)

Speaker 0:
I’m that
Speaker 0:
Terry had some questions about X y z m and mortgage and real estate. You know, so little brief intro Course.
Speaker 1:
Sure. I’m Terry Robinson had been awarded banking for 30 years.
Speaker 1:
I started when I was 18
Speaker 1:
to finance companies. Worked for Wells, Norwest Loan Depot. So I’m recovering mortgage bankers. I like to call it
Speaker 1:
so I’ve just teamed up with a group of guys that
Speaker 1:
do a non standard method of credit repair My view of credit repairs. I’ve hide under my desk when I saw credit repair guys come in
Speaker 1:
not not throw credit repair because it never worked out really well for me.
Speaker 1:
Virtually all of my clients, actually, last time I left him in a worse position six months later and have a valued client say they stuck me in this program and my credit is actually got nowhere last None now, shy, 1500 bucks. So, yeah, my experience is not so good. So story thin. Um,
Speaker 1:
the gentleman that I’ve known for a very long time since he’s got a new process
Speaker 1:
that is non traditional deals more with a, you know, fried remediation. I get it challenges. There’s something different
Speaker 1:
challenges out actually help people get them where they need to go. But not many companies know it. So his deal was. He hit me up on linked in It says I can actually help somebody in Western 30 days and I’m like, Rule of my eyes like I just that
Speaker 1:
and again. So anyways, I gave him a deal from one of my loan officers. I managed division in the Northwest and I said, Hey, let’s try this again Charging anything up front pay performance model, which was kind of interesting. 80% guarantee in terms of knocking everything out in 90 days or you don’t pay, I said, All right, let’s do it. So it actually worked out and, you know, over the course for about a year, I would give him a few 100 clients, and
Speaker 1:
he actually said, I know you’re getting tired of the whole word is business. It’s not used to be, Yeah, why don’t you help me develop the national platform with your reach? Two more vigilant officers. So that’s that’s probably a little long, but
Speaker 0:
awesome know the background. It appreciate that. So still, him orders technically, but we’re kind of in a bridge between this awesome credit repair system. And
Speaker 1:
now I’m out
Speaker 1:
months I
Speaker 1:
made the transition,
Speaker 1:
but yeah,
Speaker 0:
Okay. Okay, so So So now basically, primary goal is to reach out to your contacts mortgage industry
Speaker 0:
to know about this amazing service. And what is that process? Typically look like? The directing the phone calls is just pushing into a website. A landing page? What is that workflow for? You look like. And what is the goal? That’s a great question.
Speaker 1:
Because, you know, we live in such an attention deficit disorder world. I know that. I don’t
Speaker 0:
I
Speaker 1:
can’t read all my e mails, landing pages. I think it becomes less effective websites. They’re terrible. Email conversion sucks. You know, in my view, is that we have lost that authentic ability to build connections. The advantages with technology like this is I’ve done it. I used to be a bom bom user when it rolled out way back to the day
Speaker 1:
builders and realtors, and I crushed it with that platform. Um, so, you know, I think that getting ahold of, um, are,
Speaker 1:
you know, ideal partners in referring US potential clients so they can close more deals. They’re not interested in six months or nine months. They’re interested in right now. Yeah, credit score. You know, load officers, Windows, Air like this. What’s what’s what’s my fee check in next 30 days and I get it. You know, that’s where we come in is that we’re kind of a concierge. Service of V I. P. If you want to go to the front of the line, we’ve got a program for you. It’s not traditional predator appears. So how do I connect with those people and get a very brief to the point message? And I like the platform that I was looking at it in terms of just getting to the point with the message. Yep, that’s what I think you need to do these days is just get record for
Speaker 0:
exactly great, Great. Okay, so it’s appreciate that. So it sounds like
Speaker 0:
education, kind of where we’re reaching out to you. And the purpose of what you want to do with the video is too quickly explain. Get straight to the point to your audience of who you are, what you’re trying to do, how you can help.
Speaker 0:
What is outreach look like, right now, is it, Uh, email. I know you mentioned visible people kind of conversion rates linked in cell phones. What is the entire process looked like right now,
Speaker 0:
you tell me about the car. We’ve
Speaker 1:
done some Facebook campaigns where we had more of a consumer facing camp pain. But then we’re just starting to formulate a, uh, referral partner campaign to let you know that there’s a path. Actually, instead of losing those deals because the average critically. Right now I say the word is tough, you know, get a boat to the finish line is a challenge in a lot of time that has to do with Craig scores, so we could actually provide them a