Basic Functionality of How to Create Videos, Attach to CTA, Branding Opportunities

In this recap from a recent Dubb Support video, we dive into how to create videos, attach call to action buttons to those videos, and increase your overall branding through video. This is a fantastic video for anyone who wants to build greater connections and generate more sales. If you want to view the video in its entirety, go ahead and click on the play button above. I hope you enjoy the conversation!

Whether you are a solopreneur or a sales leader at a much larger company, you are undoubtedly looking for ways to grow your business. Sure, growth is about getting new clients into your business and upselling some (or all) of your current clients. Without doing both, you are going to find it hard to achieve your goals.

Beyond the actual selling process, however, you will want to focus on bolstering your brand. By “your brand” here, I’m speaking about both your company’s brand and your personal brand. Even if it may make us feel uncomfortable, branding is a quintessential part of reaching our business and career goals.

So these are all important tasks that we need to advance every day. At the same time, we are all busy. We have to constantly put out fires at work and at home.

So what can we do?

I firmly believe that video can help you accomplish all of these goals. Whether you are trying to build a closer relationship with a prospect, convince a warm prospect to make a purchase, or get more recognized in your sector or industry, video can get the job done.

Therefore, in this post, I want to explore some basic functionality of video. We are going to discuss how to create videos, attach call to action buttons to those videos, and use the power of video to build your brand. At the end of this post, you will be in a great position to use video to create the business that you have always wanted to create.

To get the most out of this tutorial, you are going to need a Dubb account. If you have already signed up for Dubb, you are good to go. If not, you can do so by clicking here. And if you are just signing up for Dubb, you can take advantage of a free 14-day trial of our premium plans, so don’t hesitate to do so.

Why Video is So Powerful

To kick off this discussion, I want to speak about why video is so powerful. It is all too easy to jump into the how and to show you the technological power of Dubb. While this is an important part of the conversation, understanding the why can help you get the most out of this wonderful tool.

If I had to sum it up, I would argue that video is so powerful because it helps you build genuine, authentic connections with your audience. Your audience can be everyone from the CEO of a Fortune 500 company to a prospect that you just met at an industry conference. Whoever it is, video gives you the power to share personal stories and truly show how your product or service will improve their lives.

True, you can build close connections over text-based communication like email. But at the same time, video gives you many more tools to build (and maintain) that connection. As humans, we are wired to hear stories, and video is the best storytelling mechanism. You can tell compelling stories from your office, at an industry conference, on your way to work, or even on your walk to lunch. Armed with just your smartphone, you can create stunning, professional videos that can leave a strong impression on your audience.

Not only that, as humans, we are hard-wired to seek out visuals. One study shows that the brain processes images 60,000 times faster than text. It is these visuals that are memorable and enticing. Now, if you can make your videos customized and personalized for a specific prospect? You are in a fantastic position to build a true relationship and even generate a sale.

In the end, the best way to see the power of video is to try it for yourself. In the paragraphs below, we are going to talk about how you can quickly get started with a video of your own and add features that will make it much more likely that your viewer follows up with you.

Let’s jump into it.

Creating Video Content with Dubb

To get started with video sales and marketing, you are obviously going to need a video. There are all types of videos that you can create on the Dubb platform. The best way to find out how is to look at the different types of video creation tools that we offer.

For starters, there is the Dubb mobile app. You can find the app for iOS and Android devices by clicking here. The Dubb mobile app is so powerful because it offers an extremely easy way to record and edit video content wherever you are. On the recording front, the Dubb mobile app lets you add music and text to your videos, start your recording from the selfie camera on your phone (and then easily switch back and forth between videos), and record videos in clips.

This last feature is especially powerful. Let’s say that you are trying to create a selfie video that explains a new feature of your product or service. You may be able to record the entire video in one take. On the other hand, since the feature is so new, you may stumble over your words when speaking about it on camera. If this happens, there’s no need to worry. You don’t even need to go back and record your video from scratch. Instead, you can pause, collect yourself, continue where you left off, and then splice those clips together during the editing process. It is a much easier (and less stressful) way of recording your sales videos.

These are just some of the ways that you can record stellar content with the Dubb mobile app. You can also edit those videos wherever you are. Like I mentioned above, you can splice clips together and create one cohesive video. Along with this, you can edit titles, call to action descriptions, and more. Once you are done editing your video and upload it to Dubb, you will have even more tools to build connections with your viewers and lead them down your sales funnels. More on this in a bit.

Along with the Dubb mobile app, there is the Dubb Chrome extension. You can download the Chrome extension by clicking here. The Dubb Chrome extension offers you another way to create video content within the Chrome browser. Once you download the extension and open Chrome, you will see a small Dubb icon on the top right part of your browser. Once you click on that, your computer will ask you for access to your camera and microphone. After doing that, you will see that there are a variety of options at your disposal.

The Dubb Chrome extension lets you easily record a video from your webcam. This is a straightforward option and can be a good choice if you are recording a sales or marketing video from your office. You also have the ability to record screen recording videos. These, essentially, are videos of your screen as you are using your computer. Screen recording videos are powerful for a whole number of reasons. That said, I think they are most powerful when you are trying to explain a concept or idea to another person. For instance, you can create a screen recording video to help a prospect walk through a contract. You can use one to show a current customer how to better use your product or service. You can even use screen recording videos as part of a new hire onboarding process. Whatever the case may be, screen recording videos help you quickly articulate concepts or ideas.

One of the cool features of your screen recording videos is something called the annotation tool. This tool lets you draw on your screen as you are recording. It can be a helpful way to highlight an important idea or concept in your video. As a simple example, let’s say that you are walking a prospect through a contract. Using the annotation tool, you can underline or circle key concepts or passages that your prospect will need to acknowledge before signing the contract. While this idea is simple, I’m sure you can imagine the possibilities here.

The screen recorder also lets you include your webcam in a corner of the frame. Traditionally, this is in the bottom left part of the screen. This can be a great way to keep your viewer engaged when you are sharing your screen recording video. If you don’t include a live image as you are speaking, it can be easy for your viewer to tune out. Choosing to remain on camera even during your screen recording videos can help you strengthen your connection and more effectively deliver your message. At the same time, if you don’t want to include your webcam in your screen recording video, it’s no problem. You can include a still image (or no image at all). It’s your choice.

Finally, to wrap up this discussion of the Dubb Chrome extension, I want to speak about integrations. One of the coolest parts about Dubb is that you can use our tools and software on some of your favorite platforms. The power comes from the Dubb Chrome extension. Once you install the Chrome extension, you will start to see the small Dubb icon in places like Gmail, Outlook, Salesforce, LinkedIn, Facebook, and more. Once you click on that button, you have the ability to create video content and share it on those platforms.

I’m sure you can see how powerful this is. This means that you can more easily leverage the power of video when using your favorite social networks, CRMs, email platforms, and more. Instead of needing to switch back and forth between tools, you can stay focused on one environment and start creating great video content. While it may seem like a small thing now, you will see how much more productive it makes you when creating your videos.

Customizing Your Videos

Now that we have talked how to create videos on Dubb, I want to spend a little time talking about customization. When you are creating video content in the sales and marketing context, you will want to spend some time personalizing and customizing your videos. Granted, if you are sending a video to an extremely large list (say, tens of thousands of people), you may not be able to do as much customization as you’d like. However, if you are sending a video to one specific prospect, it is in your interest to spend some time customizing and personalizing that video.

The great news is that with Dubb, you can easily customize your video for any type of audience. Whether you are sending the video to a core prospect or to a much larger group, Dubb provides you with some tools to make your video stand out.

Let’s start by speaking about personalization text and animated GIFs. Personalization text helps you add a personal touch to each of your videos. Once you have finished recording your video and upload it to Dubb, you will see that there is an option to add one line of personalization text above your video. Typically, we see Dubb users include the line “Video for X” (X being the recipient’s name). You don’t have to do this, however. You can include whatever type of one-liner that you’d like. Once you decide on the text that you want to include, you will see it prominently displayed on top of your video. It may seem like a small thing on the surface, but this personalization text can entice your viewer to click on your video and listen to your message.

Align with personalization text, let’s talk about animated GIFs. I’m sure that in your regular Internet browsing experience, you have come across (or even shared) GIFs. GIFs can be funny and entertaining, but above all else, they grab our attention. They force us to stop, take a look at the GIF, and, in certain circumstances, take some action. At Dubb, we understand the power of animated GIFs and how they can entice someone to watch a piece of content. Because of this, we have created software that lets you automatically send animated GIFs when you are sending videos through email.

For instance, let’s assume that you created a specific video for an important prospect. It is a quick, selfie sales video that explains why your product or service is so valuable. Once you upload that video to Dubb and copy and paste it into a Gmail message, for example, you will see that an animated GIF automatically appears. That animated GIF is of the first three seconds of your video. If you don’t like your first three seconds? No sweat. You can change the animated GIF to whatever you’d like. This animated GIF is only three seconds, yet it can go a long way in enticing your viewer to click on your video. Combined with personalization text on top of your video, you are putting yourself in a great position to spark a new relationship (or bolster an already-existing one) with your viewer.

Now, there are some situations where you can’t find an animated GIF for your videos. For example, if you are sending your Dubb videos over a social network (like LinkedIn), you will see a still image instead of an animated GIF. You can still customize this still image (and add things like personalization text). However, if you are passionate about using the animated GIF feature when sending all of your Dubb videos, you are going to need to send your videos via email. Whether you are using Dubb’s integrations with Gmail or Outlook or simply pressing on the “Copy for Email” button and pasting your video into an email message, you can leverage this feature for your videos.

Dubb Video Landing Pages and Calls to Action

There is another element to customizing your Dubb videos that I want to talk about here. To this point, we have talked about how to create videos and how to add some simple customization to those videos. In this conversation, however, we haven’t talked about what happens when that viewer clicks on your animated GIF or still image. The great news is that once they click on either of these things, they are taken to a page that can greatly help you generate more sales.

So what happens after the click? Ultimately, your viewers are taken to a Dubb video landing page. You can think of Dubb video landing pages as the central hubs for each of your Dubb videos. These video landing pages are designed to help you build long-term relationships with your viewers and convert them from interested prospects into paying customers. Best of all, these Dubb video landing pages are free and generated automatically. Once you upload a video to Dubb, the software gets to work. The result? You get a fantastic video landing page that can help you increase your conversion rates.

To kick this off, let’s return to customization. You have the power to customize your Dubb video landing pages in so many different ways. To be clear, if you are a free Dubb user, you will still see Dubb branding on your video landing pages. However, if you are a subscriber to a paid plan, you can remove the Dubb branding and take complete ownership of the customization experience.

What do I mean by this? On your Dubb video landing pages, you can include your brand’s logo and colors. You can customize the play bar and the video player. You can also choose to include whatever background image that you want. Once you have included all of the branding features that you want, you can also save your video landing page as a template. Then, the template can be used when you are uploading new videos and creating even more Dubb video landing pages. This means that you can have the full confidence that every single video landing page appears exactly the way you want it to appear. Instead of tinkering with your video landing pages or worrying whether they fit with your overall brand, you can worry about other tasks on your to-do lists.

Now, let’s talk about the Dubb video landing pages themselves. On each page, you will see your video prominently displayed at the top center of the screen. The video can speak for itself, and I believe that there are some other extremely powerful features on your pages that can help you reach your sales and marketing goals.

Below your video, you can include a brief email signature. This can include things like a small profile picture, your name, and your email and telephone number. This is a quick and easy way to show your viewers who you are and how they can get in touch with you. However, there are better ways for your viewers to get in touch with you (more on this in a bit).

After your brief email signature, you will find something called the playlist feature. The playlist feature is a fantastic way to give your viewer a hyper-personalized and more generic view of the value that you and your company can provide.

An example is illustrative here. Let’s say that you just met a prospect at an industry conference. You exchanged email addresses and you believe that this prospect can become a paying customer of your company. What you can do is open up the Dubb mobile app and create a quick follow-up video. The video can say something like, “Hey, it was so great meeting you at the conference. After reflecting on our discussion, I truly believe that my company’s product or service can help you better do your job.” While this is a very simple video script, it shows what we are looking for here. Then, once you have recorded that video and uploaded it to Dubb, you can use the playlist feature to add videos that you have already recorded. In this specific scenario, you could add a more generic and produced video that explains the value that your product, service, and/or company can provide. Alternatively, you can include a video that has several video testimonials that you have created. As I’ll describe below, this is a fantastic way of leveraging social proof and getting your viewers to trust you. You can even choose to include the more generic video as your first playlist video and then the testimonial compilation as your second playlist video. Whatever you choose, I encourage you to leverage this feature on your Dubb video landing pages. It gives you more opportunities to engage with your viewers, build stronger relationships, and generate more sales.

Along with the playlist feature, your Dubb video landing pages can include call to action buttons. Essentially, they let you attach call to action buttons to any type of video that you want. If you haven’t yet heard of calls to action, they are basically tools that can help your audience do something. In other words, they can lead your audience from point A to point B. They are an excellent way to nurture a relationship, whether you are meeting a prospect for the first time or are trying to convince a warm prospect to become a paying customer.

Simply put, calls to action are extremely important to any sales or marketing professional. Because we are creating video content to generate sales, you are going to want to intelligently use your call to action buttons on your Dubb video landing pages.

So what are some of the call to action options you can use? While there are plenty of different use cases, some of the ones that we enjoy the most include the following:

• Directly schedule a call on your calendar: This is a great call to action option for prospects in the middle or toward the end of your sales funnels. Once a viewer clicks on this call to action button, they can be brought directly to your calendar. Your calendar can also appear at the bottom of your Dubb video landing page. Once there, they can see open times on your calendar and pick an appointment time that suits them. Dubb has calendar integrations with Calendly, Acuity, Book Like a Boss, and plenty of other calendar tools. By hooking up your calendar to your Dubb video landing pages, you can seamlessly get a constant stream of prospect calls on your calendar. Pretty great, right?
• Download an eBook or white paper: You may have already created a helpful resource that better explains your product, service, and/or company. This can be an eBook, white paper, a long PDF, or something else. Whatever the case may be, you may want to share this helpful resource with viewers at the top of your sales funnels. After clicking on this button, the viewer can learn more about your company, better understand how your company can provide value in their life, and reach out to further the relationship.
• Show a video testimonial page: Simply put, video testimonials are fantastic tools for your business. They essentially let you borrow the social credibility of others. If you have satisfied customers raving about your business, it becomes much easier for your viewer to trust you. They will be more inclined to learn about your business and contact you for a follow-up conversation. If you have a bunch of video testimonials on a showcase page, you can easily link to them with a call to action button.
• Reply with video: This is one of our favorite call to action buttons. The reply with video call to action lets your viewer respond to your video by recording a video of their own. With just a few clicks of the button, they can leave feedback and comments on your video. It is a much easier way of responding to your video than typing out a lengthy email and sending it back to you. Along with ease of use, the reply with video call to action lets you easily gather testimonial videos. If you haven’t yet gathered video testimonials and put them on a showcase page, you can easily do so with this call to action option.
• Link to any page: Finally, this is one of the more useful (and multi-versatile) call to action options. Dubb lets you link to any webpage and include that link as a call to action button. This webpage can be things like your company’s about page, your company’s products or services page, or even a purchase page. Whatever page you want to link to, Dubb makes it extremely easy to do so.

To reiterate, these are just some of the call to action buttons at your disposal. You will certainly want to choose different ones depending on where the viewer is in your sales funnel. For instance, if your viewer is just hearing about your company, there are certain call to action buttons (like the white paper or eBook call to action) that are more relevant than others. By contrast, if you are sending a video to an extremely warm prospect, there may be some options (like the direct calendar booking call to action) that make the most sense. You will ultimately want to use your best judgment here, and once you do, make sure to follow the data that you receive. By doing this, you can easily attach your call to action options to your videos, help your viewers travel down your sales funnels, and increase your conversion rate.

So to wrap this up, call to action buttons are extremely important for your sales and marketing videos. Some video platforms don’t offer call to action options at all, so you will want to make sure that these options are available to you. If you decide to work with Dubb, you will be in a great position. You can easily attach any call to action (or actions) to any specific video. The choice is yours, and you can put yourself in a fantastic position to generate more sales.

Some Notes on Branding

To this point, we have spoken about how to create videos on Dubb and how to leverage all different types of customization features (like call to action buttons) to build closer connections with your viewers. By doing these things alone, you will get much closer to converting that interested prospect into a paying client.

To conclude this post, I just want to spend a few moments discussing how you can use video and Dubb to strengthen your brand. Like I mentioned above, the word “branding” can make some of us feel uncomfortable. However, it is a necessary part of growing and scaling our businesses. It is also important to build our personal brands, yet for the sake of this post, I am going to be discussing building your company’s brand.

So how can you use video to build your company’s brand?

First, make sure that your sales and marketing videos are creating value in the eyes of your audience. If you are creating videos that waste your audience’s time, you will find that your company’s brand will suffer. You’ll be seen as someone who doesn’t understand their audience. There will be question marks about whether your product or service can actually improve their lives. By contrast, if your sales and marketing videos are valuable, you are more easily able to build trust. Trust is not only a key ingredient to having a positive brand, but it is critical in building a relationship and eventually recording a sale.

To be clear, value can mean many different things here. The quintessential example is your sales video helping your audience solve some problem that they are facing. This can be actually purchasing your product or service or delivering information that can help them think about a problem in a different way.

This is providing value in a functional way. However, it isn’t the only way to create value. You can provide value in an emotional or social way. A great example of this was the early days of Covid-19. With so much uncertainty in the air, you could have created a quick check-up video with some of your prospects and clients. Even if you weren’t explicitly pitching your product, service, or company, the simple act of you reaching out during those troubling times would have helped your company’s brand. It would show that you truly care about the viewer. You don’t see them as a generic prospect that you will use to reach your sales goals. Rather, you view them as a person and wanted to ensure that they were okay.

Keep this in mind as you are creating your sales videos. No matter what type of value that you want to add, make sure that the value is there. Don’t waste your audience’s time. By doing all of this, you will be doing wonders for your company’s brand.

Another way you can enhance your company’s brand is to gather and share video testimonials. We discussed this in detail above. Using Dubb’s reply with video call to action option, you can quickly gather high-quality video testimonials that you can add to a showcase page. Then, you can include both the reply with video call to action button and a link to your showcase page as call to action buttons below your videos.

Essentially, what you are doing here is creating a flywheel. By gathering high-quality video testimonials from satisfied clients, you can share them with other prospects. Then, once those prospects become clients, you can gather video testimonials from them and add them to your testimonial showcase page. The cycle then continues.

When recording your sales and marketing videos, I recommend that you speak from the heart. This is actually one of the most effective ways of building a great company brand. Back in the day, there was this idea that “professional” videos required you to hire an expensive production team, get some actors, spend weeks finalizing a script, and then undergo a long editing process. Sure, there are some success stories from creating content this way. However, smaller businesses and solopreneurs weren’t able to invest in this type of video content to bolster their brands.

The great news for you is that you don’t need to invest all of this time and money into creating videos that will bolster your company’s brand. In fact, I would argue that moving past these types of videos and creating personal, heartfelt videos can be more effective in building your brand. When doing this, your audience immediately recognizes that you aren’t trying to put on some kind of front or mask. You aren’t trying to show them something that you (and your company) are not. Instead, what you are doing is creating a genuine connection with your viewers. Even if they don’t end up purchasing your company’s product or service, that genuine connection makes it more likely that they will be purchasers in the future.

That leads us to whether you should use a script when creating your sales and marketing videos. While you can go either way with this, I would actually recommend that you create a series of bullet points that you can review when creating your videos. A full-on script increases the likelihood that you seem stilted and robotic. On the other hand, recording a lengthy sales video without any notes makes it more likely that you’ll stumble or forget an important point that you wanted to make. A few bullet points can help you navigate this debate and ensure that you are communicating the message that you want to communicate. And if you want to use a full-fledged script? Dubb offers a teleprompter mode that can help you see your script as you are recording.

Finally, embrace consistency when you are creating video. It’s like any other skill. If you aren’t consistent, you are going to find it much more difficult to both master video and see the results that you want to see. With a medium like video, the great news is that you can build a rabid following and generate more sales. That comes at a cost, however. That cost is consistency.

If you are trying to build a personal brand through video, you are going to need to consistently create valuable content. There are so many different ways you can do this. As just one example, you can create a regular show (like we have done at RevShow) to discuss interesting news and trends in your industry. You can create a web series that takes viewers behind the scenes of your company. In that series, you can talk about things like your company’s origin story, new products or services that are in development, or more. You can even create a video podcast where you speak to key luminaries and thought leaders in your sector. Whatever the case may be, there are plenty of ways to consistently create valuable content for your viewers.

Get Started Today

We started this conversation by raising the questions of how to create video, how you can attach call to action buttons to your videos, and how you can strengthen your company’s brand. As you can see, there is a tried and true playbook in front of you. While it isn’t rocket science, you and your colleagues will need to be committed to see the best possible results.

So go ahead and download the Dubb mobile app. Create a sales video and add some personalization text and call to action buttons. Think about developing a long-term content calendar and come up with video ideas that will add value to your viewers’ lives. There is plenty of low-hanging fruit here, so I encourage you to get started today.

At Dubb, we enjoy thinking about and discussing topics like how to create videos, attach call to action buttons to those videos, and improve our brands. If you have any questions about the topics discussed above or want to discuss any of these ideas in more detail, I encourage you to contact our team. You can also click here to learn more about Dubb and click here to get a free 14-day trial of our premium plans.