By some estimates, rates of online shopping cart abandonment hover around 70 percent. Many factors play into the rate, including what device a user is shopping on and what industry you’re in. For most eCommerce businesses, 10 or 20 percent would still be higher than you want.

The fact remains. Online shoppers often don’t convert into sales. As a result, you’re asking yourself what you can do to turn more window-shopping into done deals.

It turns out there are plenty of actions you can take to change the story for your business. Perhaps the most important thing you can do is take a look at your eCommerce conversion funnel. If it’s not already optimized to turn leads into sales, this guide will help you turn things around.