A marketing video is now a daily part of a consumer’s life. Videos are consumed daily by consumers globally, and this opportunity cannot afford to be missed by your business.

78% of marketers who use video get more traffic to their website, and 71% of these marketers report that visitors spend more time on their website now that they are using video.

From creating a story to moving the viewer throughout the sales funnel, a successful marketing video requires many factors. Here are 20 secrets that you absolutely need to know.