Why “Mini Sales Funnel” Video Landing Pages Get More Customers

Mini sales funnel video landing pages are extremely effective tools to help your business find new customers. Whether you are a solopreneur or managing a sales team for a larger organization, mini sales funnel video landing pages can help you accomplish all of your sales goals. The even better news is the fact that you can easily set up mini sales funnels through tools like Dubb. 

No matter your specific sales goals, I am confident that you can rely on mini sales funnels to get the job done. Because of this, I want to spend this post taking a deep dive into mini sales funnel video landing pages and how they can help your business grow. To help us take a deep dive into the topic, I will also be sharing insights from Paige Battcher. Paige is the founder of Kismet Ideas, which is an agency and coaching company that is at the crossroads of mindset and technology. By the end of this post, you will be able to quickly incorporate mini sales funnel video landing pages into your business.

The Power of Sales Funnels

Before going into mini sales funnel video landing pages, however, it’s worthwhile to spend a brief moment discussing sales funnels. As you likely know, sales funnels are outstanding tools to transform brand new prospects into long-term paying customers. From creating a discovery video for your brand new prospect to getting him or her on the phone to make the final sale, sales funnels help us maximize the odds of converting a lead into a customer. Not only that, but sales funnels also prioritize our time. We spend less time on those prospects who likely won’t become paying customers and more time on those customers who are likely. 

So while sales funnels are excellent tools to increase your company’s sales, there is often a key caveat here. That is the fact that many sales funnels are complex. There are plenty of examples. They include things like squeeze page funnels, reverse squeeze page funnels, two-step tripwire funnels, video sales funnel letters, and product launch funnels. 

These sales funnels may have seemed simple or intuitive as they were being created, yet over time, they become an intricate web that is difficult to untangle. The complexity then gets in the way of best serving your prospect. And even though you may feel like that prospect needs to jump through many different layers of the funnel, the fact may be that the prospect doesn’t need all that complexity. 

As Paige said in an interview on Dubb’s podcast Connection Loop, all businesses need some type of sales funnel. That being said, the sales funnel does not need to be complex. It doesn’t need to have a multitude of levels involving many different members of your organization. Instead of this, be laser-focused on removing complexity from your sales funnel. In fact, you want to remove complexity throughout your business. While complexity may seem profitable at the moment, it actually leads to more confusion, less productivity, higher expenses, and lower profits. 

So as we continue this discussion into mini sales funnels and video landing pages, make it a point to reduce complexity. Emphasize a human understandable buying process. While it is more difficult to embrace the simple over the complex, doing so will substantially increase your chances of converting that interested prospect into a paying customer. Moreover, making simplicity a part of your overall company culture is an excellent way to raise company morale and deliver better service to your prospects and customers. 

All of this being said, it’s important for you to design a sales funnel that is repeatable. Your strategy must be clear and it must be scalable. For example, if you build a custom website or use a really complex tool to design your sales funnels, you’ll discover that it is hard to repeat. 

The Mini Sales Funnel

With this discussion of simplicity and complexity in mind, let’s talk about the mini sales funnel. Mini sales funnels are stripped-down versions of those complex sales funnels that I referenced above. 

At their core, mini sales funnels just work. They are easily understandable and don’t get in the way of building relationships with your prospects. There are few steps or procedures from the top of your funnel to the bottom of your funnel. Once again, the goal is simplicity. It is to remove obstacles that may impede you and your team from connecting with the prospect and generating the sale.  

The problem with complex sales funnels, among other things, is that they take so much time to make. This is related to the point I was just making above. If you and your colleagues are spending significant production time on perfecting each element of the complex sales funnel, you’ll quickly discover that the time investment isn’t worth the return. The complexity will become overly burdensome. Not only that, we are taking time away from being ourselves. Because we have much less time, we have to spend less time getting to know the prospect and more time going in with the hard sell. 

As Paige described in our conversation on Connection Loop, the real beauty of mini sales funnels is that they are quick and easy to make. You can easily create as many mini sales funnels as you’d like. Moreover, they let you quickly implement any ideas that you may have. This ability to quickly implement your ideas, get real-time data and feedback, and build confidence is monumental. It helps you get that clarity you need to generate more business in a shorter amount of time. 

Moreover, one of the best ways to leverage mini sales funnels is to leverage video landing pages. By using video, you stand out. It lets you easily tell stories and make visceral connections with your prospects. If people don’t feel like there’s a story, they’re going to find it hard to connect with you on an emotional level. And if those prospects don’t connect with you on an emotional level? It’s going to be difficult to get them to the end of your funnel. 

Ultimately, video is the best way to create that emotional connection with your prospects. You can do so much with a video that shares your story and shares your value proposition. By being authentic and being yourself, your prospects can get to know you. Not only can they understand who you are and what your product or service is about, but they can easily take action on that video landing page. 

Using Dubb with Your Mini Sales Funnels

As you can see, mini sales funnels are fantastic ways to generate more sales. No matter the size or sector of your company, you can rely on mini sales funnels to grow your business. Yet understanding the concept of mini sales funnels isn’t enough. You need to actually put these ideas into practice in order to see these awesome results.

I believe that one of the best ways to leverage mini sales funnels is to use Dubb. If you are just learning about Dubb or haven’t yet become a user, Dubb is a video communications platform for sales and marketing. You can use Dubb for so many things—including creating mini sales funnel video landing pages. These landing pages can help you maximize the benefits of mini sales funnels and generate more sales for your business. 

At Dubb, we are laser-focused on helping our users take advantage of the benefits of video. We want our users to focus less on the technology itself and more time building relationships with their prospects and customers. There is certainly a world where you can quickly create videos that take 30 or 60 seconds and then send those videos to tens of thousands of people (or more). 

With our platform, you can easily make mini sales funnels. You can make as many of them as you want. Using Dubb, it is as easy as uploading a video that you have created. Once you have uploaded that video (or recorded a brand new video on Dubb), you instantly get a video landing page. Better yet, you can customize that video landing page however you want. 

There are several important features that you can leverage on your Dubb video landing pages. For instance, you can select from a plethora of calls to action (“CTAs”). As a reminder, CTAs are tools that can help you direct your audience to do something. In this discussion, CTAs are ways to move prospects down your sales funnel. The beauty of CTAs is that they can be virtually anything. They can be things like directing your audience to download an eBook or white paper, booking a time on your calendar, connecting via Facebook Messenger, or even making a purchase directly from the video landing page. Basically, you can make your CTA whatever you can imagine.

Beyond CTAs, Dubb lets you leverage personalization text. Personalization text is essentially text above your sales videos. That text is a quick and brief message to your prospect. Using Dubb, you can implement personalization text at scale. This means that you can send personalized messages to your prospects in a minimal amount of time. These personalized messages will help you build closer relationships with your prospects and increase your odds f making the sale. 

These are just some of the features that you can leverage on Dubb landing pages. To learn more about what Dubb has to offer, including customizing your video landing pages, click here.

Along with that creation and customization, you can send your Dubb videos through virtually any method. At Dubb, we are proud to have integrations with so many different tools, social media platforms, and more. For instance, we have direct integrations with Gmail, Microsoft Outlook, Facebook, LinkedIn, and dozens of CRM and email tools. You can easily record your video on Dubb, customize your landing page, and then distribute that video to prospects on all of these popular tools. 

Ultimately, mini sales funnels are human logical buying processes. They help your prospects take the next step with you. I strongly believe that Dubb offers you the tools to help you leverage everything that mini sales funnels have to offer. From a wide array of CTAs to an easy-to-use mobile app and personalization text, Dubb makes it extremely easy to use mini sales funnel video landing pages. However you construct your mini sales funnel, Dubb’s video landing pages can help you connect with prospects and increase your conversion rate. 

Taking Advantage of Mini Sales Funnel Video Landing Pages

In the end, mini sales funnel video landing pages can be a tremendous asset for your sales and marketing portfolio. These sales funnels and video landing pages embrace the simple over the complex. Instead of inundating you and your team with complex funnels and processes, you can use these simpler tools. And to reiterate: simpler does not mean less effective. This simpler funnel gets you closer to your prospects, making it much more likely that you can make the final sale. 

I wholeheartedly recommend mini sales funnels and video landing pages to accomplish your sales and marketing goals. To learn more about how Dubb can help you capitalize on the strategies in this article, click here. You can also click here to get in touch if you have any questions.