Hippo Video vs. Dubb: The Definitive Guide

Using videos for communication (either via email or social media), or as part of your marketing campaign, has been proven to boost engagement and conversion rates.

With the growing demand for video content, there’s a corresponding supply of tools to help create and share videos.

In this article, we’ll be looking at a detailed head-to-head comparison between two popular video communication and hosting platforms, Hippo Video and Dubb.

Let’s start out with what they both have in common.

VIDEO CREATION TOOLS

Both Hippo Video and Dubb offer a wide range of options for creating and sharing videos. Here’s a detailed comparison of the creation tools both platforms offer.

Chrome Extension

Browser extensions help users access some of their favorite tools within the browser itself rather than switch between different apps.

Hippo Video and Dubb have similar Chrome browser extensions that allow users to create videos in one click. You can record your screen (either the full desktop or a specific tab), use the webcam, or both at the same time.

Both platforms also include the annotation tool in the extension. While recording, you can underline or circle specific items on your screen with a few clicks. This comes in handy when you need to point out something in your presentation to get your point across quickly.

Another feature that is common to both platforms is the ability to pause/resume video recordings and resize your webcam anytime during the recording session.

That’s as far as the Hippo Video extension goes, but Dubb takes it a step further.

While Hippo Video limits users to record in only one mode for each session, Dubb’s chrome extension is flexible and gives you more room. You can resize the webcam at any point. Also, you get access to the analytics dashboard to see the performance of the videos.

Although both platforms have a Chrome extension that makes it easy to create videos, they differ in some way and Dubb has a slight edge in functionality in this comparison.

Desktop and Mobile Apps

Dubb and Hippo Video have desktop and mobile apps (available for IOS and Android) that lets users create and upload videos.  

The desktop app is especially useful when you are working from home or the office while the mobile app allows users to instantly create and send videos on-the-go. 

While they’re both very similar, what makes Dubb’s mobile app one step ahead of Hippo Video is its powerful editing features such as splicing multiple clips together, adding music, text overlay, as well as performance tracking.

With the mobile app, Dubb users create and edit high-quality videos and view the performance of their campaigns from the analytics area, while the Hippo Video app is limited to only recording and selecting existing videos from the library. 

Gmail and Outlook Add-Ons

Hippo Video and Dubb have add-ons to enable you to create and send videos directly from your email service provider — either Gmail or Outlook. This comes in handy when you need to quickly access your library of videos, check activity and it saves you time from cycling through different apps while working.

Unlike Hippo Video, Dubb’s email add-on is very easy to set up. Once the browser extension has been installed, a button automatically appears in the email channel. All you have to do is click on it and log in to your Dubb account and you’re all set. 

So while the Gmail add-ons for both platforms are similar, Dubb is easier to set up with just a few clicks.

CUSTOMIZATION

So far we’ve seen how both platforms compare in the video creation department, with the Hippo Video competitor, Dubb, taking the lead.

It’s important for organizations to keep branding assets consistent across all channels. So having the flexibility to tweak certain elements to fit your brand is something to look out for.

Let’s briefly go over how both platforms perform when it comes to freedom of customization.

Video Modification

So let’s start with customizing the actual videos.

In this department, both Dubb and Hipp Video are extremely similar and share almost the same features. They have a suite of editing tools that lets you;

• Add watermarks over videos

• Record videos with a virtual background using the green screen.

• Add background music and text overlays on the screen. The text can be personalized to add an extra touch of connection with the viewer which will boost engagement and response rates.

• Upload multiple clips, which can then be merged into one video.

• Automatically generate or upload subtitles and closed captions in SRT format. 

And a whole lot more!

Both platforms share similar features and functionality in this category, so it’s a tie in this category.

Video Page Customization

Another aspect of customization that is worth comparing is the landing pages where the videos are hosted.

As mentioned earlier, both Hippo Video and Dubb offer similar editing flexibility, but a closer look would reveal the edge one has over the other.

Hippo Video makes the landing pages easy to edit such that assets like custom logos can be tweaked to match your brand. Dubb offers this same functionality including editable color schemes and even takes it a step further.

While users are limited to link based CTA buttons with Hippo Video, Dubb lets you customize multiple buttons for different purposes.

This gives your viewers the option to perform different actions — anything from collecting video replies, filling out forms, or even downloading files.

It doesn’t stop there. Dubb makes engaging with viewers even easier by allowing you to integrate your calendar app and Facebook messenger. This way, your viewers can easily book a meeting or start a conversation without leaving the page.

Another notable feature Dubb offers that is worth mentioning is the playlist tool. With Dubb’s playlist feature, you can add multiple videos, splice them together, and enable auto-play such that each video in the sequence loads up automatically after the preceding one.

Dubb lets you add exit-intent pop-ups with customizable buttons that will persuade viewers to take action on your video pages. When done correctly, pop-ups have been proven to be effective, as they can boost conversion rates as high as 28%.

All these extra features and functionalities give Dubb a lead in a head-to-head comparison.

INTEGRATIONS

When choosing a new tool — including a video communication platform — it’s important the software can integrate and function with other tools you’ve been using. This increases efficiency and makes sharing data and collaboration a lot easier. 

Again both Dubb and Hippo Video are similar and can easily integrate with a variety of commonly used software — HubSpot, Salesforce, Slack, and a lot more.

What gives Dubb the edge here is the ability to integrate with LinkedIn and Facebook Messenger, bringing it to a total of 82 integrations! You can send videos directly from the Linked channel and start Messenger communication on the video landing page.

In addition to the basic tools, Dubb also integrates with widely used real estate software.

So in a Hippo Video vs. Dubb head-to-head comparison, Dubb takes the lead in the integrations category.

VIDEO DISTRIBUTION

Creating videos is one thing, but sharing them effectively is a different ball game. 

You want to make sure your video reaches the right prospect, grabs their attention, passes your message clearly, and makes it easy to take action. Let’s see how both platforms compare based on different key features;

Hosting and Social Sharing

When it comes to hosting, both Dubb and Hippo Video offer the same functionality. Users of both platforms will get unlimited hosting and standard embedding options with the flexibility to customize the pages and video playing settings. 

There’s also a similar process of sharing videos on social media. Both platforms support popular channels and a shareable link to the landing page will be generated automatically.

Campaigns and Automation

Just like Hippo Video, Dubb allows you to send individual and bulk emails and track performance. But Dubb takes it a step further — there’s a built-in CRM where you can easily import and organize all your contacts. 

While Hippo Video works with third-party apps for automation, Dubb’s powerful marketing automation takes distribution to a whole new level.

With Dubb’s automation, it’s easy to build out a simple or complex sequence for sending out emails and text messages. You can include delays, if/then statements, and specific tags. 

Contacts can also be segmented based on their activity, so it delivers the right message to the right person.

To make sharing as efficient as possible, there is an editable email template. This can be formatted as needed and personalized with texts, links, and custom thumbnails. If used effectively, these elements will dramatically improve your response and click-through-rate.

This level of automation is currently not available on Hippo Video, so Dubb takes the lead in this category.

Tracking

There’s no point running a campaign if you don’t keep track of performance. Hippo Video and Dubb offer a similar degree of tracking, but Dubb provides deeper analytics.

There’s more to Dubb besides being able to see key details like specific recipients who watched your video, the percentage viewed, and links users clicked on. You can keep track of activity from your automation campaign.

Insights like these can help you identify which areas to focus on improvement.

I like the fact that I can send a video to a prospect and track their interaction with the video. Dubb detailed analytics of how and when a client watches a video. Gives them an instant way for them to ask question and ability to book appointments

Mohammed A.
Small Business Owner

Key Features That Are Unique To Dubb

Team Management

A major focus of Dubb is allowing users to collaborate effectively with their team. Your Dubb dashboard has a team management tab where you can add team members, assign roles, and track progress and activity. You’ll get everything you need to run successful campaigns in one place.

Calify.me

CEOs and other C-level executives of a company are often very busy. So it’s difficult to capture their attention and schedule appointments. Dubb’s Calify.me solves the problem of losing your high-quality leads due to the back and forth of finding a matching schedule.

Calify.me is a booking and scheduling engine that lets anyone manage their calendars through a public booking link. Sales leaders use Calify.me to manage their calendars and book events with prospects and customers.

These are unique feature sets that differentiate Dubb from other players in the video hosting/marketing space.

Video Page Templates

You most likely record and share videos regularly for different purposes. Whether it’s for outreach, booking meetings, or onboarding clients…

You need to include the right look and feel in your video pages to fit your goal — but it typically takes a great deal of time to customize a web page.

Dubb Video Templates allow you to save time and apply saved settings to videos in one click. You can now launch a video landing page with the right elements in seconds — without doing it every time!

Video Email Signature

Your signature is a quick way to make a great impression, look professional, and give your readers the information they need to contact you. Unlike other video communication tools, with Dubb, you can include your signature in your video emails.

All you have to do is add your signature in your Dubb account and you’re good to go. It will automatically appear in future emails. It’s easy and takes only a few seconds to set up!

Showcases

Dubb showcase feature allows you to embed a playlist of videos on your website. When viewers click on the thumbnail, they’re taken to a video page where they can see a series of videos — instead of just a single video.

 

Automatic Closed Captions

Another powerful feature that puts Dubb ahead of other video communication platforms is Closed Captions.

You can now automatically generate closed captions on your Dubb videos to help your message stick better. This feature comes in handy especially when the viewer’s environment isn’t audio-friendly. 

Besides the automatically generated captions, you can also upload existing SRT files from other sources, edit the captions, or download the SRT file.

The downloaded text can then be repurposed to other assets like blog posts, white papers, and emails.

At the moment, this feature is only available to users on a paid subscription (either the PRO or PRO PLUS plans). And a ton of languages are supported — including US English, British English, Australian English, French, Canadian French, US Spanish, ES Spanish, Italian, Brazilian Portuguese, German, Korean, Hindi, Indian-accented English, and Modern Standard Arabic.

PRICING

At this point, we’ve compared the features and benefits both platforms offer. Even though there’s a lot of similarity between Hippo Video and Dubb, there are major differences that put Dubb ahead in a side-by-side comparison.

Now let’s see how both platforms compare in terms of pricing. 

Hippo Video offers a basic, low-priced plan that starts out at $19/month and doesn’t include custom CTA and key features. While Dubb’s starter equivalent starting at $10/month offers a lot of flexibility — including the ability to customize video pages and CTAs. The only feature left out is automation.

For business use, it’s recommended you pick a plan that has all the important features. Your organization will most likely need things like a shared team folder, customizable video pages, and branding, as well as editable CTA buttons.

That being said, Hippo Video offers a growth plan that starts at $59/month. They do not include the option to collect video testimonials, which is a very useful feature to boost credibility. and users have to pay an extra $29/month for this feature. This brings up the total to $88/month.

On the other hand, Dubb’s comparable “Pro” plan offers the same features and more for $40/month. This pricing is about 32% less than Hippo Video — with the ability to collect video testimonials included. There’s also more flexibility to customize CTAs and include your calendar in the video pages. Even better, Dubb’s sales team offers the opportunity for discounts for bigger teams. 

Users who are sitting on the fence do not have to pay full price to get access to both platforms. Hippo Video and Dubb both offer free trials to test-run the platform and see if it’s a good fit for you.

Your credit card isn’t required for the free trial, so there’s no commitment on your part at all.

CONCLUSION

Hippo Video competitor, Dubb, offers all the functionalities that Hippo Video offers and more. You’ll get more flexibility to create and customize your video landing pages for better engagement. But it doesn’t stop there.

Dubb’s powerful automation and CRM tools will help you manage and segment your contacts. This way you automatically send the right message to the right audience to boost your conversion rates.

So we’ve seen that as a Hippo Video competitor, Dubb offers a lot more tools and features — like video testimonials — all in one place. And at a lesser price, too.

If you’d like to test out Dubb’s powerful tools to boost engagement and conversion rates on your campaign, start a no-commitment free trial here.