How to Make Screen Videos for Business

It’s been proven that the number of people consuming video content online has skyrocketed. So much that by 2021, online videos will make up over 82% of all consumer internet traffic!

And to compensate for the rising demand for video content, 87% of businesses now use video as a marketing tool, higher than 63% in 2017.

A common problem many companies are facing is how to create and share engaging videos that viewers will actually watch.

In this article, we’ll be looking at how to make screen videos that convert. Then we’ll go over how to customize these videos and then ultimately how to distribute them.

What to look out for in a video creation tool

First things first, it’s crucial we understand some core features of the tool you’ll be using. There are specific must-have attributes to look out for when choosing a video creation and hosting software.

Ease of use

Ease-of-use is a vital factor to consider while choosing a tool to make screen videos.

In fact, when asked, about 72% of senior executives said they would pick a software that’s easy to use over a complex one that has more functionality.

There’s no point paying for a complicated tool that you can barely use — no matter how sophisticated it might be.

So lookout for a tool that is intuitive and has a smooth learning curve to enable you to get the most of it.

Compatibility with existing tools

Almost every business these days uses different tools and software that solves unique problems. 

So if you’re looking to incorporate videos in your marketing and communication, then the tool for creating and distributing these videos should be compatible with your existing tech stack. This reduces the need to deal with several third-party apps — which makes sharing and collaboration a lot easier.

Customizable CTA

A critical feature to look out for while choosing a video recording tool is the ability to customize the CTAs on the videos.

Most software allows users to include a CTA, usually a link, at the end of every video. While others lack this functionality and limit the recorder to using only verbal calls to action — which is not very effective. 

The lack of a clear and interactive button to click through increases the friction users face when asked to take action.

Tracking and analytics

It’s important to get data that shows the performance of your video campaign. That way, you know if you’re doing the right things or not.

A solid video communication tool should provide detailed statistics about video performance and report the data in an easy to digest format. Most of the analytics offered are basic — like the number of times a video was watched. But there’s more to it.

To see a clearer picture, you need to go beyond the number of views and look at things like the percentage of video watched, who actually watched, and if they took action.

Branding and customization

The need for brand awareness cannot be over-emphasized.

Ideally, it’s best to maintain branding across all your channels and platforms. Besides being professional and showing credibility, your brand will stick to your audience’s mind for longer. But sending your audience to a page with different branding will hurt your brand awareness.

There’s also the tendency to lose your prospects to distractions that might pop-up on pages you do not have total control over.

That’s why it’s best to use tools that give you the flexibility to customize the content and use your brand assets.

How Dubb makes creating engaging videos easy

Easy creation tools

As mentioned earlier, a huge factor to consider is the ease of use of the software. Dubb’s creation tools make recording videos as simple as possible. 

With one click, you can record high-quality videos of your screen, webcam, or a combination of both. While recording, you can easily pause/resume the video and resize your webcam so that viewers can focus on the presenter or the screen.

Another essential feature that Dubb offers is the annotation tool that allows users to highlight specific items on their screen while recording. This way, you can point out specific details in your presentation to get your point across clearly and quickly.

Dubb provides a suite of tools that enables you to create videos as fast as possible, anywhere at all. First off, there is a browser extension for easy accessibility. This will save you a lot of time cycling through different apps, as you can record directly from your browser.

There are also desktop and mobile apps that you can record videos with when you’re working from your desk or on-the-go.

Flexible Integration — a better way to distribute videos

After creating the videos, Dubb makes it easy to share them with the right audience by integrating with the current tools you’re using.

For B2B companies, LinkedIn is the go-to channel for both inbound and outbound activities — like prospecting and sharing valuable content. After connecting Dubb to you, with a single click, you can record and send videos directly from your LinkedIn account — either as a post or a direct message to individuals.

Dubb also integrates with your Email Service Provider (Google or Outlook) so you can record and send personalized videos to your contacts.

If you’re prospecting and looking to boost engagement, it will make sense to grab attention and personalize the video to fit the viewer. A good way to do it is by including the viewer’s name in the video’s thumbnail using Dubb customization tools. 

If done right, all the viewer has to do is click on the video or on the “watch” button and they’ll be redirected to a video page where the video plays automatically.

Increased conversions with flexible call-to-action buttons

As mentioned earlier, the call-to-action at the end of a video plays a massive role in the level of response generated. Unlike the basic CTA (usually a link) that most platforms offer, Dubb gives you a wide range of options to get better results. 

Dubb allows you to customize different CTA buttons and integrate them with other tools (calendar, opt-in page, or download links). After the viewer watches the video on your customized landing page, they’re presented with these buttons to take action — this could be anything from filling a form, buying a product, or even both.

You can integrate Dubb to your CRM (or use the robust in-built CRM if you don’t have one) and ask for video replies from the viewer. Alternatively, you can include your calendar on the page so that viewers can book meetings.

The goal here is to have interactive CTAs that make it easy for viewers to click on and take action quickly without leaving the page.

I am a Confidence Coach. I wanted a tool that would allow me to personally connect with my clients that was not just “written emails”, track my follow up communication with clients (CRM), and can personalize messages minus all the struggle. Dubb is my answer! It is an easy and effective way for me to combine the personal engagement and business tracking side of my business. Using it helps me continue to be happier and work better!

Felicia M.
Entrepreneur

Advanced tracking and reporting

Unlike basic performance data that other platforms provide, Dubb will track your videos and give a detailed report with the information you need to optimize your campaign.

You can see who clicked on the CTA buttons, who watched your videos, what percentage they watched and so much more. This data can help you gauge the performance of your campaign, the level of engagement, and identify which areas need to be improved.

Conclusion

At this point, we’ve covered the core features a good screen recorder should have and how to make screen videos using Dubb.

Dubb provides a suite of tools that lets you easily create videos, customize them, and distribute the content effectively. There are also advanced analytics and reporting tools to keep track of performance and a whole lot more that isn’t covered in this post.

What’s your biggest challenge with creating videos now? Please share in the comment section below.

On a final note, if you’re ready to start creating engaging videos that get responses, check out a free trial of Dubb here.