How to Use YouTube for Sales and Marketing (using Dubb)

Speaker 0:

All right. So today we have Ah, really interesting session I’m on with. Josh is actually from Los Angeles immigration attorney,

Speaker 0:

and Josh has kind of an interesting story. Josh, I’d love to hear more about this from you, but basically, you kind of get your feet wet with, ah, video on a specific topic on YouTube and then not attracted a lot of views and a lot of qualified folks. And you’re trying to basically set up your video funnels. So you’re trying to kind of integrate YouTube into Dubb and then create that video funnel, more bookings, more qualifications. I’d love to hear your take on this.

Speaker 1:

Yes. So I’m sort of new to this. I work as an immigration lawyer here in Los Angeles and help people across the country and around the world. And I mostly have this weird, not weird, but just very narrow niche where i su U. S consulates to help people whose visas air delayed and there are thousands and thousands of people with these delayed visas. And I file a lot of these lawsuits and people are very appreciative because their visas were stuck and I know how to get them out

Speaker 1:

on and I have some sort of Ah, I’ve been reading about click funnels and reading the books that Russell Bronson wrote about how you create a landing page and you drive traffic to the landing page in the email marketing and the concept of traffic that you own creating traffic

Speaker 1:

on. And I created a funnel. I have, ah, e book on visa delays and lawsuits. And then I have a YouTube channel where I create videos about these topics. Um, and then I do some email marketing in the active campaign to those folks and then Facebook re marketing. So that’s the funnel on. And then I read it a video on a very timely topic last week that attracted a lot of attention. A lot of comments. And since then I’ve been flooded with leads, and I’m struggling Thio everywhere a small office, right, and I’m struggling to follow up with the leads and get back to people, and everybody wants to know how much do you charge and when can you start? And these are all wonderful problems that every every business owner would like to have a problem like this. But it is a considerable problem nonetheless. And,

Speaker 1:

um,

Speaker 1:

I am looking to use Dubb to follow up with leads to help me communicate with them and get them to proceed into the next step in the funnel, which would be to book an appointment with me or to hire me. And then there are other people who have already had appointments with me. And I’ve said, Look, I can hire you can hire me, and this is the cost. And then those people kind of disappear, and I want to be able to reach out to them and say, Hey, um,

Speaker 1:

you know, I’m I’m here. I can help you. Just like a way to communicate with them in a more in a more, uh, engaging way video.

Speaker 0:

Well, what’s what’s really interesting about this is that this is the opposite of ambulance chasing. You know what? I’m what? I’m gonna show you here. Sorry I had to do that,

Speaker 0:

huh? Yeah. All right. Let’s Let’s get into this year.

Speaker 0:

This is so interesting because the legal industry does not do this.

Speaker 1:

Okay?

Speaker 1:

I think the other thing I wanna add is ah,

Speaker 1:

now that I’ve had a taste of what video can d’oh Yeah,

Speaker 1:

I wanna keep it going. So I want to create a lot more content. And I realized that one of the concepts that I learned from, um, Russell Bronson and Quick Finals is that the more valuable your content is

Speaker 1:

and the more value you give to people,

Speaker 1:

the more return you’re going to get. So if I can go in and answer people’s questions on Facebook, you know, with a

Speaker 1:

screen capture and sound is good, it’s professional and and people are gonna look at that and be like, Wow, this is amazing. This guy’s really helping people, all right? You know, my my content is all very personable. It’s all kind of just me talking. It’s not ah, sleek production. And so people are messaging me through Facebook, which is great,

Speaker 1:

but I want to keep that personal try to keep that personal connection going on. I think video is the way to go, right?

Speaker 0:

You know what? You’re in there. You’re in the right place because I think the value of the oh here is that it allows us to scale ourselves because I used to have this mentality where I just had to work harder harder and harder and have these 15 hour days, and that’s what was gonna get me success. And then I started to realize that the time that I was spending was on chasing people and communicating the same thing over and over and over and over again. Not why I realized that there is such a massive opportunity. And really, at the end of the day, it’s gonna give us more time for our family and do a better job for a client. So it’s kind of like a win win. There’s I don’t think there’s any sacrifice here,

Speaker 0:

so we don’t need to sell anyone on video. We’re all sold. Let’s actually get into this. I want to show you some really specific things. So here’s what I’m gonna d’oh. And by the way, the timing of this is