How to use video for Recurring Revenue

Speaker 0:

All your channels at once. So it’s It’s doing the live broadcast into our YouTube channel into our Facebook group if you have linked, and it would do that as well. But they’re pretty exclusive on who gets approved on

Speaker 1:

that. Yeah, it’s on YouTube, instagram, Facebook. All those live. It goes

Speaker 0:

with the same time. Periscope. All of it. Yeah.

Speaker 0:

Cool. All right, well, let’s let’s see, go ahead and tell me. Tell us a little bit about yourself and what we’re looking to get accomplished today is called, you know?

Speaker 1:

Yeah, and a nutshell. My name is Alex Nicholas. I grew up in New Jersey right outside New York City. Ah, small town Morristown. I started a fitness company called Epic Interval Training in 2012 in the heart of New York City, right in midtown Manhattan. Had a ton of success are all about interval training, started training, functional fitness, working on the clock, resting off the clock. And we really, really rode the wave off course racing in the sense that all these spartan races and tough waters that popped up back in 2010 11 and really cost you 2012 were one of the first places that people started to come to train for them. And as that wave of success happened on a large scale, we started to blow up also and in the sense of we started to franchise

Speaker 1:

and now a licensing model. We’ve got 15 locations worldwide to Saudi Arabia. Why Ecuador are East Coast, West coast, San Francisco, Miami, D C. New York bunch of suburbs.

Speaker 1:

And I just want to be able to utilize Dubb to the best of its ability for me to reach leads for licenses. Licensees, Um, I want understand tabs underneath for calls to action. Best ways to set things up. If I want someone to just schedule call with my cells are up, You can go right to that. They want information on the brand, right, that you want to book some time with me, Then go right to that. I could be sure that if I do, because I’m not subscribed it up right now. So I really want you something on the fact that this is what I need for my business. Yeah, and that and that I can understand enough from this call to say yes. I want to stand up, and I have enough info to move forward and say, All right, this is gonna be a value at what I’m doing. Awesome.

Speaker 0:

And appreciate that. Cool. Cool. So let’s go ahead and dive right in. I’m gonna ask you just a couple more questions about that. That process what that looks like. And then I’m gonna share my screen and provide us some answers here. And since the

Speaker 1:

best practices, uh, let’s see what we do. Go ahead and share my

Speaker 0:

screen with you.

Speaker 0:

Okay? Can you see my screen here?

Speaker 0:

Yes. Okay.

Speaker 0:

Cool. So tell me a little bit about that. That process you mentioned reaching out to potential licensees.

Speaker 0:

So the ultimate goal. Where is this through? Email. Linked in. What does that look like? And then ultimately, what are we trying to get them to do it? You mentioned booking calling here. You’re the sales rap gun.

Speaker 1:

Best

Speaker 1:

thing is that the call right to the point that people come to different channels organically our Facebook or instagram abs as Google, Who lets you google it? You know, uh, she, uh

Speaker 1:

So what happened? This is they go through a quick quiz right. That basically is a

Speaker 1:

It qualifies them. You need fresh recall. Then they get the opportunity to book book of discovery. Call on Dhe. Then they go through a little process very straight in their final process, obviously, but you go through that process where they put the call, you go through a 45 minute call with our sales rep. Right. We figure out if it’s a good fit for both of us. If they should sign on, shouldn’t sign on and go from there. Awesome. Awesome. The one bottleneck we’re getting right now, this is probably where one of the things I want to try to find a solution to these people will do the quiz.

Speaker 1:

But they will not book the discovery call. Right. So crosses the quiz, but they won’t forget discovered call. And then we’ll and then I’d say we had more. No shows as of late on our discovery calls. Which sucks because I’m paying for time on a sales rep. Right? Is sitting there. Can it now it’s an empty hour. Yeah, right. And that’s

Speaker 0:

very, very not good.

Speaker 0:

All right. Good deal. Okay, so we’re talking about maybe things for increasing no shows or decreasing no shows. Sure. Attention, some things like that. So building anticipation for the appointment of the other thing is follow up for Maybe if they didn’t show up for that quasar, they filled up the quiz, Didn’t book the appointment. That’s definitely worth an outreach as well. On the F B. I think you said to make many of those automated, but in a very human way. Um okay, so let’s jump into two. How that the platform works. We go ahead and jump back into that screen share. Well, quick, just look at this guy.

Speaker 0:

Okay, so this is the one your platform works is kind of a back I can view of one of the video pages double wanted to create