In today’s digital landscape, catching the eye of potential clients is more challenging than ever. With prospects bombarded by countless messages and advertisements daily, businesses must find innovative ways to stand out.

This is where screen recording comes in. By capturing live demonstrations, walkthroughs, and engaging presentations, screen recordings provide a personalized and interactive way to showcase your product or service. Not only does this method build trust and transparency, but it also allows you to effectively communicate complex ideas with clarity.

In this blog, we’ll explore how leveraging screen recording can be the game-changing solution you need to engage and convert prospects into loyal customers.

The Problem: Too Much Chasing, Not Enough Closing

I want to share a story about a sales leader at an Inc. 5000 company. He was skilled—an incredible storyteller and visual communicator. But despite his talent, 90% of his efforts were spent trying to get people to respond to his emails, return his calls, or book meetings. He wasn’t selling—he was chasing.

I remember the look in his eyes when I told him about a simple shift—using a screen recorder to communicate his value instead of constantly following up. Imagine this: Instead of another cold email, he could send a video showcasing his insights, a proposal, or a competitive analysis straight to his hottest prospects via email, SMS, or LinkedIn.

He instantly saw the power of this. Why waste time chasing when you can spend that time attracting? He realized that the problem in sales is that chasing makes us look desperate, while providing value makes us magnetic. And that’s when the game changed for him.

Why Attraction Beats Chasing Every Time

The truth is, attraction is the most natural force in business—and in life. Think about it. People and opportunities are drawn to value, not to desperation. Sales is no different. When you provide valuable insights and clear solutions, prospects naturally lean in.

So, let’s talk about how you can start using a screen recorder to shift from chasing to attracting.

How to Use Screen Recording to Convert More Leads

1. Choose the Right Screen Recording Tool

  • Install a Chrome extension or desktop app that allows easy recording and sharing.
  • A platform like Dubb (which has thousands of five-star reviews) can help you create high-impact videos effortlessly.

2. Decide What to Share on Your Screen

  • Walk through a proposal, a presentation, or a relevant web page.
  • Use on-screen annotations to highlight key points.

3. Record With Confidence (And Use the Pause Button)

  • Don’t stress about getting a perfect take. Use the pause feature to record in segments.
  • Stitch clips together seamlessly using Dubb’s built-in tools.

4. Create a Dedicated Video Landing Page

  • Upload your video to the cloud and generate a professional landing page.
  • Include a clear CTA (Call to Action), like scheduling a meeting, filling out a form, or making a purchase.

5. Share It Where It Matters

  • Send via email, SMS, or LinkedIn.
  • The recipient sees a preview (first three seconds), grabbing their attention instantly.

6. Track Engagement and Follow Up Intelligently

  • See who watches, clicks, and engages.
  • Focus your follow-ups on warm leads, instead of chasing cold ones.

The Results: Sales That Feel Like a Flow, Not a Grind

Imagine knowing exactly who is interested and who isn’t—before even picking up the phone. When you track engagement, you work smarter, not harder. Instead of sending endless follow-ups, you engage in meaningful conversations with those ready to buy.

If you’re in sales, I challenge you to do this dozens of times daily for your key prospects. The more personal your videos, the better your response rates will be.

Ready to Stop Chasing and Start Attracting?

If you want to try out a tool that makes this process effortless, grab a free trial of Dubb here.