No matter your personal or professional goals, a strong personal brand can be an underrated asset. Your personal brand can do everything from connecting you from helpful new contacts to opening up brand new doors in your sector or industry. To put it simply, investing in a strong personal brand can unlock the underrated power of serendipity.

While that is all well and good, actually building a strong personal brand is a separate story. It can be difficult because most of us don’t know where to start. So how can we effectively and efficiently build our personal brands and accomplish our goals?

In this video from the Dubb Action Summit, Dubb founder Ruben Dua and Reggie Waterman talk about personal branding and defining your x-factor. Reggie is a product marketing expert, brand consultant, workshop facilitator, and podcaster. In his discussion with Ruben, Reggie shares many different tips and insights on how to build a stellar personal brand, including tapping into our unique gifts and talents and exposing them to the world, the importance of identifying your value proposition, and the importance of developing great storytelling skills.