One of the best things about the Internet is that it lets us take advantage of huge distribution platforms. We can create a digital product and achieve near 100% gross margins by selling it on our websites or email lists. We can use social media networks to connect with fascinating people inside and outside our sectors. The list goes on and on.
That being said, we at Dubb believe that LinkedIn is one of the most compelling platforms to build your company’s brand and personal brand. Not only do you get to network with fascinating and intelligent people in a professional setting, but you get to share your work with game-changers in your industry. To explore this topic more thoroughly, we’re happy to share our interview with Brian Golod. Along with helping individuals immigrate to Canada, Brian is an expert in interviewing, resume writing, and LinkedIn monetization. He has amassed over 160,000 followers and has created substantial income streams.
In his conversation with Dubb founder Ruben Dua, Brian spoke about things like the strategies he used to amass a huge following, why you should speak about your interests, even if they seem off-topic or controversial, why you should define the post rather than have the post define you, how you can become a better storyteller on LinkedIn, and why it’s important to follow through with your promises to your audience.