The world of B2B sales is always changing. The old way of B2B sales involved customers meeting a salesperson to learn about a new product or service. Now, the buyer’s journey involves a much longer time before he or she speaks with a salesperson. Everything from podcasts to YouTube interviews can provide context before that prospect even approaches a sales professional.
So what can salespeople do to adapt to this new reality? In this video from the Dubb Action Summit, Dubb Creative Director Shannon Leonard discusses the past and present B2B sales with Scott Marker. Scott is a 30 year B2B sales thought leader and the CEO and founder of MSA². He is also the author of
Let’s Get It On: Realistic Strategies For Winning the Sales Game and The Screwed Up World of B2B Sales & How to Fix
It… In Only 135 Pages. Ultimately, Scott is a true expert in this field and provides a wealth of insights on B2B sales in this discussion. We hope you enjoy the conversation
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