As sales professionals, we are always looking for ways to sell more of our product or service to existing customers. It is easier to sell to an existing customer than find a brand new customer that is interested in your product or service. That said, how can you actually create a sustainable and replicable process so that you can maximize your upsell opportunities? In this session of the Dubb Action Summit, Dubb founder Ruben Dua and Victor Antonio discuss how you and your team can master the upsell. Victor is a sales and motivational keynote speaker and the host of the Sales Influence podcast. He has some outstanding thoughts on how you can master the upsell and help your organization achieve its sales goals. Some of the insights and thoughts that are shared in this episode include the following:

●How the “Value Trinity” can help you generate more sales.

●Why you shouldn’t forget about the four ways that you can grow your business.

●What the “Sales Velocity Equation” is and how it applies to your organization.

●Why discounting is the ignorance tax that you pay for not knowing your value.

●Why so many companies are missing out on developing an upsell strategy.

We hope you enjoy the conversation!